I know that you deeply care about your work. You've built expertise, you share your brilliance online, but something's not quite hitting the mark. Your content gets likes, but not leads. Your emails get opened (sometimes) but no responses. Sound familiar?

Here's the truth: funnels, freebies, and lead magnets aren't working like they used to. People are burnt out on gated PDFs and vague promises of transformation. They're not looking for another download—they want YOU. This isn't a marketing problem anymore, it's a connection problem.

Why Lead Magnets Are Falling Short

We've all created them—those carefully crafted freebies designed to grow our lists and nurture leads. But our ideal clients are scrolling past our content, ignoring emails and ghosting our offers. The issue? Everyone's doing the same thing and while audiences are overwhelmed by content, we are missing meaningful connections.

People don't want another checklist they don’t use. They want something real, immediate and genuinely helpful. They want to feel seen and understood, not just added to another email sequence.

Key Takeaways:

• Connection Over Collection: The focus needs to shift from collecting email addresses to building genuine relationships. People are burnt out on automated funnels and want real human connection, not just another download.
• Micro Gifts Beat Lead Magnets: Replace traditional lead magnets with micro gifts—small, immediate acts of value that solve a specific problem within 24 hours. These create conversations rather than just growing lists.
• Solve Small, Act Fast: Focus on one specific problem your audience faces right now and create something that provides immediate, actionable value they can implement today—not another comprehensive guide they'll never use.

So I have a challenge for you today. Pick one problem your ideal client faces right now. Create a micro gift that solves it. Send it to three people this week with a personal note and watch what unfolds.

Connection is everything in business, and you're closer to breakthrough than you think. Stop hiding behind automation and start showing up as the trusted guide your clients need.

LINKS:

Elevate with Janine

Website | Instagram | LinkedIn | YouTube

Mentioned in this episode:

Apply to our Elevate Mastermind

Elevate Mastermind

We've all been there—hesitating just seconds before hitting send on a quote, wondering if we're asking for too much. That pesky imposter syndrome loves to rear its head right when we need confidence most. In this episode, I sit down with the incredible Roxanne Calder, CEO, recruiter and author of the brand new book Earning Power: Breaking Barriers and Building Wealth for Women. Roxanne is a powerhouse in wealth management with a passion for personal empowerment, and her insights on recognising our true worth are both uplifting and incredibly practical.

We talk about breaking the conventional rules that often undervalue skills and professions where women predominate. Roxanne shares her impressive journey in a male-dominated industry, revealing how she crafted her own set of rules that place a premium on her worth and abilities. We explore how questioning these norms isn't about going rogue for the sake of it, but about challenging systems that systematically minimise women's contributions. When it comes to building wealth, Roxanne masterfully reframes the conversation—it's not just about piling up resources, but creating a future that aligns with your dreams and aspirations through financial education and savvy choices.

The biggest gem from our chat is Roxanne's approach to charging what you deserve. Her strategies are gold for anyone dealing with self-doubt hurdles that keep us from asking for our worth. She emphasises that your rates aren't just numbers—they're statements of the skills and experience you bring to the table. Whether you're negotiating salaries, setting business rates or rethinking your perceptions of worth, Roxanne reminds us that wealth starts from the inside. It's about having the courage to step confidently into your value and demand the recognition you're worthy of.

Key Topics Covered:

• Overcoming imposter syndrome when pricing your services

• Breaking rules that systematically undervalue women

• Reframing wealth as creating your dream future

• Practical strategies for charging what you're worth

• Building confidence through financial education

LINKS:

Connect with Roxanne:

Book: Earning Power: Breaking Barriers and Building Wealth for Women

Website: https://roxannecalder.com.au/

LinkedIn: https://www.linkedin.com/in/roxannecalder/

Instagram: @roxanne.calder

Elevate with Janine

Website | Instagram | LinkedIn | YouTube

Mentioned in this episode:

Apply to our Elevate Mastermind

Elevate Mastermind

Let's have a heart-to-heart. This one's for the doers, the dreamers, those incredible women juggling empire-building and everyday life—like figuring out what the hell to cook for dinner whilst building your business. We've all been there, questioning if we're the only ones struggling this hard. Well, you're definitely not alone, but you do need to hear this because real success is gritty, messy and far from the polished facade everyone's selling.

