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🎙️ Welcome to the Treat Your Business Podcast!

I’m so excited about this week’s episode because I’m introducing our fabulous headline sponsors, MBST UK! They’ve been with us for a few months now, and without sponsors like them, we wouldn’t be able to make the incredible impact we are striving for in this industry.

This episode is an opportunity to say thank you to them and to learn about a movement happening in the UK right now. MBST UK is pioneering change and offering innovative solutions to clinic owners who want to invest in technology but might feel held back by fear, marketing strategies or simply not knowing where to start.

✨ Episode Summary
In this relaxed and informative episode, I sit down with Liz and Charles Clare, the dynamic brother and sister duo behind MBST UK. They share their journey, from their mother’s groundbreaking introduction of MBST to the UK in 2007 to their current mission of empowering healthcare professionals.

We dive into what MBST is, how it works at the cellular level to stimulate repair and regeneration, and why it’s not just about investing in a machine but creating a comprehensive program of care for patients. Liz and Charles also talk about the importance of trust, team buy-in and how MBST is transforming clinics across the UK.

💡 Key Takeaways

• MBST uses magnetic resonance to stimulate the body’s repair mechanisms. It’s non-invasive, pain-free and works at the cellular level to regenerate tissue.
• Trust and team involvement are crucial for the success of MBST in any clinic. Everyone, from front-of-house staff to clinicians, needs to understand and believe in its benefits.
• Investing in technology like MBST can elevate your clinic, optimise client results and increase profitability. The key is having a clear strategy and plan in place.
• MBST isn’t just a machine, it’s part of a movement that’s changing healthcare. Liz and Charles share inspiring stories of how it’s helping patients and clinics thrive.

📚 Resources & Links

• Learn more about MBST UK: mbst-therapy.co.uk
• Connect with Liz Clare: liz@mbst-therapy.co.uk
• Follow us on social media for

Treat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. Offering a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, MBST works at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload.

Learn more at mbstmedical.co.uk.

https://www.eventbrite.co.uk/e/smart-investments-when-and-how-to-buy-equipment-for-maximum-profit-tickets-1328729809629?aff=oddtdtcreator

• Buy the book: https://offers.thrive-businesscoaching.com/thrivingbook
• Score App: https://bizhealthcheck.scoreapp.com/
• Book a Clinic Growth Call: https://call.thrive-businesscoaching.com/discovery-call
• Leave a review!: https://ratethispodcast.com/tyb
• Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?Sub_confirmation=1

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Hi everyone! I’m Katie Bell, and welcome back to another episode of the Treat Your Business Podcast. Today, I’m joined by the incredible Michael O’Reilly, also known as The Neck Physio. Michael is here to share his expertise on solving neck pain, transforming clinics, and empowering clinicians with his innovative product, the Optineck Balance Wedge.

Episode Highlights
In this episode, we discuss:

• Why younger clinicians often struggle with sales conversations and how to guide them in building confidence.
• The game-changing impact of the Optineck Balance Wedge on clinics, patients, and clinicians.
• How to align new tools and technology with your clinic’s purpose to maximise ROI.
• The importance of creating habits to seamlessly integrate new equipment into your practice.
• Why focusing on patient outcomes, not money, makes sales conversations easier and more effective.

Michael also opens up about his journey as The Neck Physio, the inspiration behind the Optineck Balance Wedge, and how it’s helping clinics worldwide improve patient outcomes and create sustainable revenue.

Key Takeaways
✨ Younger clinicians often lack confidence in sales conversations – focus on outcomes, not money.
✨ The Optineck Balance Wedge helps patients restore balance and live better for longer.
✨ Align new tools with your clinic’s bigger vision to ensure successful implementation.
✨ Habits are key – keep tools like the wedge within arm’s reach to use them consistently.
✨ Empowering your team with the right tools builds trust and long-term patient relationships.

Resources and Links
🌐 Learn more about the Optineck Balance Wedge: optineck.com
📧 Contact Michael directly: info@optineck.com
📱 Follow Michael on Instagram: @the_neck_physio

Sponsored by Nookal
This episode is proudly sponsored by Nookal, the leading practice management software designed to streamline operations and empower Allied Health clinics. Visit Nookal.com to discover how their innovative features can revolutionise y

Treat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. Offering a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, MBST works at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload.

Learn more at mbstmedical.co.uk.

https://www.eventbrite.co.uk/e/smart-investments-when-and-how-to-buy-equipment-for-maximum-profit-tickets-1328729809629?aff=oddtdtcreator

• Buy the book: https://offers.thrive-businesscoaching.com/thrivingbook
• Score App: https://bizhealthcheck.scoreapp.com/
• Book a Clinic Growth Call: https://call.thrive-businesscoaching.com/discovery-call
• Leave a review!: https://ratethispodcast.com/tyb
• Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?Sub_confirmation=1

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Welcome to the Treat Your Business Podcast! 🎙️
This week, we’re diving into the mindset of a CEO and how to set boundaries that help you reclaim your time and energy. If you’re feeling overwhelmed, stuck in people-pleasing habits, or struggling to focus on growing your business, this episode is for you. Let’s get started!

