Feeling like leads are slower than usual this year? You're not alone, and this week we're diving in to why this is happening, and what you can do about it! In this episode, Becky discusses the reasons she believes 2025 has felt funky for so many wedding pros and shares three tangible, strategic ways you can start increasing your leads this week. She also reminds us why now is not the time to back off your marketing — even if it feels like you're buried in client work.

Becky shares:

• What’s contributing to the slowdown (and why you’re not imagining it)

• How Gen Z is changing the way we book weddings

• Why adapting is key to business longevity

• Her exact tips for improving your lead gen fast, including:

  1. Reworking your website inquiry form

  2. Auditing your lead follow-up process

  3. Asking vendor friends for referrals (without the awkwardness)

Plus, hear how Becky uses a fun freebie in her inquiry process to stand out from the crowd — and why staying top of mind on social media really matters.

Mentioned in this episode:

• Ultimate Lead and Sales Tracker - Learn more here!

• Episode 3: How to Build a Business That Lasts Beyond 5 Years

• Episode 37: Boost Your Bookings in 2025 with Effective Lead Management

Loved this episode? Please consider leaving a rating or review, and make sure you're subscribed! ❤️

In this episode, I chat with wedding planner and systems expert Danielle Pasternak about something we don’t talk about enough in the wedding industry: how to run a business with structure and heart.

We explore what it looks like to balance backend systems with empathy — for your clients, for your vendor team, and for yourself. Danielle shares her favorite tools, how she organizes her week, what she does after every wedding to improve, and how setting boundaries can actually serve your couples better in the long run.

If you’ve ever struggled with juggling your tasks and inbox while still trying to show up with patience and grace, this conversation will be a breath of fresh air.

We chat about:

• Building systems that don’t feel overwhelming

• Navigating vendor communication with empathy

• Setting client boundaries (like texting and after-hours calls)

• Danielle’s go-to tools like Todoist and Notion

• What it really means to be a team player in the wedding industry

💡 Favorite quote: “The more organized I am, the more capacity I have to show up with creativity and compassion.”

Find Danielle at: @dpnak on Instagram

Loved this episode? Please consider leaving a rating or review, and make sure you're subscribed!

This week marks one whole year of Event: Crushed, and I’m celebrating with a solo episode that’s part reflection, part encouragement, and part behind-the-scenes look at what podcasting has taught me.

I’m sharing:

• The imposter syndrome I had to overcome to launch this podcast
• A few listener reviews and DMs that kept me going
• A super embarrassing mistake I hoped no one would notice
• My top 3 most-downloaded episodes from the first year
• Rapid-fire favorites including my fave guest interviews, my most nerve-wracking moment, favorite bloopers, fave topics, and soo much more
• Hot takes and wisdom from past guests
• And an honest pep talk if you’ve been putting off that “thing” you know you need to start

Whether you’ve been here from episode one or you just found the show recently — thank you for listening, sharing, and supporting this dream. I couldn’t have done it without you!

Resources & Mentions:

• Episode 1: The Girl Behind the Podcast

• Episode 21: Demystifying SEO for Wedding Pros with Adrienna of Ava and the Bee

• Episode 45: Market Smarter, Not Harder with Taylor of Enji

• Episode 48: Quit Sleeping On Email Marketing with Candice Coppola

• Episode 39: The Happiest Clients on Earth: Disney's Secrets for Wedding Pros

• Enji Birthday Promo: Get 6 months for $19/month during the month of May using this link

Want to be a guest or suggest someone for the show? DM me at @eventcrush.ed or email me anytime!

We are so excited for YEAR TWO of Event: Crushed and hope you'll stick around!

This week, Aislinn is BACK with more wedding pro mindset shifts for us! If you haven't already, make sure to tune into Aislinn's first episode on Event: Crushed - Episode 14.

In this inspiring episode, former luxury wedding photographer, Aislinn McKenna helps us tackle the mindset challenges wedding pros are facing right now. We talk about the myths that hold entrepreneurs back, how to reframe slow seasons, avoiding burnout, and why simplifying your life and business matters more than ever. Aislinn also shares powerful mindset mantras you can lean on when you need a boost. If you've been feeling stuck, overwhelmed, or second-guessing yourself lately — this conversation is exactly what you need.

Highlights:

• Why the idea of "saturation" is just a mindset (and how to stand out)

• How to stay grounded during slow seasons

• The truth about burnout and what it might actually mean

• Simple mindset mantras that will keep you encouraged and empowered

Connect with Aislinn: Instagram: @aislinneileencoaching Explore her programs and membership details on her website Aislinn also has her own podcast, Clarity Convos for Wedding Pros. Listen here!

