In this episode Sam is diving into marketing plans, even the ones scribbled on the back of a napkin.

Because here’s the truth: any plan, no matter how simple or messy, is better than no plan at all.

Why does it matter?

A marketing plan gives you direction and focus. It stops you from spinning your wheels, guessing what to do next, or feeling overwhelmed by all the marketing options out there. The golden rule? Done is better than perfect.

Start where you are, with whatever you have, a napkin, a note on your phone, or a quick sketch on paper.

If you love the episode… subscribe, share, like, or let me know about a future topic.

Head over to the website, samhicks.com.au and sign up for the 5-minute business boost newsletter.

Or see how we can work together to reach your small business goals; whether via mentoring, attending a workshop or a small 1-hour course.

Follow me on social media (@samhickscomau) and remember, anything is possible in business.

SHOW NOTES

Marketing Plan Templates and Tools

Business Victoria Marketing Plan Template – A free, detailed Word template to help you create and update your marketing plan step-by-step

DIY Digital Marketing Plan Template – A practical 5-page template designed for Australian small businesses, including goal setting and financial basics

The Marketing Planner – An intuitive tool to organise your marketing goals and projects throughout the year

ClickUp – A cloud-based project management tool ideal for planning and tracking marketing tasks.

Additional Resources – Check local government and business advisory sites for workshops and support tailored to Victorian small businesses.

www.samhicks.com.au - Looking for a no-fuss one-page plan? Check out the art of crafting one.

Phil East’s last episode ( ep91 ) was one of our most listened to—and he’s back to dive deeper in the second part of a three-part series for 2025.

In this episode Phil chats to Sam about Sales Optimization & Client Retention.

These strategies focus on extracting more value from existing customers and networks, which is often the fastest way to grow profits.

Phil discusses how to maximize every customer interaction with four strategies.

• Upselling & cross-selling increase transaction size.
• Down-selling ensures you don’t lose customers who hesitate.
• Alliances & joint ventures generate new business for free.
• Additional services create recurring revenue and deeper relationships.

The Profit Acceleration Simulator that Phil speaks about is available at

https://bit.ly/BizBoostProfitSim.

It’s a free tool that shows how small changes in each area can lead to massive profit growth.

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Make sure you hit the Subscribe button and tune in for Part 3: Advanced Scaling Strategies right here on The 5 Minute Business Boost ® Podcast

If you love the episode… subscribe, share, like, or let me know about a future topic.

Head over to the website, samhicks.com.au and sign up for the 5-minute business boost newsletter.

Or see how we can work together to reach your small business goals; whether via mentoring, attending a workshop or a small 1-hour course.

Follow me on social media (@samhickscomau) and remember, anything is possible in business.

In this milestone 100th episode, Sam Hicks turns the mic on herself for a somewhat unscripted, somewhat scripted conversation about the journey so far.

From starting her first business as a teenager to helping over 3,000 small businesses across Victoria, Sam shares personal stories, lessons learned, challenges faced, and what continues to drive her work today.

It’s honest, reflective, and packed with insights for anyone on their small business path.

NOTE - thank you to all my listeners for listening/ tuning in, downloading or referring episodes to friends and clients.

And thanks to my current clients and fam bam that support me. <3

And to my amazing guests - THANK YOU!

If you love the episode… subscribe, share, like, or let me know about a future topic.

Head over to the website, samhicks.com.au and sign up for the 5-minute business boost newsletter.

Or see how we can work together to reach your small business goals; whether via mentoring, attending a workshop or a small 1-hour course.

Follow me on social media (@samhickscomau) and remember, anything is possible in business.