Episodios

  • Modernizing Without Losing Your Identity: A Rebrand Journey, with John Kotsatos

    Modernizing Without Losing Your Identity: A Rebrand Journey, with John Kotsatos
    May 20 2025
    In this episode, John Kotsatos, VP of Sales and Marketing at Meadowood, discusses the comprehensive rebranding process that transformed the community's identity during the COVID-19 pandemic. The conversation highlights the importance of maintaining a connection to the community's rich history while modernizing its image to attract new residents and staff. John shares insights on overcoming resistance to change, the role of storytelling in branding, and the impact of visual identity on community engagement. In this conversation, John discusses the intricate process of rebranding and website redesign for Meadowood, emphasizing the importance of community involvement, emotional connection, and the impact of COVID-19 on marketing strategies. He shares insights on logo evolution, color palette choices, and the necessity of creating a user-friendly website that tells a compelling story. John highlights the significance of not just checking boxes in marketing initiatives but striving for authenticity and pride in the work produced. Chapters 00:00 The Importance of Branding in Senior Living 03:03 Navigating the Rebranding Process 06:07 Connecting History with Modern Identity 08:56 Overcoming Resistance to Change 12:02 The Role of Storytelling in Branding 14:48 Visual Identity and Community Engagement 18:06 The Impact of COVID on Marketing Strategies 25:21 Navigating Brand Transformation 32:08 The Color Palette Evolution 41:44 Website Redesign Goals and User Experience 45:53 Embracing Uncomfortable Growth
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    49 m
  • Inside the Data: What’s Shaping Senior Living Sales with Maggie Seybold

    Inside the Data: What’s Shaping Senior Living Sales with Maggie Seybold
    May 13 2025
    In this episode, Maggie Seybold, VP of Customer Insights at WelcomeHome, discusses the insights from the 2024 Year in Review Report for senior living marketing. The conversation covers the evolving landscape of senior living marketing, the importance of data in understanding sales performance, and the changing expectations of prospects. Key themes include the significance of pre-engagement processes, the shift away from reliance on aggregators, and emerging trends in service lines. The discussion emphasizes the need for intentional strategies in lead generation and customer engagement to enhance the overall experience in senior living communities. Takeaways • Benchmarking your performance against the right data is essential. • Today's senior living prospects are doing their homework. • Your online presence needs to educate and inform. • Clear pricing and transparent service info are crucial. • Prioritize your time and your leads. • Not all inquiries are created equal. • Lean into tools that help you qualify leads early. • Personalize your follow-up for better engagement. • Understanding the prospect's journey is key. • The landscape of senior living marketing is rapidly evolving. Titles • Navigating the Future of Senior Living Marketing • Insights from the 2024 Year in Review Report • Transforming Senior Living Sales Strategies Chapters 00:00 Introduction to the 2024 Year in Review Report 09:40 The Evolving Landscape of Senior Living Marketing 18:16 Understanding the Pre-Engagement Process 27:19 Shifting Away from Aggregators 34:00 Trends in Service Lines and Consumer Preferences Link to 2024 Year in Review Report https://www.welcomehomesoftware.com/resources/reports
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    40 m
  • Creating Content That Resonates with Bryan Reynolds

    Creating Content That Resonates with Bryan Reynolds
    May 6 2025
    In this episode of Move in Senior Living Marketing, host Larry Williams explores the growing importance of content creation in today’s digital landscape with senior living content consultant Bryan Reynolds. Together, they dive into practical strategies for developing meaningful content that resonates with a wide range of audiences, starting small with manageable tasks like blogs and gradually expanding into videos, newsletters, and full editorial calendars. The conversation highlights the crucial role of storytelling in senior living marketing and the value of repurposing content across multiple platforms. Bryan also shares insights on engaging with diverse audiences and effectively measuring the ROI of social media efforts. Tune in for actionable tips and real-world takeaways to help elevate your content marketing strategy in the senior living industry. Episode Breakdown: 00:00 – Introduction to Content Creation in the Attention Economy 01:11 – Welcome and Episode Overview 01:45 – Key Areas of Focus in Content Strategy 02:41 – Starting Small and Building a Strategy 05:18 – Understanding and Defining Content 07:19 – The Power of Storytelling in Senior Living 09:58 – Developing a Content Strategy for Multiple Audiences 15:51 – Repurposing Content for Maximum Impact 18:09 – Connecting with Different Levels of Care 20:14 – The Future of Social Media and Video Content 22:52 – Practical Tips for Video Content Creation 26:39 – Measuring ROI and Final Thoughts 32:23 – Conclusion and Key Takeaways https://www.linkedin.com/in/bryanrey/
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    34 m
  • Engagement Starts with a Story with Nathan Jones