Episode Summary
In this episode, we’re talking about the mindset shifts and practical steps you need to take to step into your role as a CEO and leader. We explore how setting strong boundaries and prioritising your time can help you scale your business and regain control of your life. You’ll learn why people-pleasing is holding you back, how to say no without guilt, and how to create systems that empower your clients while protecting your time.

If you’ve ever felt like you’re juggling too much, this episode will give you the permission and tools you need to make bold decisions and focus on what truly matters.

Key Takeaways
✨ Your time is your most valuable asset. Stop giving it away to tasks, people, or commitments that don’t align with your goals.
✨ People-pleasing often stems from a subconscious need for approval. Recognising this is the first step to breaking the cycle.
✨ Strong boundaries are an act of self-worth. They allow you to show up fully for the people and tasks that matter most.
✨ Educate your clients, team, and even your family on your boundaries. Clear communication is key.
✨ You are responsible to your clients, but not for them. Their results depend on their actions, not your sacrifices.

This Episode is Sponsored By Nookal.com
I’m delighted to share that this episode is proudly brought to you by Nookal, the leading practice management software designed to streamline operations and empower every Allied Health clinic. Their platform handles everything from scheduling and clinical note-taking to invoicing and reporting.

If you’re tired of juggling multiple systems and wasting precious hours on admin tasks, d

Treat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. Offering a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, MBST works at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload.

Learn more at mbstmedical.co.uk.

https://www.eventbrite.co.uk/e/smart-investments-when-and-how-to-buy-equipment-for-maximum-profit-tickets-1328729809629?aff=oddtdtcreator

• Buy the book: https://offers.thrive-businesscoaching.com/thrivingbook
• Score App: https://bizhealthcheck.scoreapp.com/
• Book a Discovery Call to find out how our programs can help you grow your business https://call.thrive-businesscoaching.com/discovery-call
• If you've found value in this podcast, I'd greatly appreciate it if you could take a moment to leave a review. Your feedback helps others discover the show and join our community. Thank you for your support!: https://ratethispodcast.com/tyb
• Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?Sub_confirmation=1

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Welcome to this week’s episode of the Treat Your Business Podcast! I’m your host, Katie Bell, and I’m thrilled to bring you a fascinating conversation with Darren Rieck, physiotherapist, former clinic owner, and co-founder of Nookal, this episode’s sponsor.

In this episode, Darren and I dive into one of the most important metrics every clinic owner needs to track to ensure profitability and long-term success.

✨ Here’s what we cover:

• Why retention rates are one of the most critical metrics for clinic profitability.
• The psychology of patient retention and how to create a seamless patient experience.
• How to use data and benchmarks to make informed, objective business decisions.
• The power of automation and AI in improving clinic efficiency and patient outcomes.
• Practical tips for building trust and achieving better patient retention.

💡 Key Takeaways:

• Retention equals profitability: Learn how to track and improve your retention rates.
• Simplify and automate: Discover how Nookal’s innovative software can help you manage your clinic more efficiently.
• Build trust: Understand the psychology behind patient retention and how to create a plan that works for both you and your patients.

🌟 Nookal Links:

• Cracking the code of Client Retention: https://info.nookal.com/cracking-the-code-of-client-retention
• Link for Free Trial - https://www.nookal.com/free-trial

📢 Episode Sponsor:
This episode is proudly sponsored by Nookal, the practice management software that empowers Allied Health clinics to unlock their full potential. From scheduling and invoicing to reporting and automation, Nookal gives you the tools you need to save time, improve efficiency, and grow your business.

Treat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. Offering a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, MBST works at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload.

Learn more at mbstmedical.co.uk.

https://www.eventbrite.co.uk/e/smart-investments-when-and-how-to-buy-equipment-for-maximum-profit-tickets-1328729809629?aff=oddtdtcreator

• Buy the book: https://offers.thrive-businesscoaching.com/thrivingbook
• Score App: https://bizhealthcheck.scoreapp.com/
• Book a Discovery Call to find out how our programs can help you grow your business https://call.thrive-businesscoaching.com/discovery-call
• If you've found value in this podcast, I'd greatly appreciate it if you could take a moment to leave a review. Your feedback helps others discover the show and join our community. Thank you for your support!: https://ratethispodcast.com/tyb
• Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?Sub_confirmation=1

I'd love to hear from you 'text the show'

