In this conversation, Amy Kelly discusses her journey from a global marketing background to becoming a key player in Scotland's tech ecosystem. She emphasizes the importance of local founders thinking globally, the supportive yet challenging environment for startups, and the innovative solutions emerging from Scotland.

The discussion also touches on the significance of storytelling in marketing, the need for realism in entrepreneurship, and practical strategies for startup success. Amy and Andrew also explore the importance of understanding customer perspectives, the need for differentiation in marketing, and the lessons learned from her experiences in big tech companies.

Additionally, Amy shares insights on choosing the right media channels for outreach and expresses her hopes for the future of the tech community in Scotland.

In this conversation, Dan Sanchez, AI Marketing Consultant & Creator, shares his journey into podcasting, transitioning from various marketing channels to become a prominent figure in the podcasting space.

He emphasizes the evolution of podcasting technology, the importance of discoverability, and offers valuable advice for aspiring podcasters. Additionally, Dan and Andrew explore the rapidly changing landscape of AI in marketing, highlighting its potential and practical applications for beginners.

They discuss the importance of context in AI interactions, the potential of AI to assist in difficult conversations, and the evolving landscape of AI agents and custom GPTs.

The discussion also touches on the AI marketing tech stack and emerging technologies, emphasizing the need for users to adapt and leverage AI tools effectively.

In this conversation, Matt Tait shares his journey from practicing law to becoming a successful entrepreneur. He discusses the importance of resilience, curiosity, and the lessons learned from his experiences in the legal field. Tait emphasizes the significance of building a strong company culture, the challenges of remote work, and the strategies for growth and acquisition. He also highlights the need for personal and professional development, encouraging others to embrace failure as a part of the entrepreneurial journey.