Through the Noise with Trevor Steel

Guests: Jeremy Jennings & Craig Neil | Founders of Nser.ai

In this episode, I sat down with Jeremy Jennings and his business partner Craig Neil, the visionaries behind Nser.ai, an AI-powered voice answering service designed specifically for the home service industry. We explored how they're using cutting-edge voice technology to solve one of the biggest pain points for service businesses—missed calls and inconsistent customer communication.

Jeremy and Craig broke down how Nser.ai works, the real-time benefits for business owners, and the surprising ways AI can enhance—not replace—the human experience. We talked about the future of business where automation and personalization intersect, and how tools like this are becoming the new standard, not a luxury.

This episode is a must-listen for anyone in the home service space or any entrepreneur curious about where AI is taking us. Whether you’re ready or not, the way we do business is changing—and companies that embrace AI early will be the ones who lead.

Today's guest is a true entrepreneur with a knack for spotting opportunity and scaling systems. He got his start back in the early 2000s with an SEO company, where early wins for clients quickly led to a pivot — instead of continuing with client work, he decided to put those skills to work on his own ventures.

In 2007, he launched Mailinglist.org, a data list brokerage that’s still running strong today. It specializes in highly targeted direct mail lists, with a major focus on financial offers.

Then in 2012, an opportunity came out of necessity — a couple of friends needed jobs, one had experience in pressure washing, and he realized he could dominate the local search game in that industry. That’s when Washed Out Pressure Washing was born. From day one, he focused on marketing, lead gen, and team management — not the manual labor — which allowed him to scale efficiently.

Most recently, he’s diving deep into tech with a new venture: NSER.ai, a voice AI receptionist that’s already handled over 1,000 calls and is actively managing live calls for service businesses. The platform will be available by subscription soon, and it’s built to help business owners streamline customer calls without losing the human touch.

Check it out at www.NSER.ai.

Michael Hinderliter is a Mobile Fleet washing contractor, Kitchen Exhaust Cleaner, Environmental Power Washing Specialist, and Power Wash Educator based out of Fort Worth, Texas.

Michael Hinderliter held his first pressure washing wand at the age of 12 when he began working summers and weekends for his father, Robert Hinderliter, who was president of Rahsco Cleaning Systems, now known as PowerWash.com. Michael started off repairing and building pressure washers, and by the time he was a senior in high school Michael had started his own power washing business, Steamaway Mobile Power Wash. Steamaway’s revenues paid his school tuition and living expenses while Michael earned his accounting degree from the University of Texas at Arlington. In 2010, Michael purchased Rahsco Cleaning Systems from his father and changed the name to PowerWash.com in 2011. PowerWash.com is a complete resource for power wash systems, parts, repair services, and training for professional, commercial and industrial cleaners.

In late 1992, I was a founding board member of Power Washer of North America, an nonprofit association that helps advance the power washing industry, later serving as the president from 1999 to 2000.