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The Digital Brew

The Digital Brew

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Want to know how to start and grow a small business? Pour yourself a cuppa and listen to Angela and Stewart talk about websites, marketing, copywriting, SEO, content marketing, tools, systems and processes, and running a small business. With a balance between storytelling, learnings, and actionable tips, we always try to keep it on topic. We know you’re busy, so we carefully plan each episode to be the perfect length to enjoy over a cup of tea or coffee. Who is The Digital Brew? We’re Angela and Stewart Rodgers - married high school sweethearts in Brisbane, Australia. Together we combine our copywriting and web design skills to launch really, ridiculously good websites that help our clients be more visible online. Want to catch every episode? Subscribe to The Digital Brew Postcast on your favourite podcast app or head to https://thedigitalbrew.com.au/podcast/ to check out detailed show notes and resources.

Hosted on Acast. See acast.com/privacy for more information.

© 2025 The Digital Brew
Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • #25 - Running a business and staying married
    Jul 5 2025

    In this episode, we're diving into something really personal - how we manage to run a business together while staying happily married. When we tell people we're married to our business partner, we usually get that look of mild shock followed by "How do you survive spending so much time together?"


    Our Journey

    We've been running businesses together on and off for over 10 years now, and we've been married for 13 years this year. Back when we started our first business, we were only 22 and barely adulting properly! We were newlyweds trying to figure out marriage whilst simultaneously learning how to run a business without a boss telling us what to do.

    Those early days were tough but also pretty wonderful. We got to spend heaps of time together - café breakfasts, beach walks whilst everyone else was at work (definitely pre-kids!). But we struggled with time management and switching off from work for ages.

    When we launched The Digital Brew, we were older, had two kids, and crucially, we'd figured out what roles we each played best.


    Our Top Tips for Working with Your Spouse1. Set Goals Together

    Have really good reasons for going into business together that you're both committed to. Whether it's financial goals, flexibility for family, or career opportunities - these will carry you through the tough spots.


    2. Play to Your Strengths

    Don't assume who should do what based on stereotypes. We initially thought Angela would be the creative one and Stewart would handle admin and finance. Turns out Stewart's rubbish at admin! Now Angela handles the upfront project work and ongoing admin/finance, while Stew focuses on long-term client management and support.


    3. Give Each Other Space

    We split our tiny office down the middle with a divider. Sounds dramatic, but it's brilliant! We can still chat about projects, but we're not constantly interrupting each other.


    4. Set Boundaries

    Use tech systems to keep work conversations contained. We use Twist for async work chats and Todoist for task management. No more work talk over dinner (the kids quickly shut that down anyway!).


    5. Always Do Your Best

    The beauty of working with your spouse is seeing the full picture of what they're dealing with. Support each other through the ups and downs.


    6. Marriage First

    Marriage is forever - business might not be. If your marriage goes sideways, chances are your business will too. Prioritise your relationship above all else.


    What's Next?

    This wraps up season two of our podcast! We're taking a little break but we'll be back with season three and loads of fresh episodes already planned.

    Thanks for listening, and if you've got your own experiences or tips about working with your spouse, we'd love to hear them!

    Hosted on Acast. See acast.com/privacy for more information.

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    13 m
  • #24 - Quality over quantity content
    Jun 27 2025

    In this episode, we're diving into a topic that's been on our minds lately - quality versus quantity when it comes to content creation. With AI tools making it easier than ever to pump out heaps of content, we thought it was time to have a proper chat about why quality should still be your number one priority.


    What We Cover
    Defining High Quantity Content


    We break down what "high quantity" actually means by looking at it two ways:

    • Platform-specific comparisons (like one LinkedIn post per week being average)
    • Industry-specific benchmarks (B2C vs B2B posting frequencies)

    For context, we paint a picture of what extreme quantity might look like for a small B2B service provider - daily blogs, multiple social posts, and loads of stories content. Sounds exhausting, right?


    The Five Pillars of Quality Content

    Angela walks us through what makes content truly quality:

    1. Usefulness - Does it actually deliver on its promise?
    2. Uniqueness - Your own spin, not just copy-pasted AI content
    3. Accuracy - Research thoroughly and back up your claims
    4. Experience - Proper formatting, grammar, and user-friendly presentation
    5. People-focused - Created for humans first, not just algorithms

    Why Quality Wins Every Time

    When you focus on quality over quantity, brilliant things happen:

    • You build a reputation people actually trust
    • Followers stop scrolling and start engaging
    • Search engines love your stuff and rank you higher
    • You have time to build real relationships with other creators
    • You create work you're genuinely proud of

    The Quantity Trap

    On the flip side, we discuss what happens when you prioritise pumping out loads of mediocre content:

    • Your brand values get lost in the noise
    • People start seeing you as someone who cuts corners
    • Engagement drops and algorithms punish you
    • You might even start hating the work you do

    Our Take

    Look, we're not against using AI tools - they can be brilliant when used properly. But if your team is suddenly producing heaps more content with the same resources, that's a red flag. Always double-check that your content still ticks those quality boxes.


    For most small businesses, the reality is you can't have both quality and quantity without a massive investment. And that's okay! We'd rather see you create one piece of great content than ten pieces of rubbish.


    Bottom line: If you're not in a position to produce content consistently, choose infrequent good content over frequent mediocre content. Your audience (and your sanity) will thank you for it.

    Hosted on Acast. See acast.com/privacy for more information.

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    12 m
  • #23 - Tools we use - websites, productivity, content creation
    Jun 19 2025
    In this episode, we're sharing our tried-and-tested toolkit that keeps our digital agency running smoothly. We've been refining these tools over 10+ years!Content Creation & WritingGoogle Docs - Angela's go-to for pretty much everything writing-related.AI Transcription Tools - We've used Otter AI, Temi, and Happy Scribe to turn client calls into content gold. Claude AI - Our favourite for development help and content brainstorming.Website Building & DesignWordPress - Still our CMS of choice. Bricks Builder - Our current visual builder. Great balance of flexibility for us and simplicity for clients.Figma - Where all our designs start. Productivity & Project ManagementTodoist - Our task management lifesaver.Twist - We ditched Slack for this gem.Zoom - Still our reliable choice for client calls, especially with that handy Google Calendar integration.SEO & AnalyticsMangools - Our budget-friendly SEO toolkit. Google Analytics & Search Console - We use them, but let's be honest, GA4 is a bit of a pain compared to the old Universal Analytics!Technical ToolsWP Umbrella - Keeps all our WordPress sites monitored, updated, and secure.GridPane - Our WordPress hosting management panel that makes server management actually enjoyable.Gmail + MXroute - Our clever email setup that gives us Google's interface without being locked into their ecosystem.Client CollaborationUserBack - Absolute lifesaver for getting website feedback.Fluent CRM - Our WordPress-based email marketing solution. ScreenPal - Perfect for quick how-to videos and client walkthroughs.Design & GraphicsCanva - Essential for quick graphics when you're not a full-time designer. Hosted on Acast. See acast.com/privacy for more information.
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    28 m
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