Adam Patch discusses his journey from motion graphics to directing, the advantages of a strong VFX background, and the challenges of industry practices like triple bidding. Adam shares his creative approach, including building detailed treatments with the help of his custom tool “Patch Tagger,” and dives into a case study of his visually bold LL Flooring spot.

Follow Adam:

Instagram: @adampatch

adampatch.com

patchtagger.com

Eric Maldin is the co-founder/coo of Stadium. The conversation explores the changing landscape of commercial directing—from the importance of personal branding in a saturated market to the art of pitching and the value of specialization. Eric offers an honest look at building a creative career, the entrepreneurial hustle behind Stadium’s rise, and what it takes to stay relevant and inspired in a rapidly evolving industry.

Follow Eric:

@ericmaldin

www.stadiumcreativegroup.com

Liz Archer is a triple threat in the commercial world—comedy director, screenwriter, and in-demand treatment writer. In this episode, Liz pulls back the curtain on the art of crafting director’s treatments—both her own and when collaborating with other directors. She shares her take on film school versus the self-taught path, and dives into the nuances of pacing, timing, and intuition when directing comedy that truly lands.

Follow her:

@elizabethmarcher

www.elizabetharcherfilm.com