Host: Kayla Petrasek
Category: Medical Aesthetics, Business Growth, Marketing Strategy

EPISODE SUMMARY
In this value-packed episode, Kayla Petrasek dives deep into one of the most overlooked strategies for sustainable med spa growth: client retention. While the beauty industry often focuses on gaining new leads, Kayla reveals why keeping your current clients engaged, happy, and coming back is the real path to profitability.

You’ll learn how to reactivate dormant clients, design personalized re-engagement campaigns, and shift your focus from "more new leads" to "more lifetime value." Kayla also introduces her Aesthetic MBA program, a 12-week roadmap designed to equip clinic owners and aesthetic professionals with the business skills they were never taught in school.

WHAT YOU'LL LEARN IN THIS EPISODE:

• Why retaining a client is 5–7x more cost-effective than acquiring a new one

• The psychology behind reactivating past clients who ghosted your business

• Creative campaign ideas to re-engage your database this week

• How to segment your client list for smarter email + text campaigns

• The exact assignment Kayla gives her private clients to boost retention in 7 days

• Sneak peek into the Aesthetic MBA and how it's changing the game for medspa owners

🔥 ACTION ITEM ASSIGNMENT:
Download your database (yes, all of it) and:

1. Highlight clients who haven’t been in for 3+ months.

2. Craft a “We Miss You” email or text campaign with a value-driven offer or check-in.

3. Personalize the message—reference a past service or skin goal they had.

4. Track responses and conversions over the next 7 days.

Want the exact template Kayla uses for reactivation? DM “LEADS” on Instagram @allora.agency.

RESOURCES & LINKS MENTIONED:

• 💼 Join the Aesthetic MBA Waitlist

• 📩 Free “We Miss You” Reactivation Script — Comment “LEADS” on IG

• 💬 Connect with Kayla on Instagram: @allora.agency

• 📚 Browse Kayla’s best-selling books on Amazon: Aesthetic Growth & Nailed It

RATE & REVIEW ⭐️
If this episode gave you clarity, strategy, or even just a spark of inspiration—subscribe and leave a review on Apple Podcasts or Spotify. It helps more beauty entrepreneurs discover the tools they need to grow.

Need help reactivating clients or refining your retention game? Book a 1:1 strategy call with Kayla @kayla.petrasek.consulting.

Episode Title: The Quantum Leap: Unlocking the 10x Aesthetic Entrepreneur in You
Host: Kayla Petrasek, The Go-To Aesthetic Coach

Episode Overview:
This episode isn’t just about business growth — it’s about identity expansion. If you’ve ever felt like you’re meant for more, this is your sign to stop playing small.

Kayla unpacks what it truly takes to make a quantum leap — not 10% growth, but 10x evolution. From busting through limiting beliefs to choosing discomfort as your green light, this is the mindset shift every aesthetic entrepreneur needs to hear.

You’ll Learn:

• Why most people stay stuck in safe, incremental growth

• How to recognize when your limiting beliefs are holding you hostage

• What it really feels like to stretch into your next level

• Why playing it “safe” is actually what’s keeping you from scaling

• How to lead with heart instead of fear — and build a brand that feels as good as it looks

Who It’s For:
Injectors, medspa owners, laser techs, and aesthetic entrepreneurs ready to evolve their business AND identity

Power Quote:

“You don’t need permission to expand. You need a decision.”

Work With Kayla:

Ready to 10x your growth and finally become the leader you know you’re meant to be? Let’s connect. Apply for 1:1 mentorship and workshop your next big leap: @kayla.petrasek.consulting

🚨 This one’s for the aesthetic entrepreneur who’s done playing small.

You don’t need another marketing hack —
You need to stop editing your brilliance to fit the box of “safe.”

🎧 NEW EPISODE: The Quantum Leap: Unlocking the 10x Aesthetic Entrepreneur in You

Inside this episode, we dive deep into how to:
→ Break the pattern of slow, incremental growth
→ Step into 10x thinking (even when it’s scary)
→ Lead a business that feels just as good as it looks
→ Become the version of you that your big dreams require

If you’ve ever thought “who am I to go bigger?” — this episode is for you.

💡 Listen now. Then DM me @kayla.petrasek.consulting “QUANTUM” if you’re ready for that next level and want to work together 1:1.

