🚨 The FREE Public Health CEO Bootcamp, happening July 14–16.
It’s packed with strategy, structure, and step-by-step guidance to help you lead your business like a true CEO.

👉 Join the bootcamp now: https://www.publichealthclub.com/ceo-bootcamp

In this high-impact episode of The Dr. Des Show, Dr. Des dives deep into one of the most important transitions for public health entrepreneurs—the shift from founder to CEO. If you're feeling overwhelmed, juggling every role, and chasing every opportunity, this episode is for you.

Dr. Des outlines key mindset and operational changes you must make to sustainably grow your business, reclaim your time, and lead with clarity. She shares the lessons she’s applied in her own business and breaks down the exact strategies, systems, and structure needed to elevate from day-to-day hustle to CEO-level strategy.

You’ll learn how to:

• Recognize when you're stuck in founder mode (and why it leads to burnout)
• Schedule a consistent “CEO Day” to focus on high-level growth
• Build infrastructure: systems, automation, and client management tools
• Delegate with confidence by knowing “enough to be dangerous”
• Market your business daily (because posting once a week won’t cut it)
• Set up visibility and lead generation strategies through LinkedIn and beyond
• Protect your time while scaling using tools like ChatGPT, Honeybook, and OpusClip
• Think about ROI when hiring contractors or building a team
• Anchor your business around a signature offer to attract ideal clients
• Make strategic, not scarcity-based, decisions

🔥 Plus, she shares a personal breakdown of how hiring an email marketing manager transformed her workflow and revenue strategy—and how you can assess which role or system to implement next.

💥 Don’t Miss:

🚨 The FREE Public Health CEO Bootcamp, happening July 14–16.
It’s packed with strategy, structure, and step-by-step guidance to help you lead your business like a true CEO.

👉 Join the bootcamp now: https://www.publichealthclub.com/ceo-bootcamp

https://www.drdesshow.com/

https://www.publichealthclub.com/

📌 Links Mentioned:

• 👉🏽 Join the FREE Public Health CEO Bootcamp (July 14-16, 2025!)
• 👉🏽 Join the waitlist for the Public Health CEO Circle
• 👉🏽 Become a member of The Public Health Club

In this motivating and raw episode, Dr. Des unpacks what it actually means to become a Public Health CEO—not just by filing for an LLC, but by embodying the mindset, systems, and strategy of a true visionary leader. From employee to entrepreneur, she shares the real steps, mindset shifts, and growth lessons that shaped her transition into the CEO of a thriving public health business.

Whether you're a side hustler, aspiring consultant, or already running a business, this episode will empower you to lead, grow, and scale on your own terms.

Key Themes Covered:

🔹 CEO Mindset Shift
Dr. Des discusses the inner work of becoming a CEO, including battling imposter syndrome, reclaiming your time, and learning how to charge your worth.

🔹 Impact AND Income
Why it’s not selfish to want both—and how public health entrepreneurs can build thriving businesses that do both well.

🔹 From Employee to Visionary Leader
A candid look at how thinking like an employee held her back, and how stepping into CEO mode changed everything.

🔹 Delusional Confidence + Consistency
The two underrated traits every founder needs to succeed—and why starting messy is still starting.

🔹 Leading Teams & Building Systems
From doing everything herself to planning for full-time hires, Dr. Des shares what she’s learned about delegation, leadership, and building scalable systems.

🔹 Avoiding Burnout by Saying No
One of the hardest but most necessary CEO skills: setting boundaries that protect your mission and energy.

🔹 Marketing as a CEO
Why visibility isn’t optional. Learn how she thinks about social media not as an influencer—but as a business owner with a message.

🔹 The CEO Circle is Coming
Get the inside scoop on the upcoming Public Health CEO Circle—a premium space for public health entrepreneurs ready to scale.

https://www.drdesshow.com/

https://www.publichealthclub.com/

In this powerhouse episode of The Dr. Des Show, Dr. Des delivers her most essential advice for recent MPH graduates navigating the overwhelming world of public health careers. If you're in grad school, newly graduated, or still unsure how to position yourself for the job you really want, this episode is your game plan. From clarifying your ideal career path to building a resume that gets noticed, Dr. Des shares clear steps and real talk on how to stop applying emotionally and start applying strategically.

