Through the Noise with Trevor Steel

Guests: Jeremy Jennings & Craig Neil | Founders of Nser.ai

In this episode, I sat down with Jeremy Jennings and his business partner Craig Neil, the visionaries behind Nser.ai, an AI-powered voice answering service designed specifically for the home service industry. We explored how they're using cutting-edge voice technology to solve one of the biggest pain points for service businesses—missed calls and inconsistent customer communication.

Jeremy and Craig broke down how Nser.ai works, the real-time benefits for business owners, and the surprising ways AI can enhance—not replace—the human experience. We talked about the future of business where automation and personalization intersect, and how tools like this are becoming the new standard, not a luxury.

This episode is a must-listen for anyone in the home service space or any entrepreneur curious about where AI is taking us. Whether you’re ready or not, the way we do business is changing—and companies that embrace AI early will be the ones who lead.

Today's guest is a true entrepreneur with a knack for spotting opportunity and scaling systems. He got his start back in the early 2000s with an SEO company, where early wins for clients quickly led to a pivot — instead of continuing with client work, he decided to put those skills to work on his own ventures.

In 2007, he launched Mailinglist.org, a data list brokerage that’s still running strong today. It specializes in highly targeted direct mail lists, with a major focus on financial offers.

Then in 2012, an opportunity came out of necessity — a couple of friends needed jobs, one had experience in pressure washing, and he realized he could dominate the local search game in that industry. That’s when Washed Out Pressure Washing was born. From day one, he focused on marketing, lead gen, and team management — not the manual labor — which allowed him to scale efficiently.

Most recently, he’s diving deep into tech with a new venture: NSER.ai, a voice AI receptionist that’s already handled over 1,000 calls and is actively managing live calls for service businesses. The platform will be available by subscription soon, and it’s built to help business owners streamline customer calls without losing the human touch.

Check it out at www.NSER.ai.

Michael Hinderliter is a Mobile Fleet washing contractor, Kitchen Exhaust Cleaner, Environmental Power Washing Specialist, and Power Wash Educator based out of Fort Worth, Texas.

Michael Hinderliter held his first pressure washing wand at the age of 12 when he began working summers and weekends for his father, Robert Hinderliter, who was president of Rahsco Cleaning Systems, now known as PowerWash.com. Michael started off repairing and building pressure washers, and by the time he was a senior in high school Michael had started his own power washing business, Steamaway Mobile Power Wash. Steamaway’s revenues paid his school tuition and living expenses while Michael earned his accounting degree from the University of Texas at Arlington. In 2010, Michael purchased Rahsco Cleaning Systems from his father and changed the name to PowerWash.com in 2011. PowerWash.com is a complete resource for power wash systems, parts, repair services, and training for professional, commercial and industrial cleaners.

In late 1992, I was a founding board member of Power Washer of North America, an nonprofit association that helps advance the power washing industry, later serving as the president from 1999 to 2000.

Michael Grigery is a leader in the home service industry who’s risen from humble roots to establish successful ventures like ClickCallSell and Hire Lead Chill. His journey is one of resilience, innovation, and unwavering commitment to excellence.

A key to Michael’s success comes through his ability to build streamlined processes and world-class culture. With a recent employee survey reflecting a remarkable 95% job satisfaction rate, his ability to inspire and nurture talent is evident. He has a proven track record of hiring hundreds of people, developing robust hiring funnels that not only attract the best talents but also cultivate a workplace where everyone aspires to excel.

His unique approach to leadership has not only propelled startups to great heights but also guided hundreds of companies in achieving their goals. What brings Michael the most satisfaction is serving home service entrepreneurs as their business coach and mentor as they brake past the highly coveted two-comma club.

Balancing his professional achievements, Michael remains a devoted husband, father, an outdoor enthusiast, and a classical music aficionado. His life's work is a testament to the possibility of balancing a thriving career with a rich personal life.

JC Chanowsky, founder of Patriot Illumination, is a seasoned entrepreneur and an ardent mentor in the Christmas lighting industry. His journey from serving as a U.S. Navy Chief to establishing a thriving holiday lighting business embodies dedication, leadership, and the spirit of service. JC's military background has profoundly influenced his business ethos, emphasizing discipline, integrity, and teamwork, principles he passionately imparts to his team and peers in the industry.

Under his leadership, Patriot Illumination has not only achieved remarkable success but has also become a beacon of innovation and excellence in the Christmas light sector. JC's passion extends beyond the seasonal festivities; he is deeply committed to coaching and mentoring other businesses. With a focus on building strong company cultures, effective leadership, and strategic growth, he has guided numerous entrepreneurs towards realizing their potential and achieving success.

JC is a regular speaker and contributor at industry events, where he shares insights from his vast experience. His workshops and presentations are highly anticipated for their practical advice, humor, and engaging delivery. Beyond the bulbs and the business, JC's dedication to helping others shines brightly, making him a respected figure among his peers and a valued mentor to many in the community.

TRUE Serial Entrepreneur and Business Consultant

Andrew Miller the founder of Blue Renegade Agency will share insights on "no-code" automation and how his Service Ally program is creating recurring revenue streams for home service businesses

Trevor Steel discusses leadership and accountability with 2 legendary leaders in the home service space. Eric and Larry from Super Tech University share their insights into managing and developing a strong team. Special guest and relationship marketing genius Jim Bardwell brings some comic relief as well!