🎧 The LinkedIn Mindset Shift: From Résumés to Real Relationships
With Max Murphy, Founder of Duppy Digital

I used to think LinkedIn was just a brag board.
Another place to post accomplishments and call it connection.

But then something shifted.

This episode is for anyone who’s looked at LinkedIn and thought:

"What am I even doing here?"
"How do I start?"
"How do I show up without sounding fake or overly polished?"

I sat down with Max Murphy - founder of Duppy Digital and a true force in personal branding - for a conversation that completely reframes how we think about LinkedIn.

Max helps creatives, founders, and even corporate teams stand out without selling out. He’s not here to tell you how to go viral, he’s here to show you how to be real.

🔢 In this episode, we dive into:

• How LinkedIn became a platform for real, human-first relationships (not just résumés)

• Why most people feel stuck—and how to break that paralysis

• What a repeatable LinkedIn strategy actually looks like

• How to use just 20 minutes a day to build real momentum

• The danger of letting AI flatten your voice - and how to keep the human in your content

• What “showing up human” looks like for overwhelmed teams and busy leaders

💬 We also talk candidly about the frustration we’ve both felt with LinkedIn in the past - and what shifted when we stopped performing and started showing up as ourselves.

This one is packed with practical insights, encouragement, and a big reminder:
You don’t have to be an influencer to make LinkedIn work for you.
You just have to be yourself.

🎧 Hit play now - especially if you're ready to ditch the ego posts and start building something real.

🔥 If this episode gave you something to think about, share it with someone who needs to hear it.

📬 Want to be a guest? Have a future episode idea? Or want me on your podcast? Reach out at borck@theog.co.

🔗 Connect with Max on LinkedIn: https://www.linkedin.com/in/maxrlmurphy/
🔗 And connect with me, Matt Borck: https://www.linkedin.com/in/mattborck/

🎧 The Marketing Mirror Podcast is proudly presented by the brilliant team at One Group Agency. If you’re serious about marketing that actually connects—check us out at TheOG.co.

What Makes a Marketing Agency Worth Trusting?

A Candid Conversation with Jordan West

I’ve been wanting to have this conversation for a long time.

Jordan West is someone I’ve known of for years - and recently reconnected with through LinkedIn. He’s worn many hats but is currently the CEO of Social Commerce Club, the founder of UpGrowth Commerce, host of the Secrets to Scaling podcast, and someone who has built brands from scratch, scaled them with heart, and never shied away from honest conversations about what’s working - and what’s absolutely not - in marketing today.

This episode? It’s raw. It’s real. And it’s packed with the kind of truth that doesn’t always make it into marketing conversations.

🎯 Here’s what we get into:

• Why so many agencies suck - and what trust really looks like in this space

• The moment Jordan realized how broken most client-agency relationships are

• What internal teams really need to hear right now (especially if they’re overwhelmed or burned out)

• How we’ve both failed forward - and what those moments taught us

• What to look for if you’re trying to find an agency that won’t ghost, overpromise, or leave you stranded

We don’t hold back. We talk candidly about lessons learned, what we’d do differently, and how small businesses and internal teams can protect themselves from empty promises and recycled strategies.

Jordan’s story - from buying a Taco Del Mar franchise at 22 to building one of the top 10 baby brands in Canada with his wife - is just one part of what makes him such a valuable voice. He gets it. He’s been on both sides. And his insights are gold for anyone trying to figure out who to trust with their brand.

📍This one’s for the marketers who’ve been burned, the business owners who’ve felt ghosted, and the creatives who just want to do meaningful work without all the BS.

🎧 Hit play now. You’ll walk away with real talk, not just tactics.

💥 If this episode gave you something to think about, please share it with someone who needs to hear it.

💌 Want to be a guest? Have a future episode idea? Or want me on your podcast? I’d love to hear from you.

Email me at borck@theog.co.

🔗 You can find Jordan on LinkedIn here: https://www.linkedin.com/in/jordan-west-marketer/

And connect with me, Matt Borck, right here: https://www.linkedin.com/in/mattborck/

🎙️ The Marketing Mirror Podcast is proudly presented by the brilliant team at One Group Agency. If you’re serious about marketing that actually connects - check us out at TheOG.co

Reclaiming Creativity: How Optimism Can Save Your Marketing Team

With guest: Tiana Langedyk, Digital Marketing Specialist at Okanagan College

Let’s be honest - marketing teams are tired. Creative energy is getting drained. And in a world that pushes for “faster, cheaper, more,” optimism feels like a luxury.

But what if optimism isn’t fluff?

What if it’s the exact tool we need to protect creativity, lead with courage, and actually build a team that wants to keep creating?

This episode is a real conversation - honest, reflective, and human. I’m joined by the incredibly thoughtful Tiana Langedyk, and we talk about what it actually looks like to reclaim creativity on the inside of marketing teams.

Here’s what we get into:

✅ Tiana’s unforgettable story about her grandmother and how it shaped her view of optimism

✅ The pressure to perform in environments where creativity is crushed

✅ Why silence from your team isn’t always a good thing - and what leaders need to pay attention to

✅ How optimism can change culture - not just mood

✅ Practical insights for small business owners, team leaders, and anyone trying to keep the spark alive

🎯 One of the moments that really hit me was around silence.

As a leader, it’s easy to think a quiet team means things are good. But Tiana reminded me - that’s not always true. Sometimes silence means people have stopped feeling safe enough to speak.

This episode is for anyone navigating hard environments, anyone who feels like they’re constantly pushing uphill, and anyone who’s trying to lead (or just survive) with heart.

🛠️ Optimism isn’t about pretending everything’s fine. It’s about finding a way forward that honors your people.

And after this conversation, I truly believe it can save more than just our creativity - it can save the relationships behind the work.

🎧 Hit play now. This one’s worth your time.

🔥 If this episode gave you something to think about, share it with someone who needs to hear it.

💌 Want to be a guest or have an idea for a future episode? I’d love to hear from you.

Email me at borck@theog.co or on Linkedin

Tiana Langedyk on LinkedIn

🎙️ The Marketing Mirror Podcast is proudly presented by the brilliant team at One Group Agency. If you’re serious about marketing that deeply and truly connects, check them out at TheOG.co