Welcome to The Unselling Podcast, where we torch outdated sales tactics and light the way to profitable growth! I’m thrilled to sit down with Dave Templeman, a recruiting rockstar who’s redefined how to attract top talent and clients in a cutthroat industry. We dive into his journey from selling greeting cards to building authentic, purpose-driven connections in B2B. Dave shares how to ditch cold calls, leverage AI, and make every interaction meaningful. If you’re ready to transform your approach to sales, recruiting, or leadership, this episode’s for you! Hit subscribe, like, and share to join the unselling movement!

Guest Introduction: Folks, meet Dave Templeman, a recruiting legend who’s cracked the code on standing out in a sea of sameness! From selling pianos to becoming a top-tier tech recruiter, Dave’s all about helping people find their fit with authenticity and purpose. His “Job Guy” brand and knack for building trust make him the perfect guest to unpack demand creation in B2B. Buckle up for some game-changing insights!

Key Takeaways: Forget cold calls and quotas—authentic, helpful connections are the key to winning in B2B! Purpose isn’t fluff; it’s your true north that clarifies every decision and drives customer value. AI’s a game-changer for ideas and messaging, but human authenticity seals the deal. Stand out by knowing your superpowers and aligning them with what clients or candidates need. Marketing’s not a department—everybody’s gotta promote your purpose to create demand. If someone’s not on board with your purpose, they’re not on your boat—clarity cuts through the noise.

Chapter Markers: 00:00:00 Opening Remarks on Purpose and Onboarding 00:00:19 Welcome to the Unselling Podcast and Guest Introduction 00:01:55 Dave's Sales Origin Story 00:03:10 Traditional Sales Methods and Measurements 00:06:35 Questioning Conventional Sales Approaches 00:07:19 Shift to Helpful Recruiting Mindset 00:09:19 Defining Helping in B2B Sales 00:10:40 Identifying Standout Candidates 00:12:25 Resumes vs LinkedIn for Personal Branding 00:13:23 Using AI for Storytelling and Ideas 00:15:38 AI's Future Impact on Jobs 00:17:03 Exploring Corporate Purpose 00:20:23 Purpose Leading to New Business Ventures 00:21:04 Fulfilling Purpose Over Mere Growth 00:23:01 Communicating Purpose to Customers 00:25:42 Marketing as the New Selling 00:27:16 Operationalizing Purpose and Behaviors 00:29:21 Socializing Purpose and Team Alignment 00:31:05 Purpose Influencing Value Proposition 00:32:54 Closing Thoughts and Helping Focus

Keywords: Sean Stormes, Dave Templeman, The Unselling Podcast, demand creation, B2B sales, recruiting strategies, purpose-driven business, authentic marketing, AI in sales, corporate purpose, customer value proposition, sales transformation, leadership clarity, talent acquisition, meaningful experiences

Welcome to The Unselling Podcast, where we torch outdated sales tactics and light the way to profitable growth! I’m thrilled to sit down with Dave Templeman, a recruiting rockstar who’s redefined how to attract top talent and clients in a cutthroat industry. We dive into his journey from selling greeting cards to building authentic, purpose-driven connections in B2B. Dave shares how to ditch cold calls, leverage AI, and make every interaction meaningful. If you’re ready to transform your approach to sales, recruiting, or leadership, this episode’s for you! Hit subscribe, like, and share to join the unselling movement!

Guest Introduction: Folks, meet Dave Templeman, a recruiting legend who’s cracked the code on standing out in a sea of sameness! From selling pianos to becoming a top-tier tech recruiter, Dave’s all about helping people find their fit with authenticity and purpose. His “Job Guy” brand and knack for building trust make him the perfect guest to unpack demand creation in B2B. Buckle up for some game-changing insights!

Key Takeaways: Forget cold calls and quotas—authentic, helpful connections are the key to winning in B2B! Purpose isn’t fluff; it’s your true north that clarifies every decision and drives customer value. AI’s a game-changer for ideas and messaging, but human authenticity seals the deal. Stand out by knowing your superpowers and aligning them with what clients or candidates need. Marketing’s not a department—everybody’s gotta promote your purpose to create demand. If someone’s not on board with your purpose, they’re not on your boat—clarity cuts through the noise.

Chapter Markers: 00:00:00 Opening Remarks on Purpose and Onboarding 00:00:19 Welcome to the Unselling Podcast and Guest Introduction 00:01:55 Dave's Sales Origin Story 00:03:10 Traditional Sales Methods and Measurements 00:06:35 Questioning Conventional Sales Approaches 00:07:19 Shift to Helpful Recruiting Mindset 00:09:19 Defining Helping in B2B Sales 00:10:40 Identifying Standout Candidates 00:12:25 Resumes vs LinkedIn for Personal Branding 00:13:23 Using AI for Storytelling and Ideas 00:15:38 AI's Future Impact on Jobs 00:17:03 Exploring Corporate Purpose 00:20:23 Purpose Leading to New Business Ventures 00:21:04 Fulfilling Purpose Over Mere Growth 00:23:01 Communicating Purpose to Customers 00:25:42 Marketing as the New Selling 00:27:16 Operationalizing Purpose and Behaviors 00:29:21 Socializing Purpose and Team Alignment 00:31:05 Purpose Influencing Value Proposition 00:32:54 Closing Thoughts and Helping Focus

Keywords: Sean Stormes, Dave Templeman, The Unselling Podcast, demand creation, B2B sales, recruiting strategies, purpose-driven business, authentic marketing, AI in sales, corporate purpose, customer value proposition, sales transformation, leadership clarity, talent acquisition, meaningful experiences

Welcome to The Unselling Podcast, where we ditch outdated sales tactics and ignite profitable growth! In this episode, I sit down with Justin Lindholm, founder of Fish Tape and demand creation ninja, to unpack game-changing strategies for B2B success. We dive into identifying market gaps, interrogating processes (not people!), and driving out fear to empower your team. Justin shares actionable insights on turning salespeople into detectives and leveraging purpose as a force multiplier. If you’re a business owner or CEO ready to transform your growth strategy, this episode is your playbook! Subscribe, like, and share to join the unselling revolution!

Guest Introduction: Folks, meet Justin Lindholm, the mastermind behind Fish Tape and a true demand creation ninja! As the founder of a burst leadership training company, Justin’s spent years helping organizations bridge leadership gaps and drive growth. His obsession with process improvement and fearless accountability makes him the perfect guest to help us decode how to make your business a category of one. Get ready for some serious wisdom!

Key Takeaways: Every company is perfectly designed for its current results—scary, right? Own it and redesign for growth! Stop blaming people; interrogate the process to uncover waste and rework that’s killing your profits. Turn your salespeople into detectives—curious, fearless sleuths who uncover market gaps and opportunities. Purpose is your true north; align your team around it to create compounding, exponential growth. Misaligned incentives breed broken behaviors—pay your team to find markets, not just close deals. Leadership accountability is non-negotiable; fearless leaders drive out fear and empower teams to win.

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Keywords: Sean Stormes, Justin Lindholm, The Unselling Podcast, demand creation, profitable growth, B2B growth strategies, leadership accountability, process improvement, W. Edwards Deming, sales transformation, purpose-driven business, market gaps, fearless leadership, business growth, incentives alignment