In this episode, Andrew Jenkins speaks with Stephen Ghigliotty, co-founder of Marketing AI, about the evolution of podcasting, the importance of video in promoting audio content, and the challenges of curriculum development in marketing education. They discuss the impact of mobile media on marketing strategies, the complexities of learning management systems, and the significance of finding the right software tools. Stephen and Andrew explore the evolving landscape of education and professional development in the context of AI advancements, discussing the shift from traditional teaching methods to adaptive learning, the challenges faced by professional associations in curriculum development, and the importance of community building in the marketing sector. The dialogue emphasizes the need for educators and learners to adapt to rapid technological changes while maintaining the value of human interaction in an increasingly automated world.

Andrew Jenkins and Dan Swift, CEO of Numentum discuss social selling, focusing on the Social Selling Index (SSI) and its impact on sales professionals. They emphasize building genuine relationships, the traits of successful social sellers, and the difficulties enterprises face in adopting new sales strategies. The conversation highlights the need for curiosity and engagement, the evolution of sales tactics, and the gap between traditional and modern sales approaches. They also touch on communication and the role of technology. In a related discussion, Swift and Jenkins explore building relationships through social selling, particularly on LinkedIn, the challenges of sales culture, the importance of employee branding, and measuring social selling success. Swift shares his experience launching Numentum to help organizations improve sales through relationship management and social engagement.

In this conversation, Kris Rudeegraap, co-founder and co-CEO of Sendoso, discusses with Andrew the evolution of the company, its response to the pandemic, and the importance of personalization in corporate gifting. He shares insights on navigating challenges in scaling the business, the significance of customer success, and the unexpected industries that have adopted Sendoso's services. Kris also reflects on his leadership journey, the fundraising process, and the strategic planning that guides Sendoso's growth. He emphasizes the importance of adaptability and listening to customers in the entrepreneurial journey.