🎧 The LinkedIn Mindset Shift: From Résumés to Real Relationships
With Max Murphy, Founder of Duppy Digital

I used to think LinkedIn was just a brag board.
Another place to post accomplishments and call it connection.

But then something shifted.

This episode is for anyone who’s looked at LinkedIn and thought:

"What am I even doing here?"
"How do I start?"
"How do I show up without sounding fake or overly polished?"

I sat down with Max Murphy - founder of Duppy Digital and a true force in personal branding - for a conversation that completely reframes how we think about LinkedIn.

Max helps creatives, founders, and even corporate teams stand out without selling out. He’s not here to tell you how to go viral, he’s here to show you how to be real.

🔢 In this episode, we dive into:

• How LinkedIn became a platform for real, human-first relationships (not just résumés)

• Why most people feel stuck—and how to break that paralysis

• What a repeatable LinkedIn strategy actually looks like

• How to use just 20 minutes a day to build real momentum

• The danger of letting AI flatten your voice - and how to keep the human in your content

• What “showing up human” looks like for overwhelmed teams and busy leaders

💬 We also talk candidly about the frustration we’ve both felt with LinkedIn in the past - and what shifted when we stopped performing and started showing up as ourselves.

This one is packed with practical insights, encouragement, and a big reminder:
You don’t have to be an influencer to make LinkedIn work for you.
You just have to be yourself.

🎧 Hit play now - especially if you're ready to ditch the ego posts and start building something real.

🔥 If this episode gave you something to think about, share it with someone who needs to hear it.

📬 Want to be a guest? Have a future episode idea? Or want me on your podcast? Reach out at borck@theog.co.

🔗 Connect with Max on LinkedIn: https://www.linkedin.com/in/maxrlmurphy/
🔗 And connect with me, Matt Borck: https://www.linkedin.com/in/mattborck/

🎧 The Marketing Mirror Podcast is proudly presented by the brilliant team at One Group Agency. If you’re serious about marketing that actually connects—check us out at TheOG.co.