Adam Patch discusses his journey from motion graphics to directing, the advantages of a strong VFX background, and the challenges of industry practices like triple bidding. Adam shares his creative approach, including building detailed treatments with the help of his custom tool “Patch Tagger,” and dives into a case study of his visually bold LL Flooring spot.

Follow Adam:

Instagram: @adampatch

adampatch.com

patchtagger.com

Eric Maldin is the co-founder/coo of Stadium. The conversation explores the changing landscape of commercial directing—from the importance of personal branding in a saturated market to the art of pitching and the value of specialization. Eric offers an honest look at building a creative career, the entrepreneurial hustle behind Stadium’s rise, and what it takes to stay relevant and inspired in a rapidly evolving industry.

Follow Eric:

@ericmaldin

www.stadiumcreativegroup.com

Liz Archer is a triple threat in the commercial world—comedy director, screenwriter, and in-demand treatment writer. In this episode, Liz pulls back the curtain on the art of crafting director’s treatments—both her own and when collaborating with other directors. She shares her take on film school versus the self-taught path, and dives into the nuances of pacing, timing, and intuition when directing comedy that truly lands.

Follow her:

@elizabethmarcher

www.elizabetharcherfilm.com

In this episode, Chris Leclerc dives into the importance of client service as a commercial director, emphasizing how a collaborative, solutions-oriented mindset on set can build trust and lead to long-term relationships and repeat business. He shares insights into how treating clients as creative partners—not obstacles—can elevate a project and create a more rewarding experience for everyone involved. Chris also breaks down his recent commercial for Garmin, detailing how he transformed a minimal brief into a compelling visual story through creative pitching, close collaboration with Garmin’s internal team, and a clear vision rooted in authenticity and emotional impact.

Follow Chris:

Instagram - @chrislecrc

Website - https://www.territory6.com/