What if “having it all” isn’t about doing more — but about wanting less of what doesn’t matter? In this episode of The Encore Entrepreneur, Lori challenges the old definitions of success and invites listeners to think deeply about what they truly want in this season of life. It's not about chasing the next big thing — it's about creating a business that finally fits.

Through stories, questions, and powerful mindset shifts, Lori encourages listeners to stop settling for a business that feels like a burden and start building one that feels like a natural extension of who they are. This episode is an invitation to be honest about what matters most and to finally give yourself permission to build a business that supports the life you want to live — not the other way around.

Schedule a call today!

Want to learn more? Read my BLOG!

Click HERE to receive your free gift - Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Built Trust and Boost Sales

Resources:

Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!

Connect with Lori

Blogging isn’t dead—it’s evolving. In this episode, Lori shares why blogging still matters in 2025 and how one strong post can become the foundation for all your marketing. From improving visibility on Google to building trust with potential clients, blogging offers long-term benefits that social media posts just can’t match. You’ll learn why depth is making a comeback, how long-form content is working hand-in-hand with short-form platforms, and what makes blogging especially powerful for coaches, consultants, and midlife entrepreneurs.

You’ll also hear how to keep blogging simple by starting with just one idea—and how to turn that single idea into a whole suite of content, from emails to social posts to podcast episodes. Plus, Lori introduces a new segment on how to use ChatGPT as a blogging assistant without losing your voice. Whether you’re overwhelmed by the blank page or just looking to save time, you’ll walk away with practical tips for writing smarter, repurposing strategically, and creating content that supports your sales and marketing long after you hit publish.

Want to learn more? Read my BLOG!

Click HERE to receive your free gift - Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Built Trust and Boost Sales

Resources:

Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!

Connect with Lori

Have you been treating your website like a one-and-done project? In this final episode of the website series, Lori wraps things up with a powerful reminder: your website isn’t a static brochure. It’s a living, evolving part of your business — and when used strategically, it can become your most valuable marketing asset.

Lori walks you through why your website still matters in today’s social media-driven world and shares the five key ways your website anchors your marketing efforts. From collecting leads while you sleep to building SEO visibility and authority, your website should be working with you every single day.

You’ll also get practical, actionable tips for keeping your website fresh and relevant month after month — without needing to start from scratch. Whether it's updating your FAQ page, adding fresh blog content, or embedding a new video, these small shifts can make a big difference in your visibility and conversions.

If you’re ready to stop ignoring your website and start leveraging it as the hub of your digital presence, this episode is for you.

Want to find out if your site is helping - or hurting - your business?
Schedule a personalized website audit with Lori and discover the one thing you can do right now to make your website more effective. Book your audit here

Click HERE to receive your free gift - Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Built Trust and Boost Sales

Resources:

Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!

Connect with Lori

Choosing the Right Website Platform for Your Business

Have you ever felt overwhelmed by all the website platform options out there, and wondered which one is actually right for your business? In this episode, Lori cuts through the noise to help you make a smart, strategic decision when it comes to building or rebuilding your website. Whether you're just getting started or you're ready to scale, the platform you choose matters more than you might think.

Lori breaks down the pros and cons of WordPress, template-based “rental” platforms like Wix and Squarespace, and all-in-one systems like GoHighLevel and Kajabi. She uses an easy-to-follow house analogy to explain platforms, templates, themes, and builders so that even non-techie entrepreneurs can understand the difference. You’ll learn why ownership and long-term flexibility should be non-negotiables, and how strategy should drive every website decision you make.

She also shares:

• Why WordPress remains her platform of choice (and what to watch out for)
  
  

• When it’s okay to start with a builder like Wix or Squarespace
  
  

• The hidden risks of GoHighLevel and other “reseller” platforms
  
  

• How to avoid the trap of building on rented digital land
  
  

• Five website strategies every business owner should know
  
  

If you're planning a new site - or wondering if your current platform will still serve you as you grow, this episode will give you clarity and confidence. Because choosing the right platform is about more than design. It’s about building a marketing asset that supports your future.