First things first - here is the link you need to reserve yourself a seat at the upcoming Smart Investments: When (and How) to Buy Equipment for Maximum Profit masterclass: https://www.eventbrite.co.uk/e/smart-investments-when-and-how-to-buy-equipment-for-maximum-profit-tickets-1328729809629?aff=oddtdtcreator

In this episode, we’re tackling the topic of people pleasing and how it’s holding you back from growing your business. As health professionals, it’s easy to fall into the trap of overdelivering and undervaluing ourselves, but this episode will show you how to set boundaries, say no strategically, and create space for sustainable growth

Episode Summary

People pleasing might feel like the right thing to do, but it’s actually holding you back. From overdelivering to clients to undervaluing your services, this mindset can lead to burnout, exhaustion, and a business that drains you.

In this episode, I’ll share how to recognise when people pleasing is taking over, why it happens, and how to set healthy boundaries that empower you and your clients. You’ll learn how to shift from constantly saying yes to strategically saying no, creating space for growth and success.

Key Takeaways

1. People pleasing is a disservice to your clients: Overdelivering doesn’t make you a better practitioner; it dilutes your expertise.
2. Set clear boundaries: Manage client expectations from the start to avoid burnout and frustration.
3. Saying no is powerful: Strategic no’s create space for better opportunities and sustainable growth.
4. Self-reflection is essential: Use tools like journaling or tracking your time to identify where you’re overcommitting.
5. Your needs come first: Meeting your own needs is critical to delivering amazing service to your clients.

This episode of the

Treat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. Offering a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, MBST works at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload.

Learn more at mbstmedical.co.uk.

https://www.eventbrite.co.uk/e/smart-investments-when-and-how-to-buy-equipment-for-maximum-profit-tickets-1328729809629?aff=oddtdtcreator

• Buy the book: https://offers.thrive-businesscoaching.com/thrivingbook
• Score App: https://bizhealthcheck.scoreapp.com/
• Book a Discovery Call to find out how our programs can help you grow your business https://call.thrive-businesscoaching.com/discovery-call
• If you've found value in this podcast, I'd greatly appreciate it if you could take a moment to leave a review. Your feedback helps others discover the show and join our community. Thank you for your support!: https://ratethispodcast.com/tyb
• Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?Sub_confirmation=1

I'd love to hear from you 'text the show'

Welcome
Have I got a treat for you today? This week on the Treat Your Business Podcast, I’m joined by the brilliant Ad from Test Tube Marketing. If you’ve ever felt like your marketing isn’t working or you’re unsure where to focus, this episode is packed with actionable strategies to help you attract more clients and grow your clinic.

Episode Summary
Ad and I dive into the biggest marketing mistakes clinic owners make and how you can fix them by narrowing your focus and staying consistent. We talk about why trying to be everything to everyone is holding your business back and how getting specific can actually broaden your appeal.

Ad shares his mantra: “Strategy is the art of sacrifice.” You’ll learn how to:
✨ Get hyper-specific to connect with your ideal clients.
✨ Build an email list and why it’s your secret weapon for long-term success.
✨ Stay consistent with your messaging to keep your clinic top of mind.

This episode will help you shift your mindset around marketing and give you practical steps to take your clinic’s marketing to the next level.

Key Takeaways
💡 Niching down doesn’t limit your audience—it broadens your appeal.
💡 Consistency is key! Show up regularly to stay in your clients’ focus.
💡 Build and nurture your email list—it’s 5x more effective than social media.
💡 Focus on solving specific problems your clients are experiencing.

Resources & Links
✨ Visit Test Tube Marketing on Instagram for free resources and tips.

Ready to transform your clinic marketing?
🎧 Tune in now and let me know your biggest takeaway from this episode! Don’t forget to share it with your fellow clinic owners who could use a marketing boost.

Sponsored by Nookal
This episode is proudly sponsored by Nookal, the leading practice management software designed to streamline operations and empower Allied Health clinics. Visit

Treat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. Offering a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, MBST works at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload.

Learn more at mbstmedical.co.uk.

https://www.eventbrite.co.uk/e/smart-investments-when-and-how-to-buy-equipment-for-maximum-profit-tickets-1328729809629?aff=oddtdtcreator

• Buy the book: https://offers.thrive-businesscoaching.com/thrivingbook
• Score App: https://bizhealthcheck.scoreapp.com/
• Book a Discovery Call to find out how our programs can help you grow your business https://call.thrive-businesscoaching.com/discovery-call
• If you've found value in this podcast, I'd greatly appreciate it if you could take a moment to leave a review. Your feedback helps others discover the show and join our community. Thank you for your support!: https://ratethispodcast.com/tyb
• Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?Sub_confirmation=1

I'd love to hear from you 'text the show'

If you employ a team in your clinic or are considering moving to an employed model, this episode is packed with valuable insights. Grab your calculator and a cup of tea, and let’s break down the latest changes impacting clinic owners like you.

