Revenue Boost: A Marketing Podcast Podcast Por Kerry Curran arte de portada

Revenue Boost: A Marketing Podcast

Revenue Boost: A Marketing Podcast

De: Kerry Curran
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 Great marketing doesn’t just build your brand, it builds your business and revenue growth. Revenue Boost: A Marketing Podcast is your free executive masterclass, built for decision-makers ready to turn strategy into revenue. Each compact episode is an insight-packed crash course, high-impact conversations with growth operators who’ve already cracked the code. My guests bring proven frameworks, demand-gen tactics, pipeline-acceleration tips, and revenue attribution hacks you can deploy immediately. No fluff. No theory. Just smarter, more effective, and more sustainable ways to scale. I’m Kerry Curran, Host, Producer, and Founder of RBMA: Revenue Based Marketing Advisors. When I’m not on the mic, I advise B2B and SaaS brands on ABM playbooks, product-led growth, and sales-marketing alignment that drive predictable revenue. Why hit “Follow”? Because 1.3 million downloads say this is where leaders find: B2B marketing strategy that turns brand awareness into booked revenue Account-based marketing techniques that explode win rates AI-powered SEO & retail media insights that keep you ahead of the algorithm Sales-enablement and RevOps plays that shorten cycles and spike CLV Recent can’t-miss episodes: “Unlocking Growth in a Budget-Constrained World” – marketing strategy when spend is tight “The Retail Media ‘Death Star’” – winning visibility from Amazon to Instacart “AI + EQ + GTM” – the new growth equation for B2B leaders “Colors, Logos & Loyalty” – branding science that converts skeptics into superfans “From Insight to Impact” – research-driven personalization that scales What you’ll master - Strategic Marketing that Drives Revenue – brand positioning, content marketing, influencer & social commerce - Sales & Marketing Alignment – ABM orchestration, discovery-call optimization, RevOps frameworks - Data, AI & Tech – first-party data activation, AI-driven SEO, CRM-powered lifecycle marketing - Performance & Attribution – full-funnel analytics, ROI proof, revenue forecasting - Founder-Led & Executive Growth – product-led growth, GTM pivots, leadership playbooks Who should listen? CMOs, CROs, founders, and SaaS CEOs chasing scalable revenue B2B, B2C, & DTC marketers tired of random acts of marketing Sales & BD teams demanding tighter alignment and faster pipelines Before Googling “business growth strategies,” “B2B marketing,” “SaaS growth,” or “go-to-market strategy” subscribe now on Apple, Spotify, or YouTube and get the next growth playbook before your competitors even know it exists. Sponsor spotlight: Our top episodes top 30K downloads (IAB certified). Want your brand in front of growth-obsessed decision-makers? Email me for custom sponsorship packages. Revenue Boost is powered by RBMA: Revenue Based Marketing Advisors. Ready for a growth infrastructure audit? Visit revenuebasedmarketing.com today.© 2025 Revenue Boost: A Marketing Podcast Economía Gestión Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • The New SEO Frontier: How Marketers Can Win Visibility in the Age of AI