Click HERE to receive your free gift - Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Built Trust and Boost Sales

Resources:

Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!

Connect with Lori

Tired of chasing SEO hacks and paying for strategies you don’t understand?
In this episode of The Encore Entrepreneur, Lori Lyons breaks it all down — no jargon, no overwhelm.

Lori redefines what SEO really means today: relevance, trust, authority, and a seamless user experience. And with Google’s latest AI update (hello, SGE!), she explains how small business owners can adapt without dropping thousands on expensive services or website redesigns.

You’ll learn:

• How to write content that actually gets noticed.
• Why headings matter more than you think.
• The mobile and speed tweaks that boost visibility.
• Why backlinks aren’t dead — but need to be earned.
• And how to build a simple, consistent visibility strategy that works.

Lori’s take? It’s not about tricking Google.
It’s about becoming the obvious choice when your dream client searches for what you do.

Hit play and start making SEO simple and strategic.
This is visibility for the rest of us.

Click HERE to receive your free gift - Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Built Trust and Boost Sales

Resources:

Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!

Connect with Lori

Have you ever wondered why some websites guide you right to what you need, while others leave you feeling lost? Welcome to "The Encore Entrepreneur," where Lori reveals the power of secondary pages. In this episode, Lori shares strategies and tactics for the often-overlooked elements of a successful website, like services, FAQs, testimonials, thank you pages, resources, media or speaker pages, and legal policy pages. Lori shares how these pages can enhance the visitor experience and boost conversion rates.

Lori explains that these pages aren't just extra content; they're essential for building trust and credibility with potential clients. By answering common questions, showcasing testimonials, and providing valuable resources, these pages guide visitors smoothly through your site. Lori shares tips on optimizing these pages, highlighting the importance of clear information, strong calls to action, and user-friendly design. She also emphasizes the need for regular updates to keep content fresh. Whether you're an experienced entrepreneur or just starting out, Lori's insights will help you turn your website into a powerful business tool. Discover how these often-overlooked pages can transform your online presence into a dynamic website for growth and success.

Click HERE to receive your free gift - Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Built Trust and Boost Sales

Resources:

Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!

Connect with Lori

Have you ever wondered how to truly connect with your audience and stand out in a crowded market? In today’s episode, Lori dives into one of the most powerful tools you have — your Origin Story. But this isn't just any story — it's the story that shows your clients who you are, what you've been through, and why you’re the perfect person to help them.

Lori breaks down why an origin story is so much more than a bio or an "About" page. It’s your chance to emotionally connect with your clients, showing them your journey, your struggles, and the moments that shaped who you are today. She shares her proven framework for crafting a compelling origin story, from starting with a dramatic hook that grabs attention, to adding a “soft pivot” that ties your experiences directly to your client’s needs.

This episode is packed with practical tips on how to be vulnerable without oversharing, how to highlight your unique path, and how to make your story relatable. Whether you’re a coach, consultant, or service provider, learning how to tell your story effectively can transform your marketing, making it easier to attract the clients you want to serve.

If you’re ready to stop blending in and start standing out, this episode is a must-listen. Get ready to master the art of storytelling and turn your personal journey into your most powerful marketing tool.

Resources:

Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!

Connect with Lori

Have you ever stopped to think about whether your website's "About" page is really working for you? In today's episode, Lori has some eye-opening insights on how to turn this often-neglected section into a powerful tool for connecting with your audience. She believes that an "About" page should do more than just list your accomplishments; it should speak directly to your ideal clients, addressing their needs and highlighting your unique journey.

Lori shares her straightforward approach to crafting an "About" page that truly resonates. She talks about starting with a hook that grabs your client's attention, sharing a story that they can relate to, and wrapping up with a call to action that encourages them to take the next step. It's a whole new way to look at your "About" page through new eyes. By being genuine and focusing on what your clients are looking for, you can build trust and turn casual visitors into loyal clients. If you're ready to give your "About" page a makeover and make it truly effective, you won't want to miss this conversation!

Resources:

Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!

Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!

Connect with Lori