Scaling to $50M+ in revenue wasn’t luck—it was culture, execution, and hiring the right people. In this episode of The Supra Human Show, John and Nineveh Madsen sit down with Ben Olliver and Dr. Taylor Waters to reveal how they built one of the most elite fitness coaching teams in the world—from just 3 employees to over 90.

They unpack what actually makes someone a winner (hint: it’s not potential), why they hire for attitude over résumé, and how culture is protected—not just built. You’ll learn how they identify A-players fast, manage ambition across roles, and lead with both vision and structure—without losing their edge or their people.

Whether you're a founder scaling fast, a leader hiring your first team, or just someone obsessed with peak performance, this episode will change how you think about business, culture, and what it really takes to win.

Chapters(0:00) Introduction(2:10) Defining A Winner(6:43) Hiring for Attitude(13:00) Lessons from Scaling to $50M(17:10) Evolving Team Structure and Leadership Demands(23:30) Behind-the-Scenes Leadership(31:30) Culture Fit, Trauma, and Curiosity(41:30) Autonomy, Boundaries & Trust(50:30) Vision & Why Supra Human Won’t Stop Growing

To learn more about Supra Human programs: ⁠www.suprahuman.com⁠

Follow us on Instagram: www.instagram.com/suprahumanofficial

Interested in joining the team? We are always looking for high performers to join our mission to achieve elite level performance in fitness, nutrition and mindset. View our current career opportunities: www.suprahuman.com/careers

Results may vary depending on your condition, starting weight, and commitment to the program.

From tracking myths to training injuries, we break down the biggest questions holding lifters back. This episode of The Supra Human Show delivers straight forward answers for everyone serious about results. Dr. Taylor Waters and Ben Olliver tackle the most common roadblocks in training, from ineffective glute routines and unrealistic fat-loss goals to misunderstood injuries and calorie tracking myths.

You’ll learn how to train smarter with progressive compound movements, manage setbacks without quitting, align your plan with real-life motivation, and stop relying on wearables that lie about your output. Whether you’re chasing strength, aesthetics, or just want to stop running in circles, this Q&A cuts through the noise with practical strategies that work.

Chapters:

(0:00) Introduction

(01:22) How to Build Your Glutes

(09:13) Skinny Fat Strategy: Cut or Bulk First?

(16:35) Training Through Injury: Fixing Lower Back Pain

(32:34) Can Women Stay Lean Year-Round? The Real Answer

(42:06) Fitness Tracker Falsities: Track Progress the Right Way

To learn more about Supra Human programs: ⁠https://www.suprahuman.com⁠

Follow us on Instagram: https://www.instagram.com/suprahumanofficial

Interested in joining the team? We are always looking for high performers to join our mission to achieve elite level performance in fitness, nutrition and mindset. View our current career opportunities: https://www.suprahuman.com/careers

Results may vary depending on your condition, starting weight, and commitment to the program.

Why do some people stay consistent for years, while others burn out in weeks? It’s not willpower. It’s not hype. And it’s definitely not discipline in the way you think.

In this episode of The Supra Human Show, Ryan Stevens, Dr. Taylor Waters, and Ben Olliver dismantle the myths of motivation. Together they show how true consistency comes from designing your environment, aligning your identity, and understanding the hidden motives that actually drive action. You’ll learn the concept of the “motivation threshold,” the difference between intrinsic and extrinsic drivers, and why discipline is just motivation in disguise.

This episode is built for anyone committed to long-term transformation. Whether you're chasing fat loss, peak performance, or simply trying to stop quitting on yourself, this episode gives you the tools to win for the long haul. Drop a comment, and subscribe for more episodes that help you engineer the mindset and systems of high performers.

