Ever hire someone in your business and realize real quick that you jumped the gun? In this transparent and educational episode, Dr. Des takes us back to her very first hire as a new entrepreneur—when she brought on a social media manager without a clear strategy or ROI in mind. The result? A total flop.

But as always, there's growth in the glow-up.

Dr. Des breaks down her early hiring mistakes, what she would do differently, and how her hiring process evolved from reactive to strategic across Young, Black & Professional, Strickland Health Consulting, and The Public Health Club. She also shares what types of roles helped her scale without burnout—and how she determines whether a hire is worth it.

Whether you’re making your first hire or expanding your team, this episode is a must-listen.

🔑 What You’ll Learn:

• Why hiring without a plan or metrics will drain your time and money
• The difference between hiring for visibility (like social media) vs. profitability (like email marketing)
• How to evaluate whether a role will bring in a real return on investment (ROI)
• What CEO-level tasks only you should be doing—and what to delegate
• The power of hiring contractors over full-time employees when scaling lean
• Why understanding your business model (B2B vs. B2C) changes who you should hire
• How community and networking can lead to your next best hire

🛠️ Resources Mentioned:

• The Public Health Club: www.publichealthclub.com
• Kit.com – Dr. Des’s email marketing platform

https://www.drdesshow.com/

https://www.publichealthclub.com/