Episodios

  • Why Your Marketing Efforts Aren't Working (And Rich Relationships Are The Real Key to Business Success) - with Selena Soo

    Why Your Marketing Efforts Aren't Working (And Rich Relationships Are The Real Key to Business Success) - with Selena Soo
    Jul 4 2025
    This episode is sponsored by: Here's the hard truth I learned in this conversation: You can spend thousands on Facebook ads, perfect your email sequences, and create the most polished marketing campaigns... but if you're not building rich relationships, you're fighting an uphill battle that's only getting steeper. In this episode, I sit down with publicity strategist and author Selena Soo to dive deep into her new book "Rich Relationships" - and what she reveals will completely shift how you think about growing your business. As a fellow introvert, I've always struggled with the idea of "networking." The thought of working a room or making small talk at conferences made my skin crawl. But Selena showed me something game-changing: You don't need to be an extrovert to build a million-dollar network. You just need to be intentional. Why This Episode Will Transform Your Business We're living in what Selena calls a "trust recession." People are bombarded with ads, skeptical of marketing messages, and increasingly buying from their communities rather than responding to traditional marketing. The entrepreneurs who thrive in this new landscape aren't the ones with the biggest ad budgets - they're the ones with the richest relationships. I've seen this firsthand. When I look back at my entire career - from taking a company public in the late '90s to my current work with industry leaders like Tony Robbins, Dean Graziosi, and Russell Brunson - every major breakthrough came through relationships, not marketing campaigns. What You'll Discover The 3 Types of Givers (And Why Most Entrepreneurs Are Doing It Wrong) The "Indiscriminate Giver" trap that leads to burnout and resentmentHow "Transactional Givers" actually block abundanceThe "Rich Giver" approach that creates win-win relationships The 6 Circles of Connection Framework This is Selena's signature system for managing your network without overwhelm: Circle 1: Your innermost circle (1-3 people doing life with you)Circle 2: Treasured connections (your soul family)Circle 3: Active network (people you'd invite to the party)Circle 4: Distant connections (arm's length relationships)Circle 5: Disconnected connections (people you keep at distance)Circle 6: Unknown individuals The Top 40 Strategy 20 rich relationships to nurture and prioritize20 new relationships to develop based on your goalsHow to avoid the "one is the most dangerous number" trap Standout Moments From Our Conversation "Rich relationships are the world's highest form of currency. There's no amount of money you can pay for that trust." - Selena Soo "Everything that has pushed me forward in my businesses has been the relationships that I've had. You cannot buy that trust. You have to build the relationships and the relationship has to come first." - Sean Osborn "One rich relationship is more powerful than a hundred casual connections." - Selena Soo "People are now buying from their communities, from their tribes. It's no longer business to consumer - it's consumer to consumer, tribe to tribe." - Sean Osborn Key Takeaways ✅ Rich relationships have 3 characteristics: They bring financial abundance (directly or indirectly), align with your biggest goals, and inspire you to become your best self ✅ The relationship-first approach: Stop leading with transactions. Build trust through conversations - Level 1 (getting to know each other), Level 2 (nurturing and building trust), Level 3 (solid foundation for collaboration) ✅ Your network is your net worth: There are places you can only reach through rich relationships. No amount of mass marketing can replace a trusted referral ✅ The email list revelation: My most effective sales don't come from ads anymore - they come from my communities. Think of your list as a savings account where you must make deposits (value) before withdrawals (asks) ✅ Introverts have superpowers: You don't need to be the center of attention. Mission-driven leaders who put themselves out there for a bigger purpose are often the most influential ✅ The vulnerability factor: The fastest way to build relationships is to show genuine interest in others, support their goals, and be open to receiving support yourself Why This Matters More Than Ever As AI becomes more prevalent and marketing becomes increasingly automated, the human connection becomes even more valuable. Selena and I both believe that businesses without rich relationships won't survive in the coming years. The entrepreneurs winning today aren't just great marketers - they're great relationship builders. They understand that in a world of infinite content and constant noise, trust and personal connection are the ultimate differentiators. Resources Mentioned Selena's New Book: "Rich Relationships" (Available for pre-order on Amazon)Free Resources: Get the first 4 chapters free + 25 Rich Relationship Scripts at richrelationshipsbook.com/thinkingbigMyers-Briggs ...
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    54 m
  • Pivot, Persist, and Prosper: Dean Graziosi on Success, AI, and the Thrive Revolution

    Pivot, Persist, and Prosper: Dean Graziosi on Success, AI, and the Thrive Revolution
    Apr 22 2025

    What do car sales, real estate, and billion-dollar knowledge empires have in common? Dean Graziosi.

