• Revenue Boost: A Marketing Podcast

  • De: Kerry Curran
  • Podcast

Revenue Boost: A Marketing Podcast

De: Kerry Curran
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  • Hey there! I’m Kerry Curran—revenue growth consultant, industry analyst, and your host of Revenue Boost: A Marketing Podcast. Every episode, I sit down with top marketing and sales experts to bring you actionable strategies that drive measurable revenue growth results. We’ve had over 800K downloads, so if you’re serious about scaling your business, hit subscribe to stay ahead of your competition! Revenue Boost: A Marketing Podcast is a must-listen for business leaders, marketers, and sales professionals who want to drive revenue growth, optimize marketing strategies, and stay ahead in a competitive landscape. Across our diverse range of episodes, this podcast delivers actionable insights, expert strategies, and real-world case studies that empower listeners to make informed business decisions for better revenue growth. If your brand sells to marketers, give me a shout about custom sponsorship opportunities! Topics we’re covering: 1. Strategic Marketing for Business Growth How to align marketing with business goals to drive measurable revenue. The role of branding in both B2B and B2C growth, including positioning, storytelling, and visual identity. Leveraging influencer marketing, social commerce, and content strategies for brand awareness and engagement. The power of creativity in marketing—breaking through the noise to create emotional connections. 2. Sales & Marketing Alignment for Revenue Acceleration How to bridge the gap between sales and marketing to create a seamless customer journey. Optimizing discovery calls, CRM strategies, and ABM approaches to generate and convert high-quality leads. Implementing AI-driven strategies for automation, personalization, and improved targeting. 3. Data, AI, and Technology in Modern Marketing The evolving role of AI in search, content creation, and advertising (SEO, retail media, ChatGPT, and beyond). How brands can use first-party data and analytics to enhance personalization, optimize campaigns, and measure ROI. The rise of AI-driven retail media networks, influencer attribution, and omnichannel marketing strategies. 4. Evolving Consumer Behavior & New Marketing Channels The shift in buyer behavior and decision-making—why modern customers engage before speaking to sales. Understanding the impact of social listening, consumer insights, and community-driven marketing. How LinkedIn, TikTok, Amazon, and retail media networks are shaping digital marketing strategies. 5. Optimizing Performance Marketing & Revenue Attribution Best practices for integrating brand marketing with performance marketing to drive ROI. The importance of revenue attribution models—how to track and measure the real impact of marketing investments. How B2B and DTC brands can balance short-term wins with long-term brand building. 6. Founder-Led Growth & Executive-Level Marketing Strategies Insights from top CMOs, marketing executives, and business leaders on scaling brands efficiently. The impact of thought leadership, personal branding, and organic social media in driving business growth. How startups and legacy brands alike can navigate challenges and capitalize on opportunities in a rapidly evolving digital landscape. 7. Retail Media, E-Commerce & Amazon Growth Strategies How brands can leverage Amazon, Walmart, and Instacart to drive online sales and visibility. The latest trends in multi-network retail media, affiliate marketing, and performance-based advertising. How brands can optimize their content, listings, and influencer strategies to succeed in e-commerce. Who Should Listen? CMOs & Marketing Leaders looking to refine their go-to-market strategies. Founders & Executives who want to scale their business with smarter marketing investments. Sales & Business Development Teams aiming to improve alignment with marketing. B2B & DTC Marketers seeking new ways to drive awareness, engagement, and conversions. Growth & Revenue Leaders focused on maximizing ROI through data-driven strategies. Each episode is packed with expert insights and practical takeaways that help businesses drive sustainable growth, optimize marketing investments, and build a competitive edge. Why This Podcast Matters B2B business development is more complex than ever. Many companies are over-investing in sales while pulling back on marketing—yet buyer behavior has shifted in the opposite direction. 🔹 Today’s buyers build their shortlists before speaking to sales reps. 🔹 If your brand isn’t visible and credible, you won’t make it into their consideration set. To win in today’s market, you must excel across four critical stages: ✅ Awareness: Buyers must know your brand ✅ Affinity: They must believe you can solve their challenges ✅ In-Market: They must be ready to buy ✅ Engagement: Sales must convert them into customers At RBMA: Revenue Based Marketing Advisors, we offer Fractional CMO services to help businesses optimize their entire growth infrastructure—from brand development to ...
    © 2025 Revenue Boost: A Marketing Podcast
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Episodios
  • Revenue and Retention: Why Customer Success Is Key to Sustainable Growth