📋 Episode Summary
In this episode, we explore the recent changes to the national minimum wage increase and employer National Insurance contributions. These updates might feel overwhelming, but we’ll simplify what they mean for your clinic. From understanding the true costs of employing staff to calculating their return on investment, this episode equips you with the tools and strategies to maintain profitability. We also discuss the pros and cons of employing staff versus working with freelancers and how to navigate employment law changes to protect your business. Whether you’re just starting to build your team or managing an established clinic, this episode is full of actionable advice to help you make confident decisions.

✨ Key Takeaways

• National Insurance Contributions: Employer contributions have increased to 15%, with a reduced threshold of £5,000 per employee, but an increased employer’s allowance of £10,500.
• Minimum Wage Increase: A 6.7% rise for over-21s means higher wage bills. Learn how to budget for this and review your pay structures effectively.
• Employment vs Freelance: Weighing the benefits of employing staff versus hiring freelancers, especially in light of upcoming changes to employment laws.
• Performance Metrics: Why it’s crucial to measure staff performance from day one and set clear goals for a profitable clinic.
• Non-Monetary Benefits: Consider flexible working, CPD allowances, and bonus schemes to attract and retain top talent.

🔗 Resources & Links

• Employer National Insurance Calculator: Thrive members can access this tool in the member area to calculate employee costs.
• Upcoming HR Webinar: Stay tuned for details on our webinar covering employment law changes and recruitment tips.

Sponsored by Nookal
This episode is proudly sponsored by Nookal, the leading practice management software designed to streamline operations and empower Allied Health clinics. Visit No

Treat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. Offering a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, MBST works at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload.

Learn more at mbstmedical.co.uk.

• Buy the book: https://offers.thrive-businesscoaching.com/thrivingbook
• Score App: https://bizhealthcheck.scoreapp.com/
• Book a Discovery Call to find out how our programs can help you grow your business https://call.thrive-businesscoaching.com/discovery-call
• If you've found value in this podcast, I'd greatly appreciate it if you could take a moment to leave a review. Your feedback helps others discover the show and join our community. Thank you for your support!: https://ratethispodcast.com/tyb
• Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?Sub_confirmation=1

I'd love to hear from you 'text the show'

Hi lovely listeners,

This week, I’m joined by the amazing Anna Maskell from Animated Physio to explore side hustles, smart business growth, and knowing when to say “yes” (or “not yet”).

Anna, a physio and Pilates instructor, has transformed her clinic and built a thriving side hustle designing high-quality Pilates mats. From running her clinic solo to overcoming the challenges of product development, Anna’s journey is truly inspiring, and she’s here to share it all.

If you’ve wondered when to start a side hustle or how to balance big ideas with running a business, this episode is for you.

🎯 IN THIS EPISODE, YOU’LL DISCOVER:

• How Anna turned a problem in her clinic into a sellable product that’s now used in studios across the UK.
• The importance of timing and knowing when to focus on your core business before diversifying.
• Why first impressions and high-quality equipment can elevate your client experience and reputation
• How Anna’s journey shows the power of persistence, strategy, and staying true to your vision.
• Practical tips for clinic owners who want to create an additional revenue stream without burning out.

⭐ KEY TAKEAWAYS FROM ANNA:
1️⃣ First Impressions Matter: Your equipment and environment speak volumes about your brand. Investing in quality shows your clients you care and positions you as a premium service.
2️⃣ Remove Barriers to Movement: Make it easy and enjoyable for clients to engage with your services by creating an exceptional experience.
3️⃣ Timing is Everything: You can’t do it all at once. Focus on building a strong foundation in your core business before diversifying into new ventures.

🎁 RESOURCES & LINKS:

• Check out Anna’s Pilates mats and accessories: https://www.apwellness.co.uk
• Follow Anna on Instagram: https://www.instagram.com/apwellness
• Want to join Anna’s a

Treat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. Offering a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, MBST works at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload.

Learn more at mbstmedical.co.uk.

https://www.eventbrite.co.uk/e/smart-investments-when-and-how-to-buy-equipment-for-maximum-profit-tickets-1328729809629?aff=oddtdtcreator

• Buy the book: https://offers.thrive-businesscoaching.com/thrivingbook
• Score App: https://bizhealthcheck.scoreapp.com/
• Book a Discovery Call to find out how our programs can help you grow your business https://call.thrive-businesscoaching.com/discovery-call
• If you've found value in this podcast, I'd greatly appreciate it if you could take a moment to leave a review. Your feedback helps others discover the show and join our community. Thank you for your support!: https://ratethispodcast.com/tyb
• Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?Sub_confirmation=1