Purpose isn’t a destination — it’s how you show up. And most leaders are looking for it in all the wrong places.

Davin Salvagno is a bestselling author, speaker, and executive coach known for helping leaders reconnect with why they started — and who they’re becoming. He’s the co-founder of The Purpose Summit and author of Thieves of Purpose: Overcoming the 12 Mindsets Robbing You of Your Potential, a powerful guide to identifying what’s stealing your motivation.

In this episode, Davin shares how leaders can rediscover purpose in both life and business — and why reconnecting with your “why” starts with your “who.”

We talk about:
🔹 Why purpose is plural and momentary, not one big life goal
🔹 The difference between purpose and motivation
🔹 Why comparison, envy, and distraction rob us of fulfillment
🔹 How to reframe purpose to match the needs around you
🔹 What CEOs can do to reignite purpose in their teams
🔹 Why doubling down on purpose is the smartest move in a crisis

Whether you’re feeling stuck, scaling your company, or leading through uncertainty, this conversation is a reminder that purpose isn’t something to find — it’s something to live.

Quotes from the Episode:
💬 "Your purpose didn’t disappear. You just lost your why."
💬 "Purpose is who you are. Your why is what gets you moving."
💬 "Comparison invites envy. Gratitude brings you back to joy."
💬 "Ask your people why they chose to work for you — the answers will reignite everything."
💬 "Purpose is simple to pursue, but hard to sustain."

Actionable Takeaways:
✅ Stop chasing job titles — focus on your gifts and the needs around you
✅ Reflect on who inspired you to start (that’s your who)
✅ Replace comparison with gratitude to recover lost motivation
✅ Reconnect your team with why they joined, not just what they do
✅ In a crisis, lead with purpose, not fear

Resources from this episode:
→ Connect with Davin: https://www.linkedin.com/in/salvagno/
→ Get the book Thieves of Purpose: https://www.amazon.com/Thieves-Purpose-Overcoming-Mindsets-Potential/
→ Learn more about The Purpose Summit: https://www.thepurposesummit.com

Like what you heard?
Subscribe wherever you get your podcasts and leave a review. It helps more business owners build freedom-first companies.

🎧 For more conversations on purpose, people, and building companies that last, visit www.jeanmoncrieff.com.

AI isn’t just another tool — it’s a multiplier. But most business owners are missing the mark completely.

Jeff MacPherson is a three-time tech founder, the creator of the first Instagram DM chatbot (yes, the one that handled nearly a billion messages), and now the co-founder of XnGen AI. He helps businesses turn their internal IP into scalable AI systems that drive real profit.

In this episode, Jeff shares how business owners can stop chasing shiny tools and start building real leverage — even if they have no clue where to begin with AI.

We talk about:
🔹 Why AI is an intern, not a savior
🔹 The DNA framework: Data, Nurture, Automation
🔹 How to build your own internal “AI Cloud”
🔹 The mistake of plugging AI into broken systems
🔹 How to train AI to onboard your next hire
🔹 Where most founders get stuck (and how to break free)

Whether you’re curious, cautious, or already experimenting, this is the conversation to help you build smarter and buy back your time.

Quotes from the Episode:
💬 "AI is an intern, not a magic bullet."
💬 "Build your own AI cloud — not someone else’s tool."
💬 "Freedom isn’t working less. It’s working on what matters."
💬 "Most businesses don’t have an AI problem. They have a friction problem."
💬 "You can’t train AI without training your team first."

Actionable Takeaways:
✅ Start with your internal knowledge: SOPs, values, mission, strategy
✅ Centralize it in a simple tool like Airtable or build your AI cloud
✅ Train AI on real business data, not prompts off the internet
✅ Assign someone to own AI on your leadership team
✅ Focus on one workflow. Get results. Then scale.

Resources from this episode:
→Connect with Jeff: https://www.linkedin.com/in/jeffmacai/
→ Learn about XnGen AI: https://www.xngen.ai/
→ Matt Farmer AI: https://www.instagram.com/mattfarmerai

Like what you heard?
Subscribe wherever you get your podcasts and leave a review. It helps more business owners build freedom-first companies.

🎧 If this episode made you rethink how to use AI in your business, subscribe, share, and leave a review. For more conversations on purpose, people, and building companies that last, visit www.jeanmoncrieff.com.

When your business disappears and the customer doesn’t blink, that’s a problem.

Bill Mills is the CEO of Executive Group and author of Breakthrough: The Power of Conscious Conversation. He’s helped countless business owners build companies their customers can’t live without.

In this episode, we talk about what separates good companies from great ones — and what it takes to become indispensable.

We talk about:
🔹 Why execution isn’t your real problem
🔹 The difference between vision and distraction
🔹 What conscious conversation looks like in practice
🔹 The power of role complexity in scaling
🔹 How to build a company no one wants to leave
🔹 Why culture drives customer loyalty

If you’re serious about building something that lasts — and creating freedom along the way — don’t miss this one.

Quotes from the Episode:
💬 "If 80% of your priorities get done, the 20% you missed probably held all the value."
💬 "When your business disappears and the customer doesn’t blink, that’s a problem."
💬 "Freedom is when you own the business — it doesn’t own you."
💬 "You don’t have an execution problem. You have a friction problem."
💬 "You can’t chase two rabbits. Focus is the difference-maker."

Links & Resources Mentioned:
🌍 Executive Group: https://executivegroup.com
📘 Breakthrough: The Power of Conscious Conversation
🎓Elliot Jaques & Tom Foster on Complexity and Role Fit
📊Gallup & University of Toronto Research on Manager Impact
📈 The 10x CEO Study (via Inc. Magazine)

Actionable Takeaways:
✅ Diagnose the Gap: Use a force field analysis to identify what’s driving results — and what’s holding your team back.
✅ Stop Being Replaceable: Build a business your customers can’t imagine living without.
✅ Share the Wheel: Real power-sharing builds trust and drives scale.
✅ Build Around One Problem: Nail the one thing you solve better than anyone else — and scale from there.
✅ Rethink Execution: It’s not about doing more. It’s about doing the right things — all the way through.

🎧 If this episode made you think differently about leadership, growth, or freedom, subscribe, share, and leave a review. For more conversations on purpose, people, and building businesses that last, visit www.jeanmoncrieff.com.