• The CEO’s Strategic Growth Edge: A Go-To-Market System That Scales

  • May 5 2025
  • Duración: 36 m
  • Podcast

The CEO’s Strategic Growth Edge: A Go-To-Market System That Scales

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  • "You don’t need more leads, you need clarity. Clarity on where your business can grow the most, the fastest, and at the highest margin. That’s what a real go-to-market system delivers. It’s not about volume anymore. It’s about alignment, focus, and making sure every team... marketing, sales, customer success is executing toward the same outcome. That’s how CEOs scale with confidence." Sangram Vajre In this episode of Revenue Boost: A Marketing Podcast, titled, The CEO’s Strategic Edge: A Go-To-Market System That Scales, host Kerry Curran sits down with go-to-market expert Sangram Vajre to unpack the GTM system that’s helping CEOs move from chaos to clarity—and from growth stalls to scalable revenue. If you’re a CEO or business leader struggling to align your executive team, spinning your wheels on pipeline that doesn’t convert, or unsure where to invest for the biggest return—this conversation is your strategic edge. Sangram shares the modern GTM framework used by thousands of companies to align cross-functional teams, identify high-margin opportunities, and build a scalable system that drives predictable growth. You’ll walk away with the core principles behind GTM operating systems, how to identify your Total Relevant Market (TRM), and why the CEO—not marketing or sales—must own the go-to-market strategy. What You’ll Learn: Why traditional sales-led growth strategies are failing The 3 stages of scalable growth: Problem-, Product-, and Platform-Market Fit How to align your executive team on a single GTM slide The key to driving 120%+ NRR without adding headcount Why GTM isn’t a department—it’s a business system How CEOs can lead GTM without running it 🎙️ Thanks for tuning in! Struggling with flat or slowing revenue growth? You’re not alone. That’s why Revenue Boost: A Marketing Podcast brings you expert insights, actionable strategies, and real-world success stories to help you scale faster. 🚀 🔥 If you’re serious about growth, hit follow, subscribe, and drop a ⭐⭐⭐⭐⭐ rating—it helps us keep the game-changing content coming! New episodes drop regularly—don’t miss out! 🎧 Follow us on Apple Follow us on Spotify Watch on YouTube Read Revenue Boost: A Marketing Podcast transcripts. To learn more about Kerry Curran and the RBMA: Revenue Based Marketing Advisors, go to www.revenuebasedmarketing.com and be sure to follow us on Kerry's LinkedIn Profile and The RBMA: Revenue Based Marketing Advisors Profile. RBMA specializes in business transformation to drive revenue growth. We lead companies move from an ABM strategy to a company wide Go-to-Market program that sets you up for sustainable, year-over-year revenue growth. If you're in the market for a Fractional Chief Marketing Officer or Fractional Chief Revenue Officer be sure to reach out to Kerry. Kerry is also available for speaking, panel moderation, and other professional presentation services. For services and contact information check out the RBMA: Revenue Based Marketing Advisors website here.
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