In this episode, Augie Johnston and Grant Ball discuss the differences between trending and evergreen videos on YouTube, exploring their respective impacts on channel growth and audience engagement. They emphasize the importance of understanding these video types to create a balanced content strategy that leverages both immediate trends and long-lasting evergreen content. The conversation also covers practical strategies for new channels, the pros and cons of each video type, and the significance of experimenting with different content approaches to find what resonates with the audience.

Takeaways

• Trending videos capitalize on current events.
• Evergreen videos provide long-term value.
• Shallow attention from trends can hurt engagement.
• A mix of trending and evergreen content is essential.
• Evergreen videos can generate consistent views over time.
• The YouTube algorithm recognizes trends and promotes them.
• Creating trending content can lead to rapid subscriber growth.
• Balance is key: 80% evergreen, 20% trending.
• Experimenting with both types can yield insights.
• Understanding your niche helps in identifying trends.

In this episode, Augie Johnston and Grant Ball discuss the importance of quantity in content creation, particularly in the context of social media and YouTube. They explore the balance between quality and quantity, the role of social media algorithms, and innovative strategies for content ideation. The conversation also touches on the rise of content clippers and the implications of incentive-based payment structures for creators. Ultimately, they emphasize the need for creators to adapt their strategies to stay competitive in an ever-evolving digital landscape.

Takeaways

• Alex Hormozi publishes 300 pieces of content weekly.
• Most creators struggle with frequency due to a focus on quality.
• The shotgun approach can lead to viral content.
• Early on, quantity is more important than quality.
• Repurposing content can maximize reach across platforms.
• Twitter can serve as a testing ground for content ideas.
• Incentive-based payment for clippers can drive engagement.
• Quality is crucial for long-form videos on YouTube.
• Short-form content can be produced quickly and efficiently.
• Finding a unique voice can enhance content appeal.

In this conversation, Augie Johnston and Grant discuss the emotional challenges creators face when their videos don't receive the expected views. They explore the relationship between effort and video quality, emphasizing that more effort doesn't always lead to better content. The duo also delves into the motivations behind content creation, whether it be fame, impact, or financial gain, and the importance of authenticity in presentation. They provide insights on when to pivot content strategies and the significance of focusing on the creative process rather than just view counts. Ultimately, they define success in terms of enjoyment and fulfillment rather than mere numbers.

Takeaways

• If you're still crying over views, then maybe you're just not built for this.
• Sometimes the videos that you put the most effort into actually end up getting the least amount of views.
• Effort doesn't necessarily equal better.
• The audience decides if it's a better video.
• If your views aren't where you want them to be, focus on the process.
• Success is being able to make a reasonably comfortable living.
• You can't lose if you don't quit.
• Fame is the biggest shallow desire for creators.
• Impact is the greatest predictor of future success.
• You should constantly be trying to test different formats.