In this episode, I'm sharing the unglamorous truth about what it really takes to build something meaningful. We'll explore:

- Why the "overnight success" myth is dangerous

- What real grit actually looks like

- Why you need to do continue to do the reps

- My formula for staying consistent when motivation runs dry.

Here's my challenge to you this week: pick your rep and commit to it daily for the next 30 days. Track it, cherish it and fall in love with the process rather than the outcome. This is how empires are built—one unglamorous, tenacious step at a time. And, if this resonates with you, share it. Let’s lift each other up and remind ourselves and others why we started in the first place.

LINKS:

Elevate with Janine

Website | Instagram | LinkedIn | YouTube

Mentioned in this episode:

Apply to our Elevate Mastermind

Elevate Mastermind

We often look to business gurus, leadership coaches and self-help books for life's most profound lessons. But sometimes, the most powerful insights come from unexpected teachers—like my 19-year-old daughter, Taya.

Watching her navigate early adulthood with remarkable intentionality has been nothing short of revolutionary for me. Her approach to life challenges everything my generation was taught about success, relationships, and self-worth. Today, I’m sharing the eight lessons that have fundamentally shifted how I show up in both business and life—and they might just do the same for you:

• Lesson 1: Embrace Self-Care Without Guilt
• Lesson 2: The Joy of Rest
• Lesson 3: Love Unconditionally
• Lesson 4: Say No First
• Lesson 5: Finding Your People
• Lesson 6: Being Independently You
• Lesson 7: Ask for What You Want
• Lesson 8: Go for What You Want

So here’s the challenge I’m throwing out to you: Which of these nuggets of wisdom resonates most with you? Pick one and try it out. See where it takes you. And let’s keep the conversation going—I’d love to hear what the younger generation has taught you, so share it with me on social media. Until next time, be kind to yourself, say “no” when it matters, and go after the life you want.

LINKS:

Elevate with Janine

Website | Instagram | LinkedIn | YouTube

Mentioned in this episode:

Apply to our Elevate Mastermind

Elevate Mastermind

In this episode, we're tackling the ultimate question: Who's really running your week? If you're caught in the cycle of reactive business management, constantly responding to everyone else's demands, this episode is your wake-up call.

I share my personal wake-up moment - when a packed calendar and global clients masked a brittle business without a sustainable pipeline. This led to developing a game-changing weekly structure that transformed my business and could do the same for yours.

I share the exact framework I use for structuring my week, breaking down each day and the tasks assigned to them. We’ll also explore the four key elements every week needs to ensure your business continues to thrive sustainably.

My challenge to you? Audit your calendar against these four essential elements and see where you’re creating space for them. It's time to claim your crown and run your business like the business queen you are.

LINKS:

Elevate with Janine

Website | Instagram | LinkedIn | YouTube

Mentioned in this episode:

Apply to our Elevate Mastermind

Elevate Mastermind

Tech overwhelm. Robot apocalypse fears. It’s everywhere in our industry at the moment - people are either terrified that AI is going to steal their job or frantically trying to jump on every new tech bandwagon. Yep, it's easy to feel overwhelmed by the relentless wave of technology.

If that’s you, today's episode is going to flip how you think about AI and show you the possibilities it has for you and your business. I sat down with the incredible Leanne Shelton, author of AI Human Fusion, and let me tell you - this conversation is a game-changer for anyone feeling overwhelmed by the tech tsunami.

Leanne's done something remarkable - she's cracked the code on how to make AI work for us, not against us. We're talking real, practical strategies that keep your humanity front and centre while leveraging these powerful tools to amplify your impact.

From her journey as a copywriter to becoming an AI coach, Leanne shares the exact framework she uses to stay authentic in a world obsessed with automation. Her HABITS approach, especially that crucial 'H' for Human, is exactly what we need right now.