    The New SEO Frontier: How Marketers Can Win Visibility in the Age of AI
    Jul 4 2025
    “Visibility in the age of AI isn't just about ranking anymore—it's about being understood, trusted, and retrievable by the machines your buyers now rely on. These engines extract only the most relevant chunks of content to answer the query. And if your message isn't structured clearly or consistent across channels, you risk being invisible.” That's a quote from David Kirkdorffer and a sneak peek at today's episode.Hi there, I'm Kerry Curran, B2B Revenue Growth Executive Advisor, Industry Analyst, and host of Revenue Boost: A Marketing Podcast. Every episode, I sit down with top experts to bring you actionable strategies that drive real results. If you're serious about growth, hit subscribe to stay ahead of your competition.In The New SEO Frontier: How Marketers Can Win Visibility in the Age of AI, I sit down with David Kirkdorffer. He's a B2B marketing strategist and generative SEO expert. We break down how your content, website, and messaging must evolve to be visible in LLM-powered search. We explore what's changed, what still works, and what's next—so your brand stays front and center no matter which AI engine your buyer turns to.Be sure to stay to the end, where David shares why team alignment across content, SEO, PR, and partnerships is your best defense—and greatest opportunity—in an AI-first future. Let's go.Kerry Curran, RBMA (00:01.422)So, welcome, David. Please introduce yourself and share your background and expertise.David Kirkdorffer (00:07.466)Hi, Kerry, and thank you so much for bringing me on the show. My background: I’m a B2B marketer—I've been doing B2B marketing for, let's say, 30-plus years. I have focused most of my career on generating leads for sales teams, and that is still my focus, though the way it's done nowadays has certainly changed. I've worked mostly in technology companies selling technology to technology departments—so IT tech for IT tech consumers. Over the years, that's gone from enterprise accounts, as technologies became more democratized, down to mid-sized businesses and small businesses. That's briefly about me.Kerry Curran, RBMA (00:41.112)Excellent—great. I'm excited to dive into your area of expertise. When we first met and explored Atmosphere TV and your capabilities, I got really excited about the unique aspect of connecting consumers with brands and helping brands with their narrative and storytelling. So, talk about out-of-home. What trends are you seeing and hearing today? Tell us more about that.David Kirkdorffer (01:18.670)Sure. The out-of-home market—specifically the digital out-of-home market—is certainly thriving. Succinctly, the extraordinary reach, context, and impact of digital out-of-home are literally reshaping consumer engagement. Brands and agencies that truly want to move the needle are tapping into screens and spaces that were previously overlooked, undervalued, or underutilized.Three key elements are consistent in the conversation—what people look for in their investment: efficacy, deliverability, and accountability. Out-of-home provides all three.Kerry Curran, RBMA (01:59.448)Definitely. To your point, the advent and growth of digital out-of-home really revitalized what we once knew as traditional billboards or bus stops. It's cool to see the evolution in advanced targeting.David Kirkdorffer (02:26.644)It’s sophisticated now. This is not your father's billboard, as they say. The optimal blend of mass reach and local precision—plus brand-safe channels—makes it a distinguished place to market.Kerry Curran, RBMA (02:45.142)How are you seeing that increased interest in out-of-home as part of the media mix?David Kirkdorffer (02:51.706)Marketers recognize a real opportunity to align messaging not only with what people are doing, but also with why they're doing it. At a neighborhood level we can connect with what people are experiencing in real time—where they live, work, and play. Digital out-of-home is inherently location-based and enhanced significantly by contextual targeting. That's where companies like Atmosphere come into play.Kerry Curran, RBMA (03:13.720)There are also a lot of stats to prove that point about engagement and growth. I know you had some eMarketer stats. Would you share a bit?David Kirkdorffer (03:40.846)Sure. I rarely use sports analogies, but when I was asked why I went to Atmosphere two years ago, I said in hockey you “skate to where the puck is headed.” In 2024, U.S. out-of-home revenue was just over $9 billion, a 4.5 percent increase over 2023. What’s particularly noteworthy: digital out-of-home represents roughly 34 percent of that—about $3 billion—and grew at about the same rate. That shows where investments and returns are heading.Kerry Curran, RBMA (04:30.104)Exactly. And digital lets you create dynamic, highly visual ads that incorporate location or audience targeting. It's a perfect blend of niche targeting and creative impact.David Kirkdorffer (04:56.696)Absolutely. ...
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    42 m
  • The Rise of the Fractional CMO: How to Accelerate Revenue Growth Without the Overhead