    In this powerhouse episode, I sit down with the legendary Dean Graziosi—entrepreneur, multiple New York Times bestselling author, and one of the OG architects behind the Knowledge Business Blueprint (aka KBB for those in the know). From flipping cars on VHS to co-creating movements with Tony Robbins, Dean drops mic-level insights about knowing when to pivot, when to persist, and how to embrace the "success tax" that comes with leveling up your life and business.

    This isn't just an interview—it's a mindset recalibration. If you're an entrepreneur, solopreneur, or simply human-ing your way through this wild ride called business, this is your wake-up call in podcast form.

    Trust us, you’re going to want to take notes. ✍️

    💡 What You’ll Learn in This Episode:

    • The Pivot vs. Persistence Dilemma – When grinding harder is actually slowing you down.

    • The "Success Tax" – Why struggle is not a sign you're failing... it's a receipt for your next breakthrough.

    • AI in Business – Dean’s take on how artificial intelligence is not replacing you—it’s upgrading you.

    • Behind the Scenes of Thrive in 25 – A sneak peek into the biggest event of 2025 featuring Tony Robbins, Matthew McConaughey, Jay Shetty, Lisa Nichols, and more.

    • Dean’s Evolution – From hustling used cars to becoming one of the most respected voices in the knowledge industry.

    🚀 Want In On The Magic?

    Dean and Sean aren’t just talking about next-level growth—they’re creating it.

    Get in on Thrive in 25, the free 3-day event with some of the biggest game-changers in the personal growth and business space. Yep, FREE.

    🎟️ Register now at thrive25event.com

    This event could seriously change your trajectory. Don’t just take notes from the sidelines—get in the game.

    🧠 Quote of the Episode:

    "Sometimes what feels like your breaking point might just be your breakthrough point." – Sean Osborn

    🙌 Enjoyed the Episode?

    Help other entrepreneurs find their breakthrough moment: ✅ Rate
    ✅ Review
    ✅ Subscribe

    And don’t forget to share this episode with your tribe. Because growing together? That’s the real glow-up.
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    29 m
  • Unlocking Your Ultimate Success: Exclusive Insights with Russell Brunson & Sean Osborn

    Unlocking Your Ultimate Success: Exclusive Insights with Russell Brunson & Sean Osborn
    Mar 16 2025

    This episode is sponsored by:

    In this power-packed episode of The Thinking Big Podcast, Sean Osborn sits down with the one and only Russell Brunson—entrepreneurial powerhouse, founder of ClickFunnels, and visionary behind Secrets of Success. Dive deep into a high-energy conversation where Russell shares the game-changing mindset shifts, rare personal development strategies, and transformative secrets he's unearthed from the greatest thought leaders of all time.

    What You'll Discover:

    • The Real Secret to Entrepreneurial Success: Why 90% of your success hinges on psychology, not tactics—straight from a private conversation Russell had with Tony Robbins.

    • The Magic of Historical Wisdom: Russell shares his obsession with rare, timeless personal development treasures, including never-before-seen manuscripts from legends like Napoleon Hill and Earl Nightingale.

    • Mastering Your Subconscious: The game-changing revelation from L.C. Lincoln Benedict's "How to Get Anything You Want" that will revolutionize the way you approach your goals forever.

    • Exclusive Sneak Peek: Russell reveals his groundbreaking plans for the Secrets of Success community, including an immersive digital experience that's set to redefine personal growth worldwide.

    • How to Tap Into Unstoppable Momentum: Sean and Russell unpack the importance of obsession and how embracing your deepest passions will unlock new levels of achievement in your life and business.