    Engagement Starts with a Story with Nathan Jones
    Apr 29 2025
    In this episode of The Move in Senior Living Marketing, host Larry Williams speaks with Nathan Jones, founder and CEO of Dash Media, about the impact of authentic storytelling through short-form video content in senior living. Nathan shares insights on how Dash Media captures and scales high-quality, emotionally connecting stories from residents and staff, reshaping public perception and building trust. They discuss the flexibility required in video production, the significance of heart in storytelling, and the tangible results in brand awareness, lead generation, and recruitment. This episode is a must-listen for anyone looking to leverage meaningful content to engage with audiences in the senior living sector. 00:00 The Importance of Brand Awareness 01:28 Introduction to the Episode 02:35 Meet Nathan Jones of Dash Media 03:26 The Origin of Dash Media 05:14 The Power of Authentic Storytelling 11:12 Capturing Resident Stories 20:39 Social Media Strategies for Senior Living 21:28 Community Stories and Graphics 21:56 Challenges of Video Content Creation 22:51 Purpose of Social Media Posts 23:34 Strategies for Engaging Content 25:53 Scaling Social Media Services 29:11 Impact on Lead Generation and Occupancy 33:15 Future of Video Production in Senior Living 35:35 Final Thoughts and Contact Information https://www.mydashmedia.com/ https://www.linkedin.com/in/nathan-jones-seniorliving/
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    39 m
  • Love > Dementia: Messaging That Moves People with James Lee

    Love > Dementia: Messaging That Moves People with James Lee
    Apr 22 2025
    In this episode of The Move In Senior Living Marketing, host Larry Williams sits down with James Lee, co-founder of Bella Groves, to explore the profound impact of storytelling in the marketing strategies for senior living communities. James emphasizes the importance of focusing on the journey of the caregiver, outlining how effective marketing should connect emotionally with the audience through deeply understanding their experiences. They discuss the necessity of blending technical marketing knowledge with emotional intelligence, and the transformational potential of campaigns that prioritize listening over broadcasting. Additionally, James shares insights from his upcoming TEDx talk and details the mission and collaborative efforts behind the think tank he organized. The conversation is a deep dive into how meaningful storytelling and authentic connections can drive real change in the industry. 00:00 Introduction to Marketing and Leadership 01:28 The Power of Storytelling in Marketing 01:45 Welcome to The Move In: Guest Introduction 03:40 The Importance of Authenticity and Connection 05:18 James Lee's Journey and Insights 07:06 Marketing Strategies and Real-World Applications 10:06 Understanding the Customer's Journey 15:40 The Hero's Journey in Dementia Care 20:08 Billboard Marketing Strategy 22:08 Simplifying Complex Messages 23:09 Content Marketing and Social Media 24:43 Final Advice for Students 27:12 The Think Tank Initiative 31:36 Becoming a TEDx Speaker 33:45 Final Thoughts and Reflections
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    39 m
  • More Than Leads: Marketing’s Role in Culture and Hiring with Brooke Saxon-Spencer

