The Move In Senior Living Marketing Podcast Por Unlock Health arte de portada

The Move In Senior Living Marketing

The Move In Senior Living Marketing

De: Unlock Health
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 Welcome to The Move In Senior Living Marketing, a podcast from Unlock Health, a full-service marketing partner for the aging services industry. Join us for candid conversations exploring the latest marketing strategies with the senior living community leaders, and innovative solution partners, who are moving our industry forward. Together we’ll build a community to build better communities. Welcome to The Move In Senior Living Marketing, with Larry Williams.2025-present Economía Hygiene & Healthy Living Marketing Marketing y Ventas
Episodios
  • Modernizing Without Losing Your Identity: A Rebrand Journey, with John Kotsatos

    Modernizing Without Losing Your Identity: A Rebrand Journey, with John Kotsatos
    May 20 2025
    In this episode, John Kotsatos, VP of Sales and Marketing at Meadowood, discusses the comprehensive rebranding process that transformed the community's identity during the COVID-19 pandemic. The conversation highlights the importance of maintaining a connection to the community's rich history while modernizing its image to attract new residents and staff. John shares insights on overcoming resistance to change, the role of storytelling in branding, and the impact of visual identity on community engagement. In this conversation, John discusses the intricate process of rebranding and website redesign for Meadowood, emphasizing the importance of community involvement, emotional connection, and the impact of COVID-19 on marketing strategies. He shares insights on logo evolution, color palette choices, and the necessity of creating a user-friendly website that tells a compelling story. John highlights the significance of not just checking boxes in marketing initiatives but striving for authenticity and pride in the work produced. Chapters 00:00 The Importance of Branding in Senior Living 03:03 Navigating the Rebranding Process 06:07 Connecting History with Modern Identity 08:56 Overcoming Resistance to Change 12:02 The Role of Storytelling in Branding 14:48 Visual Identity and Community Engagement 18:06 The Impact of COVID on Marketing Strategies 25:21 Navigating Brand Transformation 32:08 The Color Palette Evolution 41:44 Website Redesign Goals and User Experience 45:53 Embracing Uncomfortable Growth
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    49 m
  • Inside the Data: What’s Shaping Senior Living Sales with Maggie Seybold

    Inside the Data: What’s Shaping Senior Living Sales with Maggie Seybold
    May 13 2025
    In this episode, Maggie Seybold, VP of Customer Insights at WelcomeHome, discusses the insights from the 2024 Year in Review Report for senior living marketing. The conversation covers the evolving landscape of senior living marketing, the importance of data in understanding sales performance, and the changing expectations of prospects. Key themes include the significance of pre-engagement processes, the shift away from reliance on aggregators, and emerging trends in service lines. The discussion emphasizes the need for intentional strategies in lead generation and customer engagement to enhance the overall experience in senior living communities. Takeaways • Benchmarking your performance against the right data is essential. • Today's senior living prospects are doing their homework. • Your online presence needs to educate and inform. • Clear pricing and transparent service info are crucial. • Prioritize your time and your leads. • Not all inquiries are created equal. • Lean into tools that help you qualify leads early. • Personalize your follow-up for better engagement. • Understanding the prospect's journey is key. • The landscape of senior living marketing is rapidly evolving. Titles • Navigating the Future of Senior Living Marketing • Insights from the 2024 Year in Review Report • Transforming Senior Living Sales Strategies Chapters 00:00 Introduction to the 2024 Year in Review Report 09:40 The Evolving Landscape of Senior Living Marketing 18:16 Understanding the Pre-Engagement Process 27:19 Shifting Away from Aggregators 34:00 Trends in Service Lines and Consumer Preferences Link to 2024 Year in Review Report https://www.welcomehomesoftware.com/resources/reports
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    40 m
  • Creating Content That Resonates with Bryan Reynolds

    Creating Content That Resonates with Bryan Reynolds
    May 6 2025
    In this episode of Move in Senior Living Marketing, host Larry Williams explores the growing importance of content creation in today’s digital landscape with senior living content consultant Bryan Reynolds. Together, they dive into practical strategies for developing meaningful content that resonates with a wide range of audiences, starting small with manageable tasks like blogs and gradually expanding into videos, newsletters, and full editorial calendars. The conversation highlights the crucial role of storytelling in senior living marketing and the value of repurposing content across multiple platforms. Bryan also shares insights on engaging with diverse audiences and effectively measuring the ROI of social media efforts. Tune in for actionable tips and real-world takeaways to help elevate your content marketing strategy in the senior living industry. Episode Breakdown: 00:00 – Introduction to Content Creation in the Attention Economy 01:11 – Welcome and Episode Overview 01:45 – Key Areas of Focus in Content Strategy 02:41 – Starting Small and Building a Strategy 05:18 – Understanding and Defining Content 07:19 – The Power of Storytelling in Senior Living 09:58 – Developing a Content Strategy for Multiple Audiences 15:51 – Repurposing Content for Maximum Impact 18:09 – Connecting with Different Levels of Care 20:14 – The Future of Social Media and Video Content 22:52 – Practical Tips for Video Content Creation 26:39 – Measuring ROI and Final Thoughts 32:23 – Conclusion and Key Takeaways https://www.linkedin.com/in/bryanrey/
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    34 m
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