#GoToAestheticCoach #AestheticEntrepreneur #QuantumLeapBusiness #MedicalSpaMentor #AestheticCoach #BeautyBusinessGrowth #HeartLedBusiness #ClinicOwnerMindset #AlloraAgency #AestheticLeadership

The Future of Aesthetic Dermatology with Dr. Malika Ladha, MD, FRCPC, FAAD

Today, we have the distinct honor of hosting Dr. Malika Ladha, a double-board-certified and fellowship-trained dermatologist renowned for her expertise in aesthetic dermatology. With a career marked by a compassionate, patient-centered approach, Dr. Ladha has made a significant impact in the field, combining cutting-edge techniques with a deep commitment to individualized care.

Dr. Ladha’s dedication to holistic treatment planning sets her apart, ensuring that each patient receives a tailored approach that prioritizes both their aesthetic goals and overall well-being. In this episode, we’ll explore the critical importance of selecting a qualified provider and delve into the nuances of creating a comprehensive treatment plan. Whether you're considering your first aesthetic procedure or looking to deepen your understanding of the field, Dr. Ladha's insights will be invaluable.

Dr. Malika Ladha is committed to bring excellence to medical and cosmetic dermatology – she is Alberta’s only female cosmetic fellowship-trained dermatologist. Warm and collaborative relationships are at the heart of her approach to patient care. Dr. Ladha focuses on achieving optimal skin health and refined cosmetic results. Dr. Malika Ladha specializes in the art of:

• Neuromodulators (Botox/Dysport)
• Dermal Fillers (including Sculptra)

She is a double board-certified dermatologist in Canada and the USA. Born and raised in Alberta, she completed medical school and dermatology residency at the University of Calgary. She also completed Canada’s only official clinical fellowship in Laser Surgery and Aesthetic Dermatology at the University of Toronto. She then served as medical director of a prestigious clinic in Toronto, and has now returned home to provide dermatological care for Edmontonians.

Dr. Ladha has published multiple articles in peer-reviewed journals. She is an active leader in various medical organizations, including the Canadian Dermatology Association (former Resident Fellow Society co-chairperson), Women’s Dermatologic Society, and the American Society for Laser Medicine and Surgery. Dr. Ladha has been the recipient of various coveted awards, including the 2021 Resident Doctors of Canada Medical Education Award and the 2021 Royal College of Physicians Leadership Award.

Dr. Ladha enjoys reading, writing, swimming, pickleball and spending time with her husband. Follow her on Instagram (@drmalikaladha) for the latest skin tips and information.

Dr. Ladha’s professional memberships include the following:

• Fellow of the Royal College of Physicians and Surgeons
• Diplomat of the American Board of Dermatology
• Member of the Canadian Dermatology Association
• Member of the American Society of Dermatologic Surgery
• Member of the American Society of Laser Medicine and Surgery

So, without further ado, let’s dive into our conversation with Dr. Malika Ladha!

In this episode of the GoToAesthetics Coach podcast, Kayla Petrasek shares her personal journey of living authentically and redefining success. She discusses the importance of overcoming societal limitations, embracing one's uniqueness, and the transformative power of self-belief. Kayla emphasizes that true success is not about external validation but about finding joy and fulfillment in one's passions. She encourages listeners to break free from negative influences and to pursue their dreams relentlessly, offering her support to those in need of guidance.

Episode Summary:

In this episode, Kayla dives deep into 10 actionable and expert-level strategies to help medical aesthetic clinic owners dominate the competitive market in 2025. From creating luxurious client journeys to leveraging cutting-edge technology and building scalable revenue streams, this episode provides a detailed roadmap for medspa success. Whether you’re looking to attract more clients, increase revenue, or position your medspa as a leader, this episode is packed with insights you can implement today.

Key Topics Covered:

1. Luxury Client Journeys:

   • Personalize consultations with advanced tools like Visia Skin Analysis.
   • Enhance client touchpoints with spa-like amenities and thoughtful follow-ups.

2. Cutting-Edge Technology:

   • Maximize ROI with multi-use devices like Aerolase NEO Elite, ideal for treating acne, melasma, and rosacea.
   • Bundle device treatments with facials or injectables for premium packages.