    Key Quotes:

    • “Your psychology unlocks every door to success—fix that, and tactics become unstoppable.” – Russell Brunson

    • “Feelings, not just thoughts, dictate your destiny. Learn how to master them.”

    • "Legacy isn’t about what you collect; it’s about what you contribute back to humanity.”

    Special Offer for Listeners: Don’t miss out on transforming your mindset and skyrocketing your success! Check out Russell’s exclusive Secrets of Success community and immerse yourself in timeless wisdom from legendary minds.

    ➡️ Secrets of Success

    Connect with Sean Osborn at Thinking Big Coaching

    https://www.thinkingbigcoaching.com
    https://www.instagram.com/thinkingbigcoaching/
    https://www.facebook.com/thinkingbigcoaching/

    If you enjoyed listening then please take a second to rate the show on iTunes. Every podcaster will tell you that iTunes reviews drive listeners to our shows so please let me know what you thought and make sure you subscribe using your favorite podcast player. It means a lot to me and to the guests.
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    33 m
  • The Strangest Secret That Built The Personal Development Industry - And How You Can Use It

    The Strangest Secret That Built The Personal Development Industry - And How You Can Use It
    Feb 28 2025

    This Episode Is Sponsored By The Inner Circle Mastermind

    What if a single idea could completely transform your life? In this episode, I take you inside an exclusive mastermind room in Chicago—where history was rediscovered, success principles were unlocked, and the secret to separating the top 5% from the rest was revealed.

    I sat alongside legends like Russell Brunson, Don Green (President of the Napoleon Hill Foundation), and Vic Conant, inside the Nightingale Conant archives, where we uncovered The Strangest Secret—a message that built the foundation of the personal development industry.

    This isn’t just another motivational lesson. This is the blueprint for how the most successful people think, act, and achieve at the highest level.

    🔥 In this episode, you’ll discover:

    ✅ Why 95% of people ignore the secret to success
    ✅ How one gold record launched the personal development industry
    ✅ Why getting in the right room changes everything
    ✅ The one thought principle that controls your future
    ✅ How to rewire your mindset for unstoppable success

    🔑 The Key Takeaways:

    1️⃣ You become what you think about most of the time.
    2️⃣ The greatest breakthroughs in history happened inside rooms of great minds.
    3️⃣ Most people hear life-changing advice but never apply it.
    4️⃣ The top 5% don’t just consume wisdom—they embody it.
    5️⃣ Your environment shapes your success. If you want to level up, get in the right rooms.

    🛠️ Resources Mentioned in This Episode:

    Watch The Replay Of The Once In A Lifetime Masterming

    📀 The Strangest Secret – The first spoken-word album to sell over a million copies, recorded by Earl Nightingale. It holds the key to mastering your thoughts for success.
    🏛 Nightingale Conant Archives – The vault of personal development history, where forgotten wisdom is stored.
    📘 Napoleon Hill Foundation – Dedicated to preserving and expanding upon Napoleon Hill’s legacy in success and personal growth.

    Connect with Sean Osborn at Thinking Big Coaching

    🌎 Website
    📸 Instagram
    📘 Facebook

    💡 Enjoyed this episode? Leave a review on iTunes and subscribe—it means the world to us!
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    8 m
  • How to Attract Your Dream Customers and Turn Them Into Raving Fans

