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Hi everyone! I’m Katie Bell, and welcome back to another episode of the Treat Your Business Podcast. Today, I’m joined by the incredible Michael O’Reilly, also known as The Neck Physio. Michael is here to share his expertise on solving neck pain, transforming clinics, and empowering clinicians with his innovative product, the Optineck Balance Wedge.

Episode Highlights
In this episode, we discuss:

• Why younger clinicians often struggle with sales conversations and how to guide them in building confidence.
• The game-changing impact of the Optineck Balance Wedge on clinics, patients, and clinicians.
• How to align new tools and technology with your clinic’s purpose to maximise ROI.
• The importance of creating habits to seamlessly integrate new equipment into your practice.
• Why focusing on patient outcomes, not money, makes sales conversations easier and more effective.

Michael also opens up about his journey as The Neck Physio, the inspiration behind the Optineck Balance Wedge, and how it’s helping clinics worldwide improve patient outcomes and create sustainable revenue.

Key Takeaways
✨ Younger clinicians often lack confidence in sales conversations – focus on outcomes, not money.
✨ The Optineck Balance Wedge helps patients restore balance and live better for longer.
✨ Align new tools with your clinic’s bigger vision to ensure successful implementation.
✨ Habits are key – keep tools like the wedge within arm’s reach to use them consistently.
✨ Empowering your team with the right tools builds trust and long-term patient relationships.

Resources and Links
🌐 Learn more about the Optineck Balance Wedge: optineck.com
📧 Contact Michael directly: info@optineck.com
📱 Follow Michael on Instagram: @the_neck_physio

Sponsored by Nookal
This episode is proudly sponsored by Nookal, the leading practice management software designed to streamline operations and empower Allied Health clinics. Visit Nookal.com to discover how their innovative features can revolutionise y

Treat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. Offering a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, MBST works at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload.

Learn more at mbstmedical.co.uk.

https://www.eventbrite.co.uk/e/smart-investments-when-and-how-to-buy-equipment-for-maximum-profit-tickets-1328729809629?aff=oddtdtcreator

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