Feeling like leads are slower than usual this year? You're not alone, and this week we're diving in to why this is happening, and what you can do about it! In this episode, Becky discusses the reasons she believes 2025 has felt funky for so many wedding pros and shares three tangible, strategic ways you can start increasing your leads this week. She also reminds us why now is not the time to back off your marketing — even if it feels like you're buried in client work.

Becky shares:

• What’s contributing to the slowdown (and why you’re not imagining it)

• How Gen Z is changing the way we book weddings

• Why adapting is key to business longevity

• Her exact tips for improving your lead gen fast, including:

  1. Reworking your website inquiry form

  2. Auditing your lead follow-up process

  3. Asking vendor friends for referrals (without the awkwardness)

Plus, hear how Becky uses a fun freebie in her inquiry process to stand out from the crowd — and why staying top of mind on social media really matters.

Mentioned in this episode:

• Ultimate Lead and Sales Tracker - Learn more here!

• Episode 3: How to Build a Business That Lasts Beyond 5 Years

• Episode 37: Boost Your Bookings in 2025 with Effective Lead Management

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In this episode, I chat with wedding planner and systems expert Danielle Pasternak about something we don’t talk about enough in the wedding industry: how to run a business with structure and heart.

We explore what it looks like to balance backend systems with empathy — for your clients, for your vendor team, and for yourself. Danielle shares her favorite tools, how she organizes her week, what she does after every wedding to improve, and how setting boundaries can actually serve your couples better in the long run.

If you’ve ever struggled with juggling your tasks and inbox while still trying to show up with patience and grace, this conversation will be a breath of fresh air.

We chat about:

• Building systems that don’t feel overwhelming

• Navigating vendor communication with empathy

• Setting client boundaries (like texting and after-hours calls)

• Danielle’s go-to tools like Todoist and Notion

• What it really means to be a team player in the wedding industry

💡 Favorite quote: “The more organized I am, the more capacity I have to show up with creativity and compassion.”

Find Danielle at: @dpnak on Instagram

Loved this episode? Please consider leaving a rating or review, and make sure you're subscribed!

This week marks one whole year of Event: Crushed, and I’m celebrating with a solo episode that’s part reflection, part encouragement, and part behind-the-scenes look at what podcasting has taught me.

I’m sharing:

• The imposter syndrome I had to overcome to launch this podcast
• A few listener reviews and DMs that kept me going
• A super embarrassing mistake I hoped no one would notice
• My top 3 most-downloaded episodes from the first year
• Rapid-fire favorites including my fave guest interviews, my most nerve-wracking moment, favorite bloopers, fave topics, and soo much more
• Hot takes and wisdom from past guests
• And an honest pep talk if you’ve been putting off that “thing” you know you need to start

Whether you’ve been here from episode one or you just found the show recently — thank you for listening, sharing, and supporting this dream. I couldn’t have done it without you!

Resources & Mentions:

• Episode 1: The Girl Behind the Podcast

• Episode 21: Demystifying SEO for Wedding Pros with Adrienna of Ava and the Bee

• Episode 45: Market Smarter, Not Harder with Taylor of Enji

• Episode 48: Quit Sleeping On Email Marketing with Candice Coppola

• Episode 39: The Happiest Clients on Earth: Disney's Secrets for Wedding Pros

• Enji Birthday Promo: Get 6 months for $19/month during the month of May using this link

Want to be a guest or suggest someone for the show? DM me at @eventcrush.ed or email me anytime!

We are so excited for YEAR TWO of Event: Crushed and hope you'll stick around!