Scaling to $50M+ in revenue wasn’t luck—it was culture, execution, and hiring the right people. In this episode of The Supra Human Show, John and Nineveh Madsen sit down with Ben Olliver and Dr. Taylor Waters to reveal how they built one of the most elite fitness coaching teams in the world—from just 3 employees to over 90.

They unpack what actually makes someone a winner (hint: it’s not potential), why they hire for attitude over résumé, and how culture is protected—not just built. You’ll learn how they identify A-players fast, manage ambition across roles, and lead with both vision and structure—without losing their edge or their people.

Whether you're a founder scaling fast, a leader hiring your first team, or just someone obsessed with peak performance, this episode will change how you think about business, culture, and what it really takes to win.

Chapters(0:00) Introduction(2:10) Defining A Winner(6:43) Hiring for Attitude(13:00) Lessons from Scaling to $50M(17:10) Evolving Team Structure and Leadership Demands(23:30) Behind-the-Scenes Leadership(31:30) Culture Fit, Trauma, and Curiosity(41:30) Autonomy, Boundaries & Trust(50:30) Vision & Why Supra Human Won’t Stop Growing

To learn more about Supra Human programs: ⁠www.suprahuman.com⁠

Follow us on Instagram: www.instagram.com/suprahumanofficial

Interested in joining the team? We are always looking for high performers to join our mission to achieve elite level performance in fitness, nutrition and mindset. View our current career opportunities: www.suprahuman.com/careers

Results may vary depending on your condition, starting weight, and commitment to the program.

From tracking myths to training injuries, we break down the biggest questions holding lifters back. This episode of The Supra Human Show delivers straight forward answers for everyone serious about results. Dr. Taylor Waters and Ben Olliver tackle the most common roadblocks in training, from ineffective glute routines and unrealistic fat-loss goals to misunderstood injuries and calorie tracking myths.

You’ll learn how to train smarter with progressive compound movements, manage setbacks without quitting, align your plan with real-life motivation, and stop relying on wearables that lie about your output. Whether you’re chasing strength, aesthetics, or just want to stop running in circles, this Q&A cuts through the noise with practical strategies that work.

Chapters:

(0:00) Introduction

(01:22) How to Build Your Glutes

(09:13) Skinny Fat Strategy: Cut or Bulk First?

(16:35) Training Through Injury: Fixing Lower Back Pain

(32:34) Can Women Stay Lean Year-Round? The Real Answer

(42:06) Fitness Tracker Falsities: Track Progress the Right Way

To learn more about Supra Human programs: ⁠https://www.suprahuman.com⁠

Follow us on Instagram: https://www.instagram.com/suprahumanofficial

Interested in joining the team? We are always looking for high performers to join our mission to achieve elite level performance in fitness, nutrition and mindset. View our current career opportunities: https://www.suprahuman.com/careers

Results may vary depending on your condition, starting weight, and commitment to the program.

Why do some people stay consistent for years, while others burn out in weeks? It’s not willpower. It’s not hype. And it’s definitely not discipline in the way you think.

In this episode of The Supra Human Show, Ryan Stevens, Dr. Taylor Waters, and Ben Olliver dismantle the myths of motivation. Together they show how true consistency comes from designing your environment, aligning your identity, and understanding the hidden motives that actually drive action. You’ll learn the concept of the “motivation threshold,” the difference between intrinsic and extrinsic drivers, and why discipline is just motivation in disguise.

This episode is built for anyone committed to long-term transformation. Whether you're chasing fat loss, peak performance, or simply trying to stop quitting on yourself, this episode gives you the tools to win for the long haul. Drop a comment, and subscribe for more episodes that help you engineer the mindset and systems of high performers.

Chapters

(0:00) Introduction

(4:18) What Motivation Really Is

(10:01) Intrinsic vs. Extrinsic Motivation

(14:55) Using Pain as a Superpower

(19:48) Discipline Is Just Identity-Driven Motivation

(25:36) Why External Triggers Work Short-Term

(30:27) Building a Fit Identity Through Accountability

(36:11) The Role of Environment in Behavior Change

To learn more about Supra Human programs: ⁠www.suprahuman.com⁠ Follow us on Instagram: www.instagram.com/suprahumanofficialInterested in joining the team? We are always looking for high performers to join our mission to achieve elite level performance in fitness, nutrition and mindset. View our current career opportunities: www.suprahuman.com/careersResults may vary depending on your condition, starting weight, and commitment to the program.