    How to Attract Your Dream Customers and Turn Them Into Raving Fans
    Feb 24 2025
    This Episode Is Sponsored By The Inner Circle Mastermind Welcome back to the Thinking Big Podcast—the show where we take massive action and make big things happen. In today’s episode, we’re cutting through the noise and diving into one of the most powerful strategies for increasing sales, engagement, and community growth: defining your dream customer. 👉 Are you struggling to get the right leads? 👉 Spending money on ads but seeing no results? 👉 Feeling stuck because your audience isn’t engaging? The problem isn’t your product. It’s that your message isn’t reaching the right people. Without a crystal-clear buyer persona, every marketing effort is like throwing darts in the dark—hoping something sticks. Hope is NOT a strategy. In this episode, I’m breaking down: ✅ Why defining your dream customer is a game-changer. ✅ The biggest mistakes business owners make when marketing. ✅ How to craft messaging that speaks directly to the right people. ✅ How I use AI to generate laser-focused customer personas. ✅ A free AI-powered resource that will help you build your customer persona today! If you’re tired of marketing that feels like guesswork and want a proven, effective way to build an audience that actually converts—this episode is for you. 🎧 Tune in now and take the first step toward marketing that actually works! 🔑 Key Takeaways 1️⃣ You can’t sell to everyone. If your message is too broad, it resonates with no one. 2️⃣ A well-defined customer persona = higher sales & engagement. Speak to their exact pain points. 3️⃣ Emotions drive decisions. Understanding frustration, overwhelm, and hope makes your message powerful. 4️⃣ Your dream customer already exists. You just need to attract them with the right messaging. 5️⃣ AI tools can simplify the process. Use my free resource to build a clear, actionable customer persona. 🛠 Resources Mentioned in This Episode 🚀 Want a foolproof way to create a dream customer persona? I’ve got a FREE AI-powered tool for you right here! Ultimate Customer Persona Generator – A free AI-powered tool that helps you define your ideal customer. 📌 The Ultimate List-Building Blueprint – A step-by-step framework to grow a highly engaged email list. 📌 Books Mentioned: "DotCom Secrets" & "Atomic Habits" – Must-reads for digital entrepreneurs. 💡 FAQ Q: What’s the biggest mistake people make in marketing? A: Not knowing exactly who they’re speaking to. If your messaging is too broad, it doesn’t resonate. Q: How do I know if my customer persona is accurate? A: Test your messaging. If you start attracting the right audience, you’re on the right track. Q: Does email marketing still work? A: Yes! It’s still one of the highest-converting strategies—when done right. Q: How long does it take to define my ideal customer? A: With the right framework, you can create a powerful customer persona in under an hour. Q: Where can I get your free customer persona generator? A: Check out the show notes for the link! 🔥 Connect with Sean Osborn at Thinking Big Coaching 🌍 Website 📷 Instagram 📘 Facebook 🎙 Loved this episode? Leave a review on iTunes! It helps more people find the podcast and learn how to think BIG.
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    24 m
  • Do the Thing and You Shall Have the Power: Unlocking the Magic of Starting

    Do the Thing and You Shall Have the Power: Unlocking the Magic of Starting
    Feb 10 2025
    This Episode Is Sponsored By The Inner Circle Mastermind In this high-energy episode of The Thinking Big Podcast, your host Sean Osborn breaks down the game-changing principle that action ignites clarity. Drawing from Ralph Waldo Emerson’s timeless quote, “Do the thing and you shall have the power,” Sean shows you how the real roadmap to transformation only reveals itself once you take that first bold step. Whether it’s launching a new business, pursuing a dream relationship, or leveling up your health, this episode will fire you up to pivot, adapt, and discover what you’re truly meant to do. What You’ll Learn in This Episode Why Over-Planning Can Paralyze You: How endless preparation and brainstorming often keeps you stuck in place.Recognizing the moment to stop planning and start doing. The Power of Pivots and Adaptation: Why your original plan likely won’t match reality—and why that’s a good thing.Practical tips on embracing shifts and letting new possibilities unfold organically. Real-World Proof: Sean’s Fitness Journey How a single step into cycling led him into running, triathlons, and eventually the Ironman.The power of discovering hidden passions through hands-on experience. Business and Personal Life Crossover How the “start to see the path” mindset applies to everything from career changes to relationships.Why a plan that once lit you up might now be pointing to a totally different direction—and how to know when it’s time to move on. The Ultimate Takeaway You gain clarity, confidence, and real momentum only by moving forward.How to manage expectations and keep going when the detours inevitably show up. Key Quotes to Fire You Up “Do the thing and you shall have the power.” – Ralph Waldo Emerson“You can plan until the cows come home, but you’ll never see the real blueprint until you start.” – Sean Osborne“Sometimes the plan you thought was perfect becomes the stepping stone to something bigger and better.” – Sean Osborne Energy Shots (Quick Takeaways) Action = Real Data: Nothing beats the feedback you get from jumping in and trying.Embrace the Reveal: Let go of rigidity; stay flexible to new directions and opportunities.One Spark Can Lead to an Inferno: A single step in fitness or business can ignite a fire you never saw coming.Stay Open, Stay Curious: Allow life’s nudges and two-by-four moments to guide you. Your Next Step Start the “Thing” You’ve Been Avoiding: Whether it’s a small daily habit or a major life leap—commit to just one action today.Ask Yourself: “Where am I clinging to an old plan that no longer serves me?” Journal or reflect on what needs rethinking right now.Share & Inspire: Know someone stuck in planning mode? Send them this episode and give them a boost to just start. Resources & Links Connect with Sean Osborne: Website: ThinkingBigCoaching.com Instagram: https://www.instagram.com/thinkingbigcoaching/ Facebook: https://www.facebook.com/sean.osborn1Threads: https://www.threads.net/@thinkingbigcoachingYouTube: https://www.youtube.com/@seanosborn1038 Recommended Reading: Self-Reliance by Ralph Waldo Emerson (for that extra dose of “do the thing” inspiration). Share the Momentum If this episode lit a fire under you, spread the word! Tag @SeanOsborneMentor on social media, and let’s inspire more people to stop overthinking and start taking action. Your posts, shares, and ratings help keep this mission going strong. Rate & Review If you loved today’s show, leave a 5-star review on your favorite podcast platform. It fuels the show’s growth and helps more high-achievers discover the Thinking Big mindset. Remember: You won’t really know if your dream is everything you hoped (or more!) until you’re in the thick of it. Start now, adapt along the way, and watch how quickly the path reveals itself. Let’s keep thinking bigger, taking bold steps, and creating the life we can’t stop smiling about. Thank you for tuning in, and keep taking action—because that’s where the magic truly happens!
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    15 m
  • The Computer Mindset: Program Your Life for Unstoppable Success