Loved this episode? Please consider leaving a rating or review, and make sure you're subscribed! You can also follow us on Instagram at @eventcrush.ed.

Today, I’m chatting with Cody McDonald of Mac Wedding Films about what it really takes to build a wedding business that’s rooted in genuine connection. Cody shares his refreshing perspective on staying creatively inspired, avoiding burnout, and leading with curiosity and care — not just behind the camera, but in every client and vendor relationship.

If you’ve ever felt pressure to keep up with trends or grow faster, this conversation will be a breath of fresh air. Cody’s approach proves that building a meaningful, sustainable business isn’t about doing more — it’s about showing up with intention.

In this episode, we’re covering:

• How to avoid burnout by staying focused on relationships, not just results

• Why genuine curiosity is one of the most powerful tools you have as a wedding pro

• The importance of serving your clients with care over chasing industry trends

• Building a timeless brand that still resonates years down the road

• How Cody’s background in accounting shaped the way he runs his creative business

• Advice for wedding pros who want to show up more authentically in their work

Connect with Cody:

Website: macweddingfilms.com Instagram: @macweddingfilms

Loved this episode? Please consider subscribing, leaving a rating or review, and sharing it with a friend in the industry who might need a little encouragement today. And make sure you're following us on Instagram at @eventcrush.ed!

This week on Event: Crushed, we’re pulling back the curtain on what it really looks like to run a wedding business while raising a family. I’m joined by Oralia Aguirre, owner of Dream Decorations in Northern California. Oralia started her event décor business at just 19 and has grown it into a thriving full-time career — all while raising two daughters and creating a life they love.

In this honest and refreshing conversation, we talk about:

• How Oralia built her business before becoming a mom

• The evolving seasons of parenting and entrepreneurship

• Battling mom guilt and embracing quality time

• Productivity tips for busy parents in the wedding industry

• Delegation at home and in business (and why it matters!)

If you’re a wedding pro balancing parenthood, business, and everything in between — this episode will remind you that you’re not alone, and that you can thrive in both roles.

Connect with Oralia: Instagram: @oralia.ae Website: Dream Decorations

Loved this episode? Please consider leaving a rating or review, and make sure you're subscribed! Follow us on Instagram at @eventcrush.ed for more encouragement and tips for wedding pros. 🙌🏻

Welcome to the 50th episode of the Event: Crushed Podcast — a heartfelt milestone that called for something a little different. In this solo episode, I'm sharing an open letter to all the wedding pros out there who are pouring their hearts into their businesses in the midst of a tough season.

If you've been feeling discouraged, questioning whether this work is still worth it, or feeling unseen in the background of your couples' biggest days — this episode is for you. This episode reminds us that the work we do matters deeply. From designing timelines to putting out behind-the-scenes fires, creating floral magic to documenting forever moments, every single effort is part of something greater.

You’ll hear:

• Honest thoughts on the current climate in the wedding industry
• Encouragement for when you’re feeling burnt out or overlooked
• A powerful real-life story about how a wedding day memory became even more meaningful with time
• A reminder of the impact you make, even when it goes unnoticed

This episode is dedicated to you, wedding pro. To the early mornings, the late nights, the deep care, and the dreams you're helping come true. We see you. We appreciate you. And we hope you feel reignited in your purpose after tuning in.

Connect with Becky: Instagram: @eventcrush.ed Website: www.eventcrush.com Sign up for the email list!

Loved this episode? Please consider leaving a rating or review, and make sure you're subscribed!

Struggling to show up on Google? You’re not alone! Many wedding pros feel frustrated when they don’t see their business ranking in search results. That’s why I brought in Carrie of Bloem Creations, a web designer, copywriter, and SEO expert who specializes in helping wedding pros and creatives get found online. In this episode, she’s sharing local SEO strategies that actually work — so you can attract more of your ideal couples and book more weddings.

We’re covering:

• How local SEO is different from general SEO, and why it matters
• The key updates your Google Business Profile needs
• Why reviews and backlinks are SEO gold
• The biggest mistakes wedding pros make with SEO (and how to fix them!)
• And so much more!

Links & resources mentioned:

• Carrie's Website: Bloemcreations.com
• Follow Carrie on Instagram: @bloem.creations
• Grab Carrie's brand-new SEO guide and save 25% with code "Crushed25"!
• Google Search Console
• Ubersuggest
• Moz
• Google Analytics

Next week is our 50th episode! 🎉 To celebrate, I’m doing something fun for my amazing listeners! If you leave a review on Apple Podcasts this week, you’ll be entered to win a little something special from me. Check our Instagram account @eventrcrush.ed for full details! And be sure to come back next Wednesday for our 50th episode. 🥳