The Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches Podcast Por Lori Lyons arte de portada

The Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches

The Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches

De: Lori Lyons
Escúchala gratis

Acerca de esta escucha

The Encore Entrepreneur offers business tips and strategies for midlife business owners. coaches, consultants and solopreneurs. Whether you're facing digital overwhelm, navigating new technology, or battling imposter syndrome, this podcast simplifies business, marketing, and entrepreneurship, making it accessible and actionable. Educational, motivational, and fun episodes offer guidance to help turn experience into success. If you remember typewriters, carbon paper, and bag phones, you're in the right place to help you build your dream business. The podcast episodes cover business strategies and tips including: *Branding and Visibility Through Speaking or Podcasts *Processes and Techniques to Grow Your Business *Identifying Your Ideal Client and Strategies to Attract Them *Using Social Media Platforms Effectively to Grow Your Business *All About Lead Magnets and Email Funnels and More! Each week a guest is featured sharing a tip, tool or expertise for growing your business. A companion episode will take a deep dive further into the theme for the week. Join us as we keep your marketing and business simple! And remember... it's never too late to build the business of your dreams!2024 Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • 288: The Truth About Success in Midlife: Are You Building the Life You Actually Want?
    Jun 24 2025

    What if “having it all” isn’t about doing more — but about wanting less of what doesn’t matter? In this episode of The Encore Entrepreneur, Lori challenges the old definitions of success and invites listeners to think deeply about what they truly want in this season of life. It's not about chasing the next big thing — it's about creating a business that finally fits.

    Through stories, questions, and powerful mindset shifts, Lori encourages listeners to stop settling for a business that feels like a burden and start building one that feels like a natural extension of who they are. This episode is an invitation to be honest about what matters most and to finally give yourself permission to build a business that supports the life you want to live — not the other way around.

    Schedule a call today!

    Want to learn more? Read my BLOG!

    Click HERE to receive your free gift - Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Built Trust and Boost Sales

    Resources:

    Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

    Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!

    Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!

    Connect with Lori

    Más Menos
    28 m
  • 287: The Blog is Back: Why Long-Form Content Still Wins in 2025
    Jun 17 2025

    Blogging isn’t dead—it’s evolving. In this episode, Lori shares why blogging still matters in 2025 and how one strong post can become the foundation for all your marketing. From improving visibility on Google to building trust with potential clients, blogging offers long-term benefits that social media posts just can’t match. You’ll learn why depth is making a comeback, how long-form content is working hand-in-hand with short-form platforms, and what makes blogging especially powerful for coaches, consultants, and midlife entrepreneurs.

    You’ll also hear how to keep blogging simple by starting with just one idea—and how to turn that single idea into a whole suite of content, from emails to social posts to podcast episodes. Plus, Lori introduces a new segment on how to use ChatGPT as a blogging assistant without losing your voice. Whether you’re overwhelmed by the blank page or just looking to save time, you’ll walk away with practical tips for writing smarter, repurposing strategically, and creating content that supports your sales and marketing long after you hit publish.

    Want to learn more? Read my BLOG!

    Click HERE to receive your free gift - Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Built Trust and Boost Sales

    Resources:

    Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

    Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!

    Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!

    Connect with Lori

    Más Menos
    25 m
  • 286: The Website Mistake You Don’t Know You’re Making
    Jun 10 2025

    Have you been treating your website like a one-and-done project? In this final episode of the website series, Lori wraps things up with a powerful reminder: your website isn’t a static brochure. It’s a living, evolving part of your business — and when used strategically, it can become your most valuable marketing asset.

    Lori walks you through why your website still matters in today’s social media-driven world and shares the five key ways your website anchors your marketing efforts. From collecting leads while you sleep to building SEO visibility and authority, your website should be working with you every single day.

    You’ll also get practical, actionable tips for keeping your website fresh and relevant month after month — without needing to start from scratch. Whether it's updating your FAQ page, adding fresh blog content, or embedding a new video, these small shifts can make a big difference in your visibility and conversions.

    If you’re ready to stop ignoring your website and start leveraging it as the hub of your digital presence, this episode is for you.

    Want to find out if your site is helping - or hurting - your business?
    Schedule a personalized website audit with Lori and discover the one thing you can do right now to make your website more effective. Book your audit here

    Click HERE to receive your free gift - Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Built Trust and Boost Sales

    Resources:

    Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!

    Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!

    Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!

    Connect with Lori

    Más Menos
    17 m
Todavía no hay opiniones