I know that you deeply care about your work. You've built expertise, you share your brilliance online, but something's not quite hitting the mark. Your content gets likes, but not leads. Your emails get opened (sometimes) but no responses. Sound familiar?

Here's the truth: funnels, freebies, and lead magnets aren't working like they used to. People are burnt out on gated PDFs and vague promises of transformation. They're not looking for another download—they want YOU. This isn't a marketing problem anymore, it's a connection problem.

Why Lead Magnets Are Falling Short

We've all created them—those carefully crafted freebies designed to grow our lists and nurture leads. But our ideal clients are scrolling past our content, ignoring emails and ghosting our offers. The issue? Everyone's doing the same thing and while audiences are overwhelmed by content, we are missing meaningful connections.

People don't want another checklist they don’t use. They want something real, immediate and genuinely helpful. They want to feel seen and understood, not just added to another email sequence.

Key Takeaways:

• Connection Over Collection: The focus needs to shift from collecting email addresses to building genuine relationships. People are burnt out on automated funnels and want real human connection, not just another download.
• Micro Gifts Beat Lead Magnets: Replace traditional lead magnets with micro gifts—small, immediate acts of value that solve a specific problem within 24 hours. These create conversations rather than just growing lists.
• Solve Small, Act Fast: Focus on one specific problem your audience faces right now and create something that provides immediate, actionable value they can implement today—not another comprehensive guide they'll never use.

So I have a challenge for you today. Pick one problem your ideal client faces right now. Create a micro gift that solves it. Send it to three people this week with a personal note and watch what unfolds.

Connection is everything in business, and you're closer to breakthrough than you think. Stop hiding behind automation and start showing up as the trusted guide your clients need.

LINKS:

Elevate with Janine

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Mentioned in this episode:

Apply to our Elevate Mastermind

Elevate Mastermind

We've all been there—hesitating just seconds before hitting send on a quote, wondering if we're asking for too much. That pesky imposter syndrome loves to rear its head right when we need confidence most. In this episode, I sit down with the incredible Roxanne Calder, CEO, recruiter and author of the brand new book Earning Power: Breaking Barriers and Building Wealth for Women. Roxanne is a powerhouse in wealth management with a passion for personal empowerment, and her insights on recognising our true worth are both uplifting and incredibly practical.

We talk about breaking the conventional rules that often undervalue skills and professions where women predominate. Roxanne shares her impressive journey in a male-dominated industry, revealing how she crafted her own set of rules that place a premium on her worth and abilities. We explore how questioning these norms isn't about going rogue for the sake of it, but about challenging systems that systematically minimise women's contributions. When it comes to building wealth, Roxanne masterfully reframes the conversation—it's not just about piling up resources, but creating a future that aligns with your dreams and aspirations through financial education and savvy choices.

The biggest gem from our chat is Roxanne's approach to charging what you deserve. Her strategies are gold for anyone dealing with self-doubt hurdles that keep us from asking for our worth. She emphasises that your rates aren't just numbers—they're statements of the skills and experience you bring to the table. Whether you're negotiating salaries, setting business rates or rethinking your perceptions of worth, Roxanne reminds us that wealth starts from the inside. It's about having the courage to step confidently into your value and demand the recognition you're worthy of.

Key Topics Covered:

• Overcoming imposter syndrome when pricing your services

• Breaking rules that systematically undervalue women

• Reframing wealth as creating your dream future

• Practical strategies for charging what you're worth

• Building confidence through financial education

LINKS:

Connect with Roxanne:

Book: Earning Power: Breaking Barriers and Building Wealth for Women

Website: https://roxannecalder.com.au/

LinkedIn: https://www.linkedin.com/in/roxannecalder/

Instagram: @roxanne.calder

Elevate with Janine

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Mentioned in this episode:

Apply to our Elevate Mastermind

Elevate Mastermind

Let's have a heart-to-heart. This one's for the doers, the dreamers, those incredible women juggling empire-building and everyday life—like figuring out what the hell to cook for dinner whilst building your business. We've all been there, questioning if we're the only ones struggling this hard. Well, you're definitely not alone, but you do need to hear this because real success is gritty, messy and far from the polished facade everyone's selling.

In this episode, I'm sharing the unglamorous truth about what it really takes to build something meaningful. We'll explore:

- Why the "overnight success" myth is dangerous

- What real grit actually looks like

- Why you need to do continue to do the reps

- My formula for staying consistent when motivation runs dry.

Here's my challenge to you this week: pick your rep and commit to it daily for the next 30 days. Track it, cherish it and fall in love with the process rather than the outcome. This is how empires are built—one unglamorous, tenacious step at a time. And, if this resonates with you, share it. Let’s lift each other up and remind ourselves and others why we started in the first place.

LINKS:

Elevate with Janine

Website | Instagram | LinkedIn | YouTube

Mentioned in this episode:

Apply to our Elevate Mastermind

Elevate Mastermind