You’ll learn how to:

• Clarify your public health career direction
• Write a resume that reflects your actual impact
• Apply smarter—not harder
• Leverage LinkedIn like a professional
• Get in the rooms where career-shifting conversations are happening

Whether you’re just starting or you’ve been stuck sending out 100 resumes with no bites—this is the strategy session you didn’t know you needed.

Mentioned in this Episode:

• Take the Free Public Health Ideal Career Quiz
• Join the Public Health Club

https://www.drdesshow.com/

https://www.publichealthclub.com/

Ever hire someone in your business and realize real quick that you jumped the gun? In this transparent and educational episode, Dr. Des takes us back to her very first hire as a new entrepreneur—when she brought on a social media manager without a clear strategy or ROI in mind. The result? A total flop.

But as always, there's growth in the glow-up.

Dr. Des breaks down her early hiring mistakes, what she would do differently, and how her hiring process evolved from reactive to strategic across Young, Black & Professional, Strickland Health Consulting, and The Public Health Club. She also shares what types of roles helped her scale without burnout—and how she determines whether a hire is worth it.

Whether you’re making your first hire or expanding your team, this episode is a must-listen.

🔑 What You’ll Learn:

• Why hiring without a plan or metrics will drain your time and money
• The difference between hiring for visibility (like social media) vs. profitability (like email marketing)
• How to evaluate whether a role will bring in a real return on investment (ROI)
• What CEO-level tasks only you should be doing—and what to delegate
• The power of hiring contractors over full-time employees when scaling lean
• Why understanding your business model (B2B vs. B2C) changes who you should hire
• How community and networking can lead to your next best hire

🛠️ Resources Mentioned:

• The Public Health Club: www.publichealthclub.com
• Kit.com – Dr. Des’s email marketing platform

https://www.drdesshow.com/

https://www.publichealthclub.com/

Access the Full Best Practices in Apply to RFPs Workshop in The Public Health Club

In this powerhouse episode of The Dr. Des Show, Dr. Des demystifies the process of applying to RFPs (Requests for Proposals) and shares her top three tips for consultants who are ready to land high-value contracts. Whether you're just starting your public health consulting journey or looking to refine your strategy, this episode provides the blueprint you need to stop overthinking and start applying. Learn how to choose the right RFPs, get organized, build a digital portfolio, and show up like a real business—even as a side hustle.

🔑 Key Takeaways:

1. Only Apply to RFPs You Can Deliver On

• Don't waste time applying to every opportunity—read the scope carefully.
• Ask: Can I do this well? Can I prove it with work samples or references?
• You need at least 5 years of real experience in the area—not just school experience.

2. Get Organized Before You Apply

• Use tools like Google Drive or Notion to streamline your files and RFP documents.
• Prepare a digital portfolio that includes your past work, evaluation samples, reports, and infographics.
• Build templates for your organizational background, budget, and scope of work to reduce burnout.

3. Show Up Like a Real Business

• Even if you don’t have an LLC yet, operate professionally: set up your EIN, sam.gov registration, and contracts.
• Always use partnership agreements for subcontractors—even friends.
• Think profit: Dr. Brittany James recommends a 40% profit margin to make it worth it.

💡 Bonus Insights:

• Start with one niche (e.g., evaluation, training development, health equity) and build your portfolio around it.
• Use LinkedIn to market your services daily and increase your visibility.
• Join the Public Health Club for on-demand workshops like “Best Practices for Applying to RFPs” and “Digital Portfolio Building.”

🎯 Who This Episode Is For:

• Aspiring or early-stage consultants in public health
• Public health professionals looking to grow beyond a 9–5
• Freelancers wanting to land government or nonprofit contracts

https://www.drdesshow.com/

https://www.publichealthclub.com/

🎯 Take the Ideal Public Health Career Quiz

💡 Join The Public Health Club: Access career workshops, RFPs, and study groups

📚 Workshops Mentioned (All Available in The Public Health Club)

• Resume Development
• Digital Portfolio Building
• Project Management in Public Health
• Policy Careers
• Health Communications
• Public Health Consulting 101

Calling all recent public health graduates—this episode is your career blueprint! Whether you’ve just earned your MPH, DrPH, or bachelor’s in public health, Dr. Des is breaking down the wide world of opportunities that lie ahead. From traditional roles to emerging paths in tech, consulting, and entrepreneurship, she shares practical strategies to help you decide what you want to do next—and how to position yourself to actually get there. You’ll learn how to avoid common mistakes, market your skillset to different industries, and make the money you deserve in roles you truly enjoy.

