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Hey there, fellow football lovers! This podcast is a bit different from my usual business and marketing episodes.

Listen up, because I'm about to share something absolutely incredible with you. We're talking about a story that'll give you goosebumps - a tale of triumph, heartbreak, and pure determination that changed Chelsea Football Club forever.

Picture this: It's 3PM on May 23rd, and I am sitting down with none other than former professional footballer Steve Wicks himself. You know, the guy who lived through one of the most dramatic periods in Chelsea's history. And boy, does he have a story to tell in his new book "Nothing but the Truth"!

Want to hear something crazy? Imagine being told that your club - yeah, the mighty Chelsea - could literally disappear in two years if you don't get promoted. That's exactly what happened when Chairman Brian Mears dropped that bombshell on a bunch of kids who suddenly found themselves not only in the Chelsea first team, but also carrying the future of the club on their shoulders.

But here's where it gets good...

These young guns, led by an 18-year-old Ray Wilkins (I mean, come on - 18 years old and captain!), didn't just survive - they THRIVED. They got promoted and knocked the mighty Liverpool (yes, the European champions!) out of the cup with a stunning 4-2 and 3-1 victory, and even showed Manchester United who's boss with a 1-0 win at Old Trafford!

This isn't just another football book, folks. It's a tribute to the legends we've lost - Ray Wilkins, Ian Britain, Peter Benetti - heroes who helped write one of the most incredible chapters in football and Chelsea's history.

If you've got blue running through your veins, or if you just love a proper football story about beating the odds, you absolutely NEED this book in your life.

If you want to know more from me and you want to benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries all over the world and the time that I've spent learning from the worlds leading masters in the world of sales and marketing, the next step for you is to book a one-to-one meeting with me and you can do so by going to resultsmastery.com thanks very much for listening.

Support the show

Thanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.

Website

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Welcome to How to Win at Anything, the podcast where we break down the proven strategies behind success in business, marketing, and sales using powerful lessons from sports and life.

I'm your host, and I'm passionate about one simple truth: winning isn't accidental. Whether you're closing a million-dollar deal, launching a startup, or competing for market share, success follows a predictable pattern.

In each episode, we'll explore our powerful five-step system that's transformed businesses and careers worldwide:

1. Decide what you want - Define exactly what winning looks like for you. What you want to achieve and establish clear deadlines that create urgency and focus

2. Produce a plan to win - Together, we'll develop actionable plans with specific KPIs to track progress and maintain accountability

3. Measure your results - Because plans mean nothing without kep performance indicators along the way

4. Change your approach if it is not working - Einstein said the definition of insanity is doing the same thing again and again and expecting a different result. I see business owners doing the same marketing over and over again or changing from one marketing stream to another without really producing the results that they could.

5. Model success - We'll study success patterns from top performers across industries, adapting their winning formulas to your unique situation

Whether you're a seasoned entrepreneur, a marketing professional, or just starting your business journey, this podcast delivers practical strategies you can implement immediately.

So grab your notebook, because in the next 30 minutes, you'll gain insights that took me years to discover. Let's start winning together.

Would you like me to make any adjustments to this introduction? I can modify the tone, length, or focus on specific aspects of your five-step system if you'd prefer.

Don't forget to join my community here and subscribe to my podcast.

If you want to know more from me and you want to benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries all over the world and the time that I've spent learning from the worlds leading masters in the world of sales and marketing, the next step for you is to book a one-to-one meeting with me and you can do so by going to resultsmastery.com thanks very much for listening.

Support the show

Thanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.

Website

Send us a text

"Hi, I’m Steve Mills—and this year marks something really special. I’m celebrating 30 years in business. A journey that’s been anything but ordinary."

"It all started with a table tennis bat in hand. As a young athlete, I was competing at an Olympic level, constantly pushing for precision, consistency, and high performance."

"Those same values became the foundation for my career in business. Over the past three decades, I’ve dedicated myself to understanding what makes companies grow—and how to make marketing truly work."

"Whether it was launching marketing campaigns, improving sales strategies, or guiding digital transformations, my mission has always been the same: To help businesses get better results."

"I’ve had the honor of working with some incredible people—Matt and Terry Day, Seamus Parfrey, Anthony Hewitt, Jeremy Stock, Tim Solway, Sally Barker from NEC Birmingham, and so many others who trusted me with their vision."

And I haven’t done it alone. I’ve been lucky to work with a talented and dedicated team—Miranda, Jemma, and Jackie, who have been brilliant copywriters, marketing assistants, and PAs.

And Sam and Siddharth, our go-to for all things web development and digital people. Together, we’ve built platforms, grown audiences, and helped businesses tell their stories online."

"My podcast has been another amasing chapter. It’s allowed me to share insights, connect with brilliant minds, and offer value to thousands of listeners."

"From websites and webinars to one-on-one coaching—I’ve always believed in being hands-on and results-focused."

"I want to thank everyone who’s been part of this 30-year journey—clients, colleagues, partners, and friends. You've made this possible.

But this isn’t the finish line. The next chapter is just beginning—and I can’t wait to see what we’ll achieve together."

“Steve Mills – 30 Years of Mastery. And the Best is Yet to Come.”
steve-mills.com | results-mastery.com

If you want to know more from me and you want to benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries all over the world and the time that I've spent learning from the worlds leading masters in the world of sales and marketing, the next step for you is to book a one-to-one meeting with me and you can do so by going to resultsmastery.com thanks very much for listening.

Support the show

Thanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.

Website