And here's the best part - we're not just talking theory. We explore specific, actionable steps you can take to start using AI without losing your soul in the process. Whether tech makes you break out in a cold sweat or you're already dabbling with ChatGPT, this episode has something for you.

So grab your coffee (or wine, I don't judge), and let's dive into this conversation about keeping it real in an increasingly artificial world.

LINKS:

Connect with Leanne:

Website: www.humanedgeai.com

Book: https://humanedgeai.com/ai-human-fusion/

LinkedIn: https://www.linkedin.com/in/leanneshelton/

Elevate with Janine

Website | Instagram | LinkedIn | YouTube

Mentioned in this episode:

Apply to our Elevate Mastermind

Elevate Mastermind

Today, you’re listening to a special recast of one of my favourite Unleashing Brilliance episodes. I'm bringing this one back because the message is more relevant than ever - especially given all the conversations I've been having lately with clients about feeling stretched too thin in their businesses.

They’re overwhelmed and pulled in multiple directions in their businesses - a common problem for us entrepreneurs. Despite our best efforts, we find ourselves in a whirlwind of busyness.

In this episode, I share with you 10 actions to propel your business forward so that you can let go of unproductive tasks and double down on activities that will take your business to new heights.

Firstly, I take you through a list of 10 habits that often masquerade as productivity, but actually hinder your business growth. Then, I share these 10 actions to counter these unproductive routines and propel your business forward:

1. Set Clear Daily Goals and Objectives

2. Proactive Lead Generation

3. Engage in Light Touch Networking

4. Build Your Positioning Through Strategic Content

5. Delegate Low-Value Tasks

6. Embrace Continuous Process Improvements

7. Obsess About Your Client's Experience

8. Allocate Time for Innovation and Creativity

9. Invest in Learning and Mastery

10. Network and Build Intentional Relationships

It’s time to flip your energy away from the shiny stuff and on to the 10 productive strategies that will enable you to focus on what matters most. As women in business, we have the opportunity to shape and empower our businesses in whatever way we want. So, what strategies will you put in place to propel your business forward today?

LINKS:

Elevate with Janine

Website | Instagram | LinkedIn | YouTube

Mentioned in this episode:

Apply to our Elevate Mastermind

Elevate Mastermind

Starting and running a business is no small feat, especially when you're juggling family, personal dreams and the demands of everyday life. In this episode, I’m sitting down with the incredible Kellie Wilkie, founder of Body System - a leading physiotherapy and exercise physiology clinic in Hobart, Tasmania. With 25 years' experience, a team of 24 and twin boys in tow, Kellie shares how she built a flourishing business whilst prioritising what matters most.

We hear about how she revolutionised the traditional physiotherapy model by creating a practice that puts people before profit, her incredible experience working with the Australian Olympic rowing team and the key to building a thriving business that allows her to pursue her dreams whilst maintaining a fulfilling family life.

Through intentional decision-making and strong team building, Kellie demonstrates that success doesn't require sacrifice. Her philosophy of "wearing one hat at a time" and staying true to core values has created a blueprint for building a business that works for you, not the other way round.

Key Takeaways:

• Break the mould: Design your business around your values, not industry expectations

• Build strong foundations: Create systems that allow for flexibility and growth

• Prioritise team wellbeing: Happy staff = successful business

• Practise intentional focus: Wear one hat at a time

• Create support structures: Both at home and work

• Lead with values: Let your principles guide your decisions

• Balance is possible: Success doesn't require personal sacrifice

Submit your Question: Spotify - click the button below. All other platforms - send me a DM on Instagram or email: support@janinegarner.com.au

Connect with Kellie:

Website: https://bodysystem.com.au/

LinkedIn: https://www.linkedin.com/in/kellie-wilkie-56840339/

Instagram: https://www.instagram.com/bodysystem__/

Connect with Janine:

Elevate with Janine

The Focus Finder Assessment

Website | Instagram | LinkedIn | YouTube

Mentioned in this episode:

Apply to our Elevate Mastermind

Elevate Mastermind