Dr. Des also shares her own story of navigating career pivots, underpaid roles, and discovering her niche—reminding listeners that it’s okay to change your mind, start over, and explore multiple career lanes within public health.

🔑 What You’ll Learn in This Episode:

• How to figure out what you actually want to do with your public health degree
• Why public health professionals must learn to “translate” their experience into corporate language
• How to land a high-paying role in unexpected places like Nike, Amazon, or Google
• The truth about salary potential in different public health specialties
• The difference between job titles in government vs. industry (and how to decode them)
• Why pivoting is not only okay—it’s expected
• Entrepreneurial pathways in public health and how to get started
• How to use the Ideal Public Health Career Quiz to discover your path
• Why joining The Public Health Club can fast-track your career and network

https://www.drdesshow.com/

https://www.publichealthclub.com/

In this action-packed episode of The Dr. Des Show, Dr. Des walks you through the 5 essential steps to starting your public health business—whether you're still dreaming, currently building, or already launched and looking to refine. From figuring out your business model to identifying your audience, building a brand, and creating an irresistible offer, this episode gives you a full blueprint to get started. Bonus: Dr. Des shares a free downloadable guide you can use to follow along and take action right now.

If you're serious about turning your public health passion into a profitable business, this is the episode you don’t want to miss.

🔑 What You’ll Learn in This Episode

• Why niching down is critical for attracting the right clients
• How to determine the best business model for your lifestyle and skills
• The importance of branding and where to start (even without a website!)
• How to validate your offer before building it (don’t skip this!)
• The mindset and consistency required to truly succeed as an entrepreneur

📌 5 Key Steps Discussed

1. Pick Your Path: Decide what kind of business fits you—consulting, digital products, speaking, brick-and-mortar, etc.
2. Know Your People: Define your audience and where they hang out so you can reach them with intention.
3. Build Your Brand: Choose one or two social platforms to start building visibility—Dr. Des breaks down Instagram vs. LinkedIn.
4. Create an Irresistible Offer: Learn why you must give people what they want—and sneak in what they need.
5. Launch + Stay Consistent: Why consistent action beats perfection, and how to keep going even when your first launch flops.

💥 Bonus Resources Mentioned

• 🎁 Free Download: 5 Steps to Starting Your Public Health Business
• 💼 LinkedIn Branding Guide: Get it here
• 🧠 Join the Public Health Club: Your go-to community for mentorship, workshops, RFP lists, and more!

👏 Want More Support?

Join the Public Health Club to get mentorship, access to client opportunities, and trainings to grow your business.

https://www.drdesshow.com/

https://www.publichealthclub.com/

In this episode of The Dr. Des Show, we explore how public health professionals can pivot into high-paying roles in the tech industry—without needing a coding bootcamp. Dr. Des breaks down three career paths you might not have considered, shares how your existing skills already align, and offers practical strategies to start applying today. If you've done community assessments, program planning, or compliance work, there's a place for you in tech—and this episode is your roadmap.

What You’ll Learn:

• Why tech is one of the fastest-growing opportunities for public health professionals
• The 3 tech roles you can get with a public health background:
  1. UX Researcher – Learn how your qualitative evaluation skills translate into product usability work
  2. Data Product Manager – Discover how your program and KPI experience aligns with product and platform strategy
  3. Digital Health Ethics & Privacy Consultant – Explore how HIPAA, compliance, and policy knowledge are in demand at startups and tech companies
• How to reframe your resume language to speak the language of tech recruiters
• Salary ranges for each role (ranging from $95K to $140K+)
• Why networking and visibility (not just job boards) are essential to finding hidden tech opportunities

Mentioned in This Episode:

• The Public Health Ideal Career Quiz
• Public Health and Tech Workshop inside The Public Health Club
• The Business of Public Health Summit

Action Steps:

• Take the Public Health Ideal Career Quiz
• Join the Public Health Club to access workshops and virtual rooms to build your tech readiness
• Rework your resume using the job description as your cheat code
• Start telling people about your skills—especially on LinkedIn

Quotable Moment:

Subscribe & Share:
If this episode sparked ideas for your next career move, don’t forget to subscribe, leave a review, and share this episode with a public health friend who needs to hear it!

https://www.drdesshow.com/

https://www.publichealthclub.com/