In this episode, Augie Johnston and Grant Ball discuss the differences between trending and evergreen videos on YouTube, exploring their respective impacts on channel growth and audience engagement. They emphasize the importance of understanding these video types to create a balanced content strategy that leverages both immediate trends and long-lasting evergreen content. The conversation also covers practical strategies for new channels, the pros and cons of each video type, and the significance of experimenting with different content approaches to find what resonates with the audience.

Takeaways

• Trending videos capitalize on current events.
• Evergreen videos provide long-term value.
• Shallow attention from trends can hurt engagement.
• A mix of trending and evergreen content is essential.
• Evergreen videos can generate consistent views over time.
• The YouTube algorithm recognizes trends and promotes them.
• Creating trending content can lead to rapid subscriber growth.
• Balance is key: 80% evergreen, 20% trending.
• Experimenting with both types can yield insights.
• Understanding your niche helps in identifying trends.

In this episode, Augie Johnston and Grant Ball discuss the importance of quantity in content creation, particularly in the context of social media and YouTube. They explore the balance between quality and quantity, the role of social media algorithms, and innovative strategies for content ideation. The conversation also touches on the rise of content clippers and the implications of incentive-based payment structures for creators. Ultimately, they emphasize the need for creators to adapt their strategies to stay competitive in an ever-evolving digital landscape.

Takeaways

• Alex Hormozi publishes 300 pieces of content weekly.
• Most creators struggle with frequency due to a focus on quality.
• The shotgun approach can lead to viral content.
• Early on, quantity is more important than quality.
• Repurposing content can maximize reach across platforms.
• Twitter can serve as a testing ground for content ideas.
• Incentive-based payment for clippers can drive engagement.
• Quality is crucial for long-form videos on YouTube.
• Short-form content can be produced quickly and efficiently.
• Finding a unique voice can enhance content appeal.

In this conversation, Augie Johnston and Grant discuss the emotional challenges creators face when their videos don't receive the expected views. They explore the relationship between effort and video quality, emphasizing that more effort doesn't always lead to better content. The duo also delves into the motivations behind content creation, whether it be fame, impact, or financial gain, and the importance of authenticity in presentation. They provide insights on when to pivot content strategies and the significance of focusing on the creative process rather than just view counts. Ultimately, they define success in terms of enjoyment and fulfillment rather than mere numbers.

Takeaways

• If you're still crying over views, then maybe you're just not built for this.
• Sometimes the videos that you put the most effort into actually end up getting the least amount of views.
• Effort doesn't necessarily equal better.
• The audience decides if it's a better video.
• If your views aren't where you want them to be, focus on the process.
• Success is being able to make a reasonably comfortable living.
• You can't lose if you don't quit.
• Fame is the biggest shallow desire for creators.
• Impact is the greatest predictor of future success.
• You should constantly be trying to test different formats.

In this episode, Augie Johnston and Grant discuss their personal experiences with taking breaks from YouTube and the strategies they are implementing to make successful comebacks. They delve into the reasons behind burnout, the importance of having a plan for returning, and the significance of creating engaging content that resonates with their audience. The conversation also touches on the impact of the YouTube algorithm on creators who take long breaks and offers insights on how to re-engage an audience after a hiatus. Ultimately, they emphasize the importance of mindset and finding one's 'why' in the creative process.

Takeaways

• Making a comeback requires a solid plan and strategy.
• Burnout is a common reason creators stop uploading.
• Freshness and a new perspective are crucial for a successful return.
• Engaging content is key to re-attracting viewers.
• The YouTube algorithm favors consistent uploads and engagement.
• Creators should focus on what they truly enjoy to avoid burnout.
• Re-engaging an audience involves understanding their current interests.
• It's important to acknowledge the break without making it the centerpiece of the content.
• Trusting oneself and cultivating a positive mindset is essential for creativity.
• Finding your 'why' can motivate and guide content creation.

