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Digital identity represents the gravitational force aligning Web3's fragmented ecosystem, yet many projects struggle to communicate its importance in ways that resonate beyond technical audiences. Alice Shikova, Marketing Lead at SpaceID, brings clarity to this challenge through her practical approach to Web3 marketing and digital identity solutions.

• Creating successful Web3 marketing requires translating complex technical concepts into emotional stories that resonate with users
• Digital identity provides necessary context while preserving privacy, helping users understand who they're interacting with in Web3 spaces
• SpaceID supports domains across 24+ blockchains, addressing the critical interoperability challenges in the ecosystem
• Payment ID allows seamless transactions between Web3 wallets and centralized exchanges using simple, Gmail-linked usernames
• Web3 marketing should focus on treating users as co-builders rather than customers, creating alignment between teams and communities
• Zero Knowledge technology explained simply: "allows you to keep privacy and verify what you want without revealing information"
• Marketers transitioning to Web3 should learn to think like users, write like founders, and understand development fundamentals
• Measuring marketing success requires looking beyond vanity metrics to user retention, domain registrations, and community engagement

This episode was recorded through a Descript call on April 15, 2025. Read the blog article and show notes here: https://webdrie.net/from-domain-names-to-digital-identity-navigating-web3s-evolution-with-alice-shikova/

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