Unleashing Demand Creation Secrets (VIDEO)
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Unleashing Demand Creation Secrets (VIDEO)
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Welcome to The Unselling Podcast, where we ditch outdated sales tactics and ignite profitable growth! In this episode, I sit down with Justin Lindholm, founder of Fish Tape and demand creation ninja, to unpack game-changing strategies for B2B success. We dive into identifying market gaps, interrogating processes (not people!), and driving out fear to empower your team. Justin shares actionable insights on turning salespeople into detectives and leveraging purpose as a force multiplier. If you’re a business owner or CEO ready to transform your growth strategy, this episode is your playbook! Subscribe, like, and share to join the unselling revolution!
Guest Introduction: Folks, meet Justin Lindholm, the mastermind behind Fish Tape and a true demand creation ninja! As the founder of a burst leadership training company, Justin’s spent years helping organizations bridge leadership gaps and drive growth. His obsession with process improvement and fearless accountability makes him the perfect guest to help us decode how to make your business a category of one. Get ready for some serious wisdom!
Key Takeaways: Every company is perfectly designed for its current results—scary, right? Own it and redesign for growth! Stop blaming people; interrogate the process to uncover waste and rework that’s killing your profits. Turn your salespeople into detectives—curious, fearless sleuths who uncover market gaps and opportunities. Purpose is your true north; align your team around it to create compounding, exponential growth. Misaligned incentives breed broken behaviors—pay your team to find markets, not just close deals. Leadership accountability is non-negotiable; fearless leaders drive out fear and empower teams to win.
Chapter Markers:
00:00:00 Opening Remarks and Excuses in Business 00:00:26 Welcome to the Unselling Podcast and Guest Introduction 00:01:19 Overview of Fish Tape Leadership Training 00:02:21 Company Design and Achieving Results 00:03:21 Leadership Accountability and Process Interrogation 00:04:57 Introduction to W. Edwards Deming and Systems Thinking 00:07:42 Driving Out Fear and Employee Engagement 00:12:10 Waste, Rework, and Historical Lessons from Japan 00:20:04 Compounding Effects and Corporate Purpose 00:25:13 B2C vs B2B Innovation and Sales as Detectives 00:32:06 Incentives, Learning from Losses, and Closing ThoughtsKeywords: Sean Stormes, Justin Lindholm, The Unselling Podcast, demand creation, profitable growth, B2B growth strategies, leadership accountability, process improvement, W. Edwards Deming, sales transformation, purpose-driven business, market gaps, fearless leadership, business growth, incentives alignment