Web3 CMO Stories Podcast Por Joeri Billast arte de portada

Web3 CMO Stories

Web3 CMO Stories

De: Joeri Billast
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Get ready for some high-energy, no-BS conversations with top marketing leaders and tech entrepreneurs from every corner of the world. We’re diving deep into Web3, AI, Blockchain, Crypto, DeFi, Digital Twins, and the Metaverse. It’s all about real insights and actionable strategies to keep you ahead of the game.

Supported by CoinDesk and RYO!

© 2025 Joeri Billast
Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • Dennis Yu: How to Win with AI in Search, Social & Business | S5 E20
    May 22 2025

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    Dennis Yu shares his expertise on Google Knowledge Panels, effective AI use, and establishing digital authority while revealing why most marketers fail by jumping to recommendations without proper analysis.

    • Google verification (Knowledge Panel) establishes your digital authority for free
    • The personal brand website homepage should be the definitive location for your professional facts
    • AI systems draw from Google's information layer, making your search presence crucial
    • Effective AI use involves conversations rather than one-shot "magic" prompts
    • The $1/day strategy tests content at small scale before investing heavily in winners
    • Real, authentic content consistently outperforms AI-generated material
    • The MAA framework (Metrics, Analysis, Action) provides a systematic approach to marketing decisions
    • "Flawsome" content showing authentic experiences resonates across all platforms
    • Paid promotion can actually improve SEO through behavioral signals

    Share this episode with entrepreneurs who want to establish genuine digital authority. If you haven't yet followed the show or given a review, this is a great moment to do so - those five stars help reach a bigger audience!

    This episode was recorded at DGT/LX 2025 in Oeiras on April 22, 2025. Read the blog article and show notes here: https://webdrie.net/dennis-yu-how-to-win-with-ai-in-search-social-business/

    Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.'

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    24 m
  • From Domain Names to Digital Identity: Navigating Web3's Evolution with Alice Shikova | S5 E19
    May 15 2025

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    Digital identity represents the gravitational force aligning Web3's fragmented ecosystem, yet many projects struggle to communicate its importance in ways that resonate beyond technical audiences. Alice Shikova, Marketing Lead at SpaceID, brings clarity to this challenge through her practical approach to Web3 marketing and digital identity solutions.

    • Creating successful Web3 marketing requires translating complex technical concepts into emotional stories that resonate with users
    • Digital identity provides necessary context while preserving privacy, helping users understand who they're interacting with in Web3 spaces
    • SpaceID supports domains across 24+ blockchains, addressing the critical interoperability challenges in the ecosystem
    • Payment ID allows seamless transactions between Web3 wallets and centralized exchanges using simple, Gmail-linked usernames
    • Web3 marketing should focus on treating users as co-builders rather than customers, creating alignment between teams and communities
    • Zero Knowledge technology explained simply: "allows you to keep privacy and verify what you want without revealing information"
    • Marketers transitioning to Web3 should learn to think like users, write like founders, and understand development fundamentals
    • Measuring marketing success requires looking beyond vanity metrics to user retention, domain registrations, and community engagement

    This episode was recorded through a Descript call on April 15, 2025. Read the blog article and show notes here: https://webdrie.net/from-domain-names-to-digital-identity-navigating-web3s-evolution-with-alice-shikova/

    Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.'

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    27 m
  • My Interview on Cryptopolitan – The Power of Unplugging in Web3 | S5 E18
    May 8 2025

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    Ever wonder what happens when digital innovation meets the human need for connection? In this special episode of Web3 CMO Stories, the tables are turned as our usual host, Joeri Billast, becomes the guest, sharing his insights on the Cryptopolitan podcast (hosted by Earl Flormata) about his exciting Web3 ventures.

    Joeri takes us behind the scenes of Sintra Synergies, his innovative "anti-conference" retreat in Portugal where Web3 and AI founders escape the digital noise to connect authentically in nature. The conversation reveals a fascinating trend in the Web3 space: as AI accelerates, the value of human connection grows exponentially. "We see the trend of AI, Web3 converging. People use a lot of AI to automate and the human touch is a bit lacking," Yuri explains, highlighting why his nature-based retreat fills a crucial gap.

    Beyond the retreat, Joeri shares his work with RYO from Japan, his advisory role with Secrets Vault's innovative seed phrase protection solution, and his passion for connecting people through content creation. The discussion unveils practical wisdom about building "digital real estate" through consistent content creation and overcoming perfectionism with a simple mantra: "Bring your message, even if you think that no one is listening. There is always someone listening."

    The conversation offers particularly valuable guidance for content creators struggling with writing blocks. Joeri's personal story of converting a two-year writing struggle into a published book in just three weeks by speaking rather than writing demonstrates how limitations can become strengths. "What you think is a weakness can then become a strength," he says, using his non-native English accent as an example of a distinctive asset that helps people remember him.

    Connect with Joeri on LinkedIn to learn more about his Web3 ventures, and don't forget to subscribe and leave a review if you found value in today's insights. Your engagement helps this podcast reach more curious minds in the Web3 space!

    This episode was recorded on April 2, 2025 as a part of the Cryptopolitan podcast – and is repurposed on the Web3 CMO Stories podcast. Read the blog article and show notes here: https://webdrie.net/my-interview-on-cryptopolitan-the-power-of-unplugging-in-web3/

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    16 m
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