Chapters

(0:00) Introduction

(4:18) What Motivation Really Is

(10:01) Intrinsic vs. Extrinsic Motivation

(14:55) Using Pain as a Superpower

(19:48) Discipline Is Just Identity-Driven Motivation

(25:36) Why External Triggers Work Short-Term

(30:27) Building a Fit Identity Through Accountability

(36:11) The Role of Environment in Behavior Change

To learn more about Supra Human programs: ⁠www.suprahuman.com⁠ Follow us on Instagram: www.instagram.com/suprahumanofficialInterested in joining the team? We are always looking for high performers to join our mission to achieve elite level performance in fitness, nutrition and mindset. View our current career opportunities: www.suprahuman.com/careersResults may vary depending on your condition, starting weight, and commitment to the program.

Busy professionals struggling to stay consistent with fat loss, strength training, or daily movement will get the blueprint in this episode. From minimal effective dose workouts to simple, high-adherence nutrition, Ben Oliver and Dr. Taylor Waters unpack what actually works when time is limited and excuses run high. You'll learn how to make real progress with just two full-body workouts per week, reduce decision fatigue with frictionless meal plans, and increase daily movement through NEAT strategies and habit alignment.Joining them is Supra Human coach Kidane Jones, a former NFL athlete and elite performance trainer who helps high-level clients create lasting transformation. After his time with the Kansas City Chiefs, Kidane built a reputation for no-fluff execution, clear systems, and relentless accountability. His coaching combines discipline, clarity, and efficiency so high performers can hit goals without wasting time. This is how real results are made when time and energy are scarce.Chapters(00:00) Introduction(01:04) Meet Kidane Jones: From NFL to Supra Human(02:30) Fat Loss Without the Overwhelm(04:45) High ROI Workouts: Two Days a Week(07:50) The Truth Behind “I Don’t Have Time”(10:25) Simplifying Nutrition for Busy Lives(13:30) Full-Body Supersets That Drive Results(17:15) NEAT in Action: Desk Treadmills and Walk Calls(20:40) Habit Stacking with Family and Routine(24:55) Final Thoughts and Execution PlanTo learn more about Supra Human programs: ⁠www.suprahuman.com⁠ Follow us on Instagram: www.instagram.com/suprahumanofficial

Keep up with Kidane:

https://www.instagram.com/_kidane__Interested in joining the team? We are always looking for high performers to join our mission to achieve elite level performance in fitness, nutrition and mindset.

View our current career opportunities: www.suprahuman.com/careersResults may vary depending on your condition, starting weight, and commitment to the program.

In this high-impact episode of the Supra Human Show, Ben Oliver, Ryan Stevens, and Dr. Taylor Waters cut straight to the truth on common fitness and nutrition myths. They unpack when to prioritize compound or isolation exercises, why many people overestimate how little they eat, and how calorie tracking can make or break your results. If you're serious about performance, this is essential viewing.

The coaches also explore why women often see slower fat loss, how hormones affect metabolic output, and what overtraining actually looks like in the real world. You'll walk away with smarter strategies to build muscle, burn fat, and train with clarity.

Chapters

(00:00) Introduction

(01:33) Compound vs Isolation: Which Should Come First?

(04:03) Lower Body Isolation Before Compounds: When It Makes Sense

(11:08) Eating More to Lose Fat: Fitness Myth or Fact?

(13:02) Fatigue, Water Retention and Carb Cycling Explained

(14:22) Calorie Intake vs Food Volume: What Really Matters

(24:13) Hormonal Factors like Thyroid and Menopause

(25:40) Why Men Burn Fat Faster Than Women

(29:30) NEAT and Activity Differences Between Sexes

(32:58) Signs of Overtraining You Shouldn't Ignore

(35:20) Overtraining in Weightlifting: Real or Hype

To learn more about Supra Human programs: ⁠www.suprahuman.com⁠

Follow us on Instagram: www.instagram.com/suprahumanofficial

Interested in joining the team? We are always looking for high performers to join our mission to achieve elite level performance in fitness, nutrition and mindset. View our current career opportunities: www.suprahuman.com/careers

Results may vary depending on your condition, starting weight, and commitment to the program.

The fitness world on social media is a mess—coaches with no credentials, influencers pushing garbage products, and a wave of edited bodies setting impossible standards.