    The Rise of the Fractional CMO: How to Accelerate Revenue Growth Without the Overhead
    Jun 29 2025
    Fractional leaders aren’t here for job security—we’re here to build legacies. We remove the internal angst that clouds big decisions. We’re not protecting titles or playing politics. We’re focused on what drives transformation, growth, and lasting impact.Hi there, I’m Kerry Curran, B2B Revenue Growth Executive Advisor, Industry Analyst, and host of Revenue Boost: A Marketing Podcast.In every episode, I sit down with top experts to bring you actionable strategies that drive real results. If you’re serious about growth, hit subscribe and stay ahead of the competition.In The Rise of the Fractional CMO: How to Accelerate Revenue Growth Without the Overhead, I sit down with Virginie Glaenzer, a fractional CMO, tech entrepreneur, and community builder.We explore how fractional marketing leaders are reshaping go-to-market execution, AI adoption, and executive alignment across today’s most innovative organizations.Be sure to stay tuned until the end, where Virginie shares her advice on how to scope your first fractional engagement and make an immediate impact, without the overhead.Let’s go!Kerry Curran, RBMA (00:02.148)So, welcome, Virginie. Please introduce yourself and share your background and expertise.Virginie Glaenzer, Frac. CMO (00:09.086)Thank you so much, Kerry, for having me on your podcast. I’m really excited—I think the work you’re doing is amazing. My name is Virginie—Virginie Glaenzer. I’m originally from France and am your typical immigrant. I’ve had quite an interesting journey: I moved to the San Francisco Bay Area in 1998, started a couple of software businesses, and had my fair share of successes and failures.After 17 years in Silicon Valley, I moved to New York for about 12 years, where I served as VP of Marketing and CMO for mid-size organizations. I’ve been in D.C. for the last year and a half. Over the past 30 years, most of my career has been in B2B SaaS tech, helping organizations. Today, as a fractional CMO, I enjoy supporting small- to mid-size companies that are trying to disrupt their industries—mostly in tech, where technology is part of their offering. That’s just a little bit about me.Kerry Curran, RBMA (01:21.594)Thank you. I’m very excited to speak with you today. You have a wealth of experience, but I want to start by diving into fractional CMOs and the evolution of fractional executives. I know you serve both as a fractional CMO and as the leader of Acorn Oak, so I’d love to hear what you’ve seen regarding this evolution and why you find it so valuable.Virginie Glaenzer, Frac. CMO (01:54.804)That’s a great question. I actually fell into the fractional model—I never thought I would become a consultant—but it has changed my life, and I love it. I chose the fractional path because I wanted to make real, lasting change. When I was a VP of Marketing, I found that people wanted me to make them feel comfortable instead of guiding them through change. As a fractional CMO, I offer an unbiased outside perspective, removing the anxiety and internal angst that often accompany big decisions—something I couldn’t do as a full-time employee.My focus isn’t on protecting a title or playing politics; it’s about building a legacy, not job security. As a result, I avoid the “drink-the-Kool-Aid” syndrome that can cloud judgment. The fractional model really works, and I think it took off after COVID because companies realized they could hire talent anywhere. When you hire people remotely, you don’t see the hours; you see the output. A fractional executive who works two days a week can deliver the equivalent of four days from a traditional employee—and often, that’s all a company needs.AI is also disrupting organizations. Internal employees may hesitate to rock the boat, but a fractional executive will do whatever is necessary to drive change.Kerry Curran, RBMA (04:01.762)I love that example—doing in two days what others might do in four—because when you can focus solely on the initiative, you avoid the distractions of full-time employment and get more done. Another benefit is that fractional CMOs must stay on top of trends—from AI to strategy—and can apply learnings from one client to another, an opportunity full-time employees don’t always have.Virginie Glaenzer, Frac. CMO (04:59.680)Absolutely. Working with multiple clients gives you a different view of each market. You come in with broad experience, fresh perspectives, and numerous frameworks. It’s a win–win—deeply satisfying for the individual and invaluable for the organization.Kerry Curran, RBMA (05:28.266)I’m seeing a trend: six years ago, most engagements were project-based—solving urgent challenges over three to six months. Now, clients hire me as a fractional CMO for assignments that can last a couple of years. As long as you’re helping the company reach its next growth stage, why not?Virginie Glaenzer, Frac. CMO (05:57.428)Exactly. Hiring a ...
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    26 m
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