In this conversation, Amy Kelly discusses her journey from a global marketing background to becoming a key player in Scotland's tech ecosystem. She emphasizes the importance of local founders thinking globally, the supportive yet challenging environment for startups, and the innovative solutions emerging from Scotland.

The discussion also touches on the significance of storytelling in marketing, the need for realism in entrepreneurship, and practical strategies for startup success. Amy and Andrew also explore the importance of understanding customer perspectives, the need for differentiation in marketing, and the lessons learned from her experiences in big tech companies.

Additionally, Amy shares insights on choosing the right media channels for outreach and expresses her hopes for the future of the tech community in Scotland.

In this conversation, Dan Sanchez, AI Marketing Consultant & Creator, shares his journey into podcasting, transitioning from various marketing channels to become a prominent figure in the podcasting space.

He emphasizes the evolution of podcasting technology, the importance of discoverability, and offers valuable advice for aspiring podcasters. Additionally, Dan and Andrew explore the rapidly changing landscape of AI in marketing, highlighting its potential and practical applications for beginners.

They discuss the importance of context in AI interactions, the potential of AI to assist in difficult conversations, and the evolving landscape of AI agents and custom GPTs.

The discussion also touches on the AI marketing tech stack and emerging technologies, emphasizing the need for users to adapt and leverage AI tools effectively.

In this conversation, Matt Tait shares his journey from practicing law to becoming a successful entrepreneur. He discusses the importance of resilience, curiosity, and the lessons learned from his experiences in the legal field. Tait emphasizes the significance of building a strong company culture, the challenges of remote work, and the strategies for growth and acquisition. He also highlights the need for personal and professional development, encouraging others to embrace failure as a part of the entrepreneurial journey.

In this episode, Andrew Jenkins speaks with Stephen Ghigliotty, co-founder of Marketing Education +AI, about the evolution of podcasting, the importance of video in promoting audio content, and the challenges of curriculum development in marketing education. They discuss the impact of mobile media on marketing strategies, the complexities of learning management systems, and the significance of finding the right software tools. Stephen and Andrew explore the evolving landscape of education and professional development in the context of AI advancements, discussing the shift from traditional teaching methods to adaptive learning, the challenges faced by professional associations in curriculum development, and the importance of community building in the marketing sector. The dialogue emphasizes the need for educators and learners to adapt to rapid technological changes while maintaining the value of human interaction in an increasingly automated world.

Andrew Jenkins and Dan Swift, CEO of Numentum discuss social selling, focusing on the Social Selling Index (SSI) and its impact on sales professionals. They emphasize building genuine relationships, the traits of successful social sellers, and the difficulties enterprises face in adopting new sales strategies. The conversation highlights the need for curiosity and engagement, the evolution of sales tactics, and the gap between traditional and modern sales approaches. They also touch on communication and the role of technology. In a related discussion, Swift and Jenkins explore building relationships through social selling, particularly on LinkedIn, the challenges of sales culture, the importance of employee branding, and measuring social selling success. Swift shares his experience launching Numentum to help organizations improve sales through relationship management and social engagement.

In this conversation, Kris Rudeegraap, co-founder and co-CEO of Sendoso, discusses with Andrew the evolution of the company, its response to the pandemic, and the importance of personalization in corporate gifting. He shares insights on navigating challenges in scaling the business, the significance of customer success, and the unexpected industries that have adopted Sendoso's services. Kris also reflects on his leadership journey, the fundraising process, and the strategic planning that guides Sendoso's growth. He emphasizes the importance of adaptability and listening to customers in the entrepreneurial journey.

Andrew Jenkins and Joshua Monge explore the role of a fractional COO and navigating business operations through challenging times. Joshua shares insights on effective documentation, change management, and the importance of clear organizational structure. The discussion covers founder-led sales challenges, implementing KPIs, and strategies for delegation and risk management. Key topics include aligning operations with sales, improving business efficiency, and maintaining work-life balance for business owners.

Join Andrew as he sits down with Youssef Botros, the entrepreneurial mind behind GRND Consulting. From building Mobile Klinik into a national success that caught TELUS's eye, to launching Repair and Run – his innovative bike repair venture – Youssef shares the ups and downs of scaling service businesses.

He dives into how he's turning winter's cycling slowdown into an opportunity, while building Canada's go-to maintenance network for e-bikes and e-scooters. Through his consulting practice GRND, Youssef reveals his philosophy: solve real problems, commit fully, and nurture the relationships that matter.