In this episode of The Supra Human Show, Ben Oliver and Dr. Taylor Waters call out the BS, break down what makes content harmful vs. helpful, and share the mindset shift needed to actually succeed in your health journey.

Whether you're a coach, a lifter, or someone just trying to sift through the chaos online, this is the episode you didn’t know you needed.

Chapters:

(00:00) Introduction

(04:27) The Ugly: Pushing Products & Photoshop

(17:48) The Bad: Coaches Debunking Nonsense for Clients

(33:47) Why Extreme Advice Goes Viral

(41:25) The Good: Finding Real Coaches & Free Info

(52:22) How to Vet Fitness Advice Online

(55:37) Is It All Worth It?

To learn more about Supra Human programs: ⁠www.suprahuman.com⁠

Follow us on Instagram: www.instagram.com/suprahumanofficial

Interested in joining the team? We are always looking for high performers to join our mission to achieve elite level performance in fitness, nutrition and mindset. View our current career opportunities: www.suprahuman.com/careers

Results may vary depending on your condition, starting weight, and commitment to the program.

In this episode of the Supra Human Show, we unpack extreme bodybuilding mistakes, unsustainable nutrition habits, and outdated supplement myths.

Hosts Ben Oliver and Dr. Taylor Waters sit down with elite hybrid coach Paul “Sully” Sullivan to share raw, hilarious, and brutally honest confessions from their early years in bodybuilding. From cutting to absurd lows, abusing supplements, and chasing shredded physiques at any cost, they reveal how their approach evolved into something smarter, more intuitive, and actually sustainable.

Chapters

(00:00) Introduction

(08:00) Mental Challenges and Extreme Contest Prep Stories

(14:50) Misconceptions About Calories Timing and Supplements

(28:30) The Stress and Realities of Making Weight

(31:00) Extreme Contest Prep Habits and Personal Sacrifices

(36:30) Why Bodybuilding Extremes Inform General Fitness Coaching

(37:30) Confessions on Current Training and Nutrition Habits

(42:00) Reflecting on Coaching Early Mistakes and Growth

(43:45) Closing Remarks

To learn more about Supra Human programs: ⁠www.suprahuman.com⁠

Follow us on Instagram: www.instagram.com/suprahumanofficial

Interested in joining the team? We are always looking for high performers to join our mission to achieve elite level performance in fitness, nutrition and mindset. View our current career opportunities: www.suprahuman.com/careers

Results may vary depending on your condition, starting weight, and commitment to the program.

In this episode of The Supra Human Show, Ben Oliver, Ryan Stevens, and Dr. Taylor Waters discuss what actually keeps you strong, mobile, and functional well into your 60s and beyond. No trends, no biohacks, just real science, client results, and brutally honest truths about what it takes to stay elite. You’ll hear stories of clients who dodged surgeries, dropped over 100 pounds, and built muscle decades after most people give up. Why? Because they trained with purpose, not excuses.

This isn’t just about living longer. It’s about living better, stronger, and having the energy most people lose by 40. If you’re done settling for average health, average routines, and average results, watch this. Like, comment, and subscribe for more unapologetic performance strategies from the coaches who actually live it.

Chapters

(00:00) - Introduction

(01:04) - Functional Fitness Over Time

(05:18) - Injury Prevention and Movement Tradeoffs with Age

(07:12) - Why Active Lifestyles Drive Long-Term Health

(09:22) - The Role of Resistance Training in Aging

(13:33) - Supplements vs Real Exercise

(16:01) - Getting Fit at Any Age It’s Never Too Late

(20:04) - Client Stories That Redefined Their Health at 60

(28:21) - Hidden Health Risks and What Metrics to Track

(34:48) - Habits That Add Years to Your Life

To learn more about Supra Human programs: ⁠www.suprahuman.com⁠

Follow us on Instagram: www.instagram.com/suprahumanofficial

Interested in joining the team? We are always looking for high performers to join our mission to achieve elite level performance in fitness, nutrition and mindset. View our current career opportunities: www.suprahuman.com/careers

Results may vary depending on your condition, starting weight, and commitment to the program.