In this episode, Augie Johnston and Grant discuss the strategy of uploading daily for 30 days as a way to boost YouTube subscriber counts and improve content creation skills. They explore different content styles suitable for daily uploads, the benefits of increased video production, and share success stories from creators like Jade Dharmovangsa and Ryan Trahan. The conversation also covers practical advice for creators considering this challenge, including the importance of consistency, finding one's voice, and the potential risks of burnout and quality loss.

Takeaways

• Uploading daily can significantly improve your video-making skills.
• Vlogging and low-edit videos are ideal for daily uploads.
• Consistency can lead to viral videos and increased visibility.
• Testing different content types can help find what resonates with your audience.
• Daily uploads can help creators find their voice and style.
• A viral video can serve as a promotional tool for your channel.
• Setting up a system can streamline the daily upload process.
• Burnout is a real risk when committing to daily uploads.
• Smaller challenges can be a good starting point for new creators.
• Success can be measured in growth, learning, and consistency.

In this conversation, Augie Johnston and Grant discuss the importance of consistent upload schedules on YouTube, exploring the pressures creators face, the benefits of regular uploads, and the impact of deadlines on creativity and burnout. They delve into algorithm insights, the significance of timing, and the balance between productivity and mental health in content creation. The discussion culminates in practical advice for creators on managing their upload schedules and maintaining a healthy relationship with their work.

Takeaways

• Sticking to a consistent upload schedule can help with accountability.
• Creators feel pressured to maintain a schedule to avoid being forgotten by their audience.
• Deadlines can lead to burnout if they are too strict or frequent.
• It's important to check in with yourself about your creative process and mental health.
• Regular uploads can help form habits with your audience.
• The algorithm may not punish you for missing a deadline, but it can affect views.
• Finding a balance between productivity and creativity is crucial for long-term success.
• Mindful deadlines can lead to better content and less burnout.
• It's okay to take breaks and recharge to maintain creativity.
• Once a week is a good goal for most creators, but it should be realistic.

In this episode of the Video Creator Show, Augie Johnston and Grant Ball explore the nature of creativity, debunking the myth that it is an innate trait. They discuss how creativity can be cultivated through various strategies and habits, emphasizing the importance of inspiration and originality in content creation. The conversation also addresses common creative blocks faced by creators and offers practical advice on overcoming them. The hosts highlight the significance of daily habits and self-care in fostering creativity, encouraging listeners to live fully and draw from their experiences.

Takeaways

• Creativity can be developed, not just born with.
• Cultivating creativity involves trying new things and breaking patterns.
• True originality is rare; most ideas are remixes of existing concepts.
• YouTube creators often draw inspiration from each other, leading to similar content.
• Overcoming creative blocks may require a willingness to change your approach.
• Daily habits, like journaling and reflecting on dreams, can enhance creativity.
• Taking breaks can help alleviate creative burnout.
• Living a full life provides the experiences needed for creative content.
• Systematizing ideas can help in developing creativity over time.
• Self-care is essential for maintaining a creative mindset.

In this episode, Augie Johnston and Grant discuss the psychology behind creating viral YouTube videos. They explore the importance of hooks, engaging content, and the payoff at the end of a video. The conversation emphasizes the role of curiosity, social proof, and emotional connection in keeping viewers engaged and encouraging them to share content. The hosts also highlight the significance of storytelling in video creation, suggesting that creators focus on crafting compelling narratives rather than solely studying psychology.

Takeaways

• The psychology of the creator plays a crucial role in virality.
• Keeping viewers' attention is more important than just grabbing it.
• Effective hooks can be verbal or visual, and should create curiosity.
• Micro hooks can be used throughout the video to maintain engagement.
• The body of the video should deliver the core content and value.
• Payoffs at the end of videos should feel significant and rewarding.
• Curiosity drives viewers to click and continue watching.
• Social proof enhances trust and shareability of content.
• Emotional storytelling fosters a connection with the audience.
• Creators should focus on storytelling rather than just psychology.