    The Computer Mindset: Program Your Life for Unstoppable Success
    Feb 3 2025

    This episode is sponsored by:

    What if I told you that your mind is nothing more than a high-powered, fully programmable supercomputer? And better yet—you’re the programmer! 🚀

    In this episode of the Thinking Big Podcast, host Sean takes you deep into The You:OS (Your Ultimate Operating System)—a methodical way to rewrite the subconscious programming that’s been limiting you since you were young. If you’ve ever felt stuck, unmotivated, or like you’re running outdated software, this episode will show you how to wipe the slate clean and upgrade to the most optimized, high-performance version of YOU. 💥

    🔑 What You’ll Learn Today:

    ✅ The hidden strings controlling your thoughts and how to cut them
    ✅ How to identify and delete the "viruses" (limiting beliefs) slowing you down
    ✅ The psychological illusion of free will—and how to finally take control
    ✅ Why Version 1.5 of YOU is going to be messy—and why that’s a good thing
    ✅ The step-by-step process to coding your mindset for success, wealth, and fulfillment
    ✅ How elite-level performers constantly upgrade their mental software in real time

    🚨 Warning: This episode might make you uncomfortable—because we’re diving into the dark truth about how our minds have been programmed by society, family, and experiences we never consciously chose. But once you see the strings, you NEVER see the world the same again.

    💡 The Most Powerful Takeaway?
    The moment you accept that your thoughts, habits, and beliefs are nothing more than installed programs, you IMMEDIATELY gain the ability to rewrite them at will. You don’t have to stay stuck. You don’t have to live in an outdated system. You can become anything.

    Why You Should Tune In
    • Boost Your Resilience: Learn the skill of reprogramming outdated beliefs and behaviors.
    • Accelerate Growth: Simple, actionable tips to fast-track your evolution from version 1.5 to 10.0.
    • Transform Your Habits: Real-world tactics for time management, financial goals, and health routines.
    • Find True Harmony: Discover how to thrive in every area of life—simultaneously.
    Episode Quotes
    • “You are the hardware, you are the software, and you are the programmer.”
    • “Harmony plus unstoppable evolution equals an extraordinary life.”
    • “Treat every obstacle like a glitch—debug it, rewrite the code, and watch how your life upgrades exponentially.”
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    24 m