In this episode, Andrew Jenkins speaks with Stephen Ghigliotty, co-founder of Marketing AI, about the evolution of podcasting, the importance of video in promoting audio content, and the challenges of curriculum development in marketing education. They discuss the impact of mobile media on marketing strategies, the complexities of learning management systems, and the significance of finding the right software tools. Stephen and Andrew explore the evolving landscape of education and professional development in the context of AI advancements, discussing the shift from traditional teaching methods to adaptive learning, the challenges faced by professional associations in curriculum development, and the importance of community building in the marketing sector. The dialogue emphasizes the need for educators and learners to adapt to rapid technological changes while maintaining the value of human interaction in an increasingly automated world.

Andrew Jenkins and Dan Swift, CEO of Numentum discuss social selling, focusing on the Social Selling Index (SSI) and its impact on sales professionals. They emphasize building genuine relationships, the traits of successful social sellers, and the difficulties enterprises face in adopting new sales strategies. The conversation highlights the need for curiosity and engagement, the evolution of sales tactics, and the gap between traditional and modern sales approaches. They also touch on communication and the role of technology. In a related discussion, Swift and Jenkins explore building relationships through social selling, particularly on LinkedIn, the challenges of sales culture, the importance of employee branding, and measuring social selling success. Swift shares his experience launching Numentum to help organizations improve sales through relationship management and social engagement.

In this conversation, Kris Rudeegraap, co-founder and co-CEO of Sendoso, discusses with Andrew the evolution of the company, its response to the pandemic, and the importance of personalization in corporate gifting. He shares insights on navigating challenges in scaling the business, the significance of customer success, and the unexpected industries that have adopted Sendoso's services. Kris also reflects on his leadership journey, the fundraising process, and the strategic planning that guides Sendoso's growth. He emphasizes the importance of adaptability and listening to customers in the entrepreneurial journey.

Andrew Jenkins and Joshua Monge explore the role of a fractional COO and navigating business operations through challenging times. Joshua shares insights on effective documentation, change management, and the importance of clear organizational structure. The discussion covers founder-led sales challenges, implementing KPIs, and strategies for delegation and risk management. Key topics include aligning operations with sales, improving business efficiency, and maintaining work-life balance for business owners.

Join Andrew as he sits down with Youssef Botros, the entrepreneurial mind behind GRND Consulting. From building Mobile Klinik into a national success that caught TELUS's eye, to launching Repair and Run – his innovative bike repair venture – Youssef shares the ups and downs of scaling service businesses.

He dives into how he's turning winter's cycling slowdown into an opportunity, while building Canada's go-to maintenance network for e-bikes and e-scooters. Through his consulting practice GRND, Youssef reveals his philosophy: solve real problems, commit fully, and nurture the relationships that matter.

Emily Baillie, Marketing & AI Strategist & Trainer at Compass Content Marketing joins Andrew to discuss her shift from digital marketing to incorporating AI into her work. She emphasizes the impact of AI on various industries and the need for businesses to adapt and the pressure to do more with less. They address misconceptions and myths, including fears about data security and the belief that AI can replace human work. Emily suggests using AI tools strategically to enhance workflow, content creation, and marketing strategy. With the growing popularity of platforms like Notion, Copilot, Canva, ChatGPT, Perplexity, and more, Emily and Andrew encourage listeners to be open to using human expertise in conjunction with AI technology.

Jennifer Kelly from New Initiatives Marketing discusses the role of fractional CMOs and the services provided by her company. She also delves into the challenges of marketing, building alignment, and the interplay between sales and marketing. The conversation covers content strategy, channel preferences, and the best type of engagement for fractional resources. The conversation covers various aspects of marketing strategy, execution, and trends, with a focus on the role of a fractional CMO. It delves into the importance of an 'always on' marketing approach, the combination of marketing tactics, dealing with tension and friction in engagements, and the impact of AI on marketing. It also explores B2B marketing trends and the value of a fractional CMO in the current business environment.

In this episode, Andrew speaks with Ryan Wong, CTO of Manaknight, who shares insights from leading multiple organizations. Ryan discusses his focus on AI implementation, the importance of having expert co-founders, and his startup My Tech Passport. He emphasizes the value of AI for increasing productivity and explores the concept of fractional work. The conversation covers networking strategies, the benefits of fractional services, and concludes with advice for aspiring entrepreneurs.