    More Than Leads: Marketing’s Role in Culture and Hiring with Brooke Saxon-Spencer
    Apr 15 2025
    In this episode, Larry Williams discusses the intersection of marketing, talent acquisition, and employee engagement in the senior living industry with Brooke Saxon Spencer, Vice President of Marketing at Claiborne Senior Living. They delve into the importance of treating employees well to ensure resident satisfaction and share insights on how senior living organizations can leverage marketing strategies for recruitment and retention. Key topics covered include the role of structured onboarding, ongoing training, internal branding, and the power of authentic storytelling through video and social media to enhance employee and resident experiences. 00:00 The Importance of Employee Treatment 01:28 Introduction to the Episode 01:49 Meet Brooke Saxon Spencer 02:23 The Role of Marketing in Senior Living 02:52 The Power of Storytelling in Recruitment 03:09 Casual Conversation and Personal Stories 04:44 Claiborne Senior Living's Marketing Strategy 06:47 Integrating Marketing and HR for Employee Satisfaction 17:16 Revamping the Onboarding Process 19:52 Revamping the Orientation Program 20:41 Interactive and Personalized Training 22:29 Feedback and Continuous Improvement 24:55 Empowering Employees and Building Trust 28:29 Marketing for Talent Acquisition 32:12 The Importance of Employee Experience 36:31 Final Thoughts and Key Takeaways
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    38 m
  • Digital Move-In, Real Impact with Kaden McKenzie and Murry Mercier

    Digital Move-In, Real Impact with Kaden McKenzie and Murry Mercier
    Apr 8 2025
    In this episode of Move-In Senior Living Marketing, host Larry Williams discusses the importance of the move-in experience for senior living communities with Murray Mercier, Director of Senior Living Solution Architecture at Point Click Care, and Kaden McKenzie, Director of Sales at Senior Sign. They explore common challenges faced during the move-in process, such as overwhelming paperwork and administrative delays, which can deter potential residents. The conversation highlights the game-changing partnership between Point Click Care and Senior Sign, designed to streamline this process, eliminate administrative headaches, and enhance transparency. This collaboration aims to improve efficiency, boost occupancy rates, and create better experiences for residents, families, and staff through digital transformation. The episode also touches on future innovations and the continued importance of embracing technology in senior living. 00:00 Introduction to Senior Living Digital Transformation 01:08 The Emotional Complexity of Moving into Senior Living 01:32 Meet the Experts: Larry, Murray, and Kaden 02:10 The Move-In Experience: Challenges and Solutions 02:31 The Game-Changing Partnership: Point Click Care and Senior Sign 02:49 Future of Digital Transformation in Senior Living 03:24 In-Depth Discussion with Murray and Kaden 06:11 The Big Announcement: Partner Powered Engagement 07:34 The Importance of Efficiency and Human Interaction 08:56 Addressing Paperwork and Administrative Burdens 09:48 The Role of Technology in Enhancing Senior Living 13:08 Transparency and Trust in Senior Living Communities 23:25 Advice for Communities Considering Digital Transformation 29:54 Final Thoughts and Takeaways https://www.linkedin.com/in/kadenmckenzie/ https://www.linkedin.com/in/murrymercier/
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    32 m
  • The Power of Storytelling in Senior Living with Jack York

    The Power of Storytelling in Senior Living with Jack York
    Apr 2 2025
    In this enlightening episode of Move In Senior Living Marketing, host Larry Williams chats with Jack York, Chief Storyteller at Tailgate, about the profound impact of storytelling in senior living communities. Through his work capturing the voices of seniors, Jack emphasizes how authentic stories outperform amenities in marketing and fostering engagement. They discuss the hidden crisis of loneliness among seniors and how meaningful conversations can enhance well-being. Jack's anecdotes, including heartfelt tales from World War II veterans to centenarians, underscore the importance of preserving and sharing personal histories. Tune in for an inspiring dialogue filled with lessons on connection, aging, and the powerful role of narrative. 00:00 Introduction to Senior Living Storytelling 01:09 Meet Jack York: Chief Storyteller 01:35 The Power of Storytelling in Senior Living 02:13 Jack York's Journey and Mission 02:53 The Birth and Evolution of Tailgate 04:48 Connecting with Seniors: The Process 09:21 Vintage Voices: Capturing Centenarian Stories 13:40 The Impact of Sharing Stories 23:06 Personal Reflections and Lessons Learned 34:44 Encouraging Storytelling in Senior Living Communities 41:58 Conclusion and Key Takeaways https://www.linkedin.com/in/jack-york-1273a42/ https://talegate4joy.com/ https://www.facebook.com/talegate4joy https://www.instagram.com/talegate4joy/
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    44 m
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