Episodios

  • Croissant S’mores, AI Bands, and Extinct Beasts: Day 4 Dispatch from Camp Cannes

    Croissant S’mores, AI Bands, and Extinct Beasts: Day 4 Dispatch from Camp Cannes
    Jun 19 2025
    Day 4 from Camp Cannes brought the heat—and not just the Mediterranean sun. Mariah, Katy, Nate, Sean, and special guest Nicole Portwood (CMO at Suja Life) rallied around the campfire to break down the Fizz FM campaign for Slice—a nostalgia-fueled AI radio station built in a lightning-fast two weeks with BarkleyOKRP and Google Creative Lab. […]
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    33 m
  • AI-AI-Oh! CEOs and Walkin’ Jeans. A Day 3 Review at Camp Cannes

    AI-AI-Oh! CEOs and Walkin’ Jeans. A Day 3 Review at Camp Cannes
    Jun 18 2025
    Day three at Camp Cannes was anything but chill. Between panels, croissants, and one unfortunate pre-dessert cheese incident, the BarkleyOKRP crew dug into work that went deep and got people talking—like balloon installations spotlighting teen mental health and a Vaseline hackathon turned influencer marketplace. The crew tackled AI anxiety, risk-taking brands, and the power of […]
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    29 m
  • Aggressive Fish, Glitter Bunnies and Climbing the Walls (Literally): Camp Cannes Day Deux

    Aggressive Fish, Glitter Bunnies and Climbing the Walls (Literally): Camp Cannes Day Deux
    Jun 17 2025
    Day two at Camp Cannes Roll Call kicks off with three hours of sleep, one missing gate clicker, and a glitter-suited bunny sighting. Amid jet lag and iced latte revelations, the BarkleyOKRP crew recaps a jam-packed day—highlighted by an intimate leadership lunch with Charles Day, an inspiring story from Tubi’s CMO playbook, and a reminder […]
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    19 m
  • Jet Lag & Surly Seagulls: A Very BarkleyOKRP Cannes Kickoff

    Jet Lag & Surly Seagulls: A Very BarkleyOKRP Cannes Kickoff
    Jun 16 2025
    Welcome to Camp Cannes Roll Call, where the luggage is missing, the seagulls are thieving, and the creative conversations are somehow still flowing. In our kickoff episode, Mariah wrangles the crew—Katie, Nate, and Sean—for a casual debrief from the Côte d’Azur. We talk flooded hotel rooms, jet lag, rose-fueled crafting, and what it means to […]
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    21 m
  • The Power of Independence: Why Independent Agencies Are Winning

    The Power of Independence: Why Independent Agencies Are Winning
    Apr 10 2025
    What truly sets independent agencies apart, and why does it matter now more than ever? In this episode, Jason Parks sits down with Katy Hornaday and Doug Zanger to explore how independence drives greater creativity, agility, and long-term success in a landscape increasingly shaped by holding companies.
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    34 m
  • The Best Super Bowl 59 Commercials

    The Best Super Bowl 59 Commercials
    Feb 20 2025
    In this Super Bowl 59 recap, host Jason Parks is joined by Ben Pfutzenreuter and Kyle O’Brien to break down the night’s biggest ads—grading the overall lineup, unpacking standout themes, and predicting which spots will have a lasting cultural impact.
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    27 m
  • Athleisure Decoded: Vuori’s blueprint for building a brand that lasts

    Athleisure Decoded: Vuori’s blueprint for building a brand that lasts
    Feb 3 2025
    What even is athleisure? Big-spending Gen-Xers don’t know, but that’s not stopping athleisure brand Vuori. It’s pursuing a go slow to go fast approach to brand and performance marketing that’s building a fashion phenomenon. Join host Jason Parks and his guest Karen Riley-Grant, Vuori’s CMO, stitching together insights on the psychology of consumer needs, the […]
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    24 m
  • From Vendor to Partner: How true collaboration fuels innovation

    From Vendor to Partner: How true collaboration fuels innovation
    Jan 27 2025
    What’s standing in the way of true innovation? Spoiler: it’s not just silos or stale thinking—it’s the way we try to innovate. In this episode of This Modern Brand, Emily Cohen, Senior Director of Global Innovation at Pernod Ricard, shares how ditching cookie-cutter approaches unlocked breakthrough results. Tune in to learn how to “brainstorm the brainstorm” and revolutionize […]
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    22 m
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