3. Educational Content Marketing:

   • Share science-based posts, before-and-after stories, and treatment timelines.
   • Utilize Instagram Reels and interactive content like polls to engage and convert followers.

4. Membership Models:

   • Create tiered plans that include monthly facials, discounts on treatments, and exclusive perks.
   • Frame memberships as a lifestyle investment to encourage sign-ups.

5. Combination Treatments:

   • Pair services (e.g., laser + chemical peel or Botox + microneedling) for enhanced results and increased revenue.

6. Empowering Your Team:

   • Invest in training and incentivize performance with bonuses for sales and client satisfaction.

7. Diversified Revenue Streams:

   • Add medical-grade skincare retail, virtual consultations, and digital courses.

8. Exclusive Events:

   • Host open houses with live demos, raffles, and booking incentives to attract new clients.

9. Tracking Metrics:

   • Use data to optimize your services and marketing strategies.

10. Strategic Collaborations:

    • Partner with local dermatologists, wellness studios, and influencers to grow your network and client base.

Takeaways from This Episode:

• Personalization and client experience are key drivers for loyalty and referrals.
• Leveraging innovative technology and bundled services can significantly boost revenue.
• Content marketing and social media are essential tools for education and client acquisition.
• Membership models and events create predictable revenue and community engagement.
• Data-driven decisions ensure your business adapts and thrives in an evolving industry.

If you’re ready to implement these strategies but don’t know where to start, DM me “COACHING” for a personalized consultation and let’s create a plan to make 2025 your medspa’s breakthrough year!

#MedspaGrowth #AestheticBusinessPodcast #SkinCareSuccess #MedspaMarketing #MedicalAestheticsCoach

🎙 Episode Summary:

In this episode, Kayla Petrasek dives deep into the art of leveraging Instagram Stories to drive business growth, particularly in the medical aesthetics industry. She highlights how authenticity, trust-building, and strategic storytelling can effectively engage and convert clients. Kayla shares actionable insights, including how to use client testimonials, optimize Instagram highlights, and create a balanced content mix that resonates with your audience. Whether you're an aesthetic professional or a business owner, this episode is packed with practical tips to elevate your social media game.

💡 Key Takeaways:

• Instagram stories foster genuine, authentic connections with your clients.
• Consistent posting keeps you top-of-mind for your audience.
• A balanced content mix (education, entertainment, and engagement) drives client interest.
• Client testimonials are powerful tools for influencing potential clients.
• Overly polished content can feel less relatable—keep it authentic.
• Always include clear calls to action in your stories.
• Use Instagram highlights as a portfolio for your business—keep your best content easily accessible.
• Engagement tools like polls and quizzes provide valuable insights while boosting interaction.
• Regularly track and refine your Instagram content performance for continuous growth.
• Authentic content builds better, longer-lasting relationships with your audience.

📌 Chapters:
00:00 Harnessing Instagram Stories for Business Growth
07:48 Building Trust and Authenticity through Content
14:29 Effective Strategies for Engaging Content
20:21 The Power of Client Testimonials
28:19 Optimizing Instagram Highlights for Client Conversion

🎧 Sound Bites:

• "Instagram stories are one of the most effective ways to engage your audience authentically."
• "We want to stand out with good content that connects, not just content that looks perfect."
• "Overly polished content doesn't attract people the way authentic storytelling does."
• "Instagram story highlights are your secret weapon for showcasing your brand."
• "Keep your best content accessible beyond 24 hours with highlights—and update them every six months."

✨ Ready to Take Action?

Leverage Instagram Stories to grow your business starting today!

Course launch feb 1st, 2025: stan.store/alloragency

👉 Grab Stan Store to utilize in your Instagram link-in-bio: Allora Agency’s Stan Store.

📩 Have questions or want personalized help?

DM Kayla directly on Instagram @alloraagency!

📢 Don’t Miss Out:

Subscribe to "The Go-To Aesthetic Coach Podcast" for more actionable insights to grow your business. If you loved this episode, leave a review or share it with a friend who needs a business boost!

Let me know if you'd like to refine or add more!

Share a screenshot and tag me @kayla.petrasek <3

Te how, the when, the why. The #1 secret all the multi-millionaire business owners live by. The secret of ACTION TAKING.