In this episode, we're diving into a topic that's been on our minds lately - quality versus quantity when it comes to content creation. With AI tools making it easier than ever to pump out heaps of content, we thought it was time to have a proper chat about why quality should still be your number one priority.

We break down what "high quantity" actually means by looking at it two ways:

• Platform-specific comparisons (like one LinkedIn post per week being average)
• Industry-specific benchmarks (B2C vs B2B posting frequencies)

For context, we paint a picture of what extreme quantity might look like for a small B2B service provider - daily blogs, multiple social posts, and loads of stories content. Sounds exhausting, right?

Angela walks us through what makes content truly quality:

1. Usefulness - Does it actually deliver on its promise?
2. Uniqueness - Your own spin, not just copy-pasted AI content
3. Accuracy - Research thoroughly and back up your claims
4. Experience - Proper formatting, grammar, and user-friendly presentation
5. People-focused - Created for humans first, not just algorithms

When you focus on quality over quantity, brilliant things happen:

• You build a reputation people actually trust
• Followers stop scrolling and start engaging
• Search engines love your stuff and rank you higher
• You have time to build real relationships with other creators
• You create work you're genuinely proud of

On the flip side, we discuss what happens when you prioritise pumping out loads of mediocre content:

• Your brand values get lost in the noise
• People start seeing you as someone who cuts corners
• Engagement drops and algorithms punish you
• You might even start hating the work you do

Look, we're not against using AI tools - they can be brilliant when used properly. But if your team is suddenly producing heaps more content with the same resources, that's a red flag. Always double-check that your content still ticks those quality boxes.

For most small businesses, the reality is you can't have both quality and quantity without a massive investment. And that's okay! We'd rather see you create one piece of great content than ten pieces of rubbish.

Bottom line: If you're not in a position to produce content consistently, choose infrequent good content over frequent mediocre content. Your audience (and your sanity) will thank you for it.

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