    Revenue and Retention: Why Customer Success Is Key to Sustainable Growth
    May 8 2025
    "Most companies focus on acquiring new customers, but in recurring revenue businesses, 70–90% of revenue comes from existing customers. If you're not investing in retention and expansion, you're leaving your biggest growth lever untapped.” Roee Hartuv In this episode of Revenue Boost: A Marketing Podcast titled, Revenue and Retention: Why Customer Success Is Key to Sustainable Growth host Kerry Curran is joined by Roee Hartuv, Head of Revenue Architecture at Winning by Design, to unpack a mindset shift that B2B companies must embrace to grow sustainably: true revenue growth doesn’t end at the closed-won stage—it begins there. Drawing from his experience advising recurring revenue businesses around the world, Roee breaks down how the traditional go-to-market model focused almost entirely on new acquisition—is no longer enough. He introduces the “bowtie” framework, a more holistic approach to GTM that prioritizes retention, expansion, and customer lifetime value. Throughout the conversation, you’ll learn: Why 70–90% of recurring revenue comes from existing customers—and why most companies are underinvesting in that opportunity How customer success can become a strategic growth engine not just a support function Why expansion is more efficient than acquisition, and how to resource accordingly How to structure high-performing CS pods to support mid-market and enterprise clients Ways to equip account managers with the mindset and messaging to grow accounts without sounding “salesy” The critical role of marketing in supporting post-sale growth, from product updates to thought leadership And why companies should stop thinking of GTM as a funnel and start treating it as a bowtie This episode is a must-listen for marketing, sales, RevOps, and customer success leaders who are ready to drive sustainable revenue growt not just this quarter, but long-term. If you're serious about building a revenue engine that lasts, this one’s for you."🎙️ Thanks for tuning in! Struggling with flat or slowing revenue growth? You’re not alone. That’s why Revenue Boost: A Marketing Podcast brings you expert insights, actionable strategies, and real-world success stories to help you scale faster. 🚀 🔥 If you’re serious about growth, hit follow, subscribe, and drop a ⭐⭐⭐⭐⭐ rating—it helps us keep the game-changing content coming! New episodes drop regularly—don’t miss out! 🎧 Follow us on Apple Follow us on Spotify Watch on YouTube Read Revenue Boost: A Marketing Podcast transcripts. To learn more about Kerry Curran and the RBMA: Revenue Based Marketing Advisors, go to www.revenuebasedmarketing.com and be sure to follow us on Kerry's LinkedIn Profile and The RBMA: Revenue Based Marketing Advisors Profile. RBMA specializes in business transformation to drive revenue growth. We lead companies move from an ABM strategy to a company wide Go-to-Market program that sets you up for sustainable, year-over-year revenue growth. If you're in the market for a Fractional Chief Marketing Officer or Fractional Chief Revenue Officer be sure to reach out to Kerry. Kerry is also available for speaking, panel moderation, and other professional presentation services. For services and contact information check out the RBMA: Revenue Based Marketing Advisors website here.
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    28 m
  • AI + EQ + GTM: The New Growth Equation for B2B Leaders

    AI + EQ + GTM: The New Growth Equation for B2B Leaders
    May 7 2025
    "If done right, AI will actually make us more human. It handles the busy work and surfaces real-time insights—so GTM teams can focus on what really drives revenue: building relationships, solving real problems, and creating long-term customer value." That’s a quote from Roderick Jefferson and a sneak peek at today’s episode.Hi there, I’m Kerry Curran—Revenue Growth Consultant, Industry Analyst, and host of Revenue Boost, A Marketing Podcast. In every episode, I sit down with top experts to bring you actionable strategies that deliver real results. So if you're serious about business growth, find us in your favorite podcast directory, hit subscribe, and start outpacing your competition today.In this episode, titled AI + EQ + GTM: The New Growth Equation for B2B Leaders, I sit down with keynote speaker, author, and enablement powerhouse Roderick Jefferson to unpack the modern formula for revenue growth: AI + EQ + GTM.We explore why traditional sales enablement isn’t enough in today’s landscape—and how real go-to-market success requires alignment across marketing, sales, and customer success, powered by emotional intelligence and smart technology integration.Whether you're a CRO, CMO, or GTM leader looking to scale smarter, this episode is packed with real-world insights and actionable strategies to align your teams and drive sustainable growth.Stick around until the end, where Roderick shares expert tips for building your own AI-powered revenue engine.If you’re serious about long-term growth, it’s time to get serious about AI, EQ, and GTM. Let’s go.Kerry Curran, RBMA (00:01)Welcome, Roderick. Please introduce yourself and share your background and expertise.Roderick Jefferson (00:06)Hey, Kerry. First of all, thanks so much for having me on. I’m really excited—I’ve been looking forward to this one all day. So thanks again. I’m Roderick Jefferson, CEO of Roderick Jefferson & Associates. We’re a fractional enablement company, and we focus on helping small to mid-sized businesses—typically in the $10M to $100M range—that need help with onboarding, ongoing education, and coaching.I’m also a keynote speaker and an author. I actually started my career in sales at AT&T years ago. I was a BDR, did well, got promoted to AE, made President’s Club a couple of times. Then I was offered a sales leadership role—and I turned it down. I know they thought I was crazy, but there were two reasons: first, I realized I loved the process of selling more than just closing big deals. And second, oddly enough, I wasn’t coin-operated. I did it because I loved it—it gave me a chance to interact with people and have conversations like this one.Kerry Curran, RBMA (01:16)I love that—and I love your background. As Roderick mentioned, he does a lot of keynote speaking, and that’s actually where I met him. He was a keynote speaker at B2BMX West in Scottsdale last month. I also have one of your books here that I’ve been diving into. I can’t believe how fast this year is flying—it’s already the first day of spring!Roderick Jefferson (01:33)Thank you so much. Wow, that was just last month? It feels like last week. Where is the time going?Kerry Curran, RBMA (01:45)I appreciate your experience for so many reasons. One is that—like we talked about before the show—my dad was in sales at AT&T for over 20 years. It paid for my entire education. So we were comparing notes on that era of innovation and what we learned back then.Roderick Jefferson (02:02)Thank you, AT&T!Kerry Curran, RBMA (02:13)So much of what you talked about on stage and wrote about in your book is near and dear to my heart. My background is in building integrated marketing-to-sales infrastructure and strengthening it to drive revenue growth. I’m excited to hear more about what you’re seeing and hearing. You talk to so many brands and marketers—what’s hot right now? What’s the buzz? What do we need to know?Roderick Jefferson (02:44)A couple of things. The obvious one is AI—but I’ll add something: it’s not just AI, it’s AI plus EQ plus IQ. Without that combination, you won’t be successful.The other big theme is the same old problem we’ve always had: Why is there such a disconnect between sales and marketing? As an enablement guy, it pains me. I spent 30 years in corporate trying to figure that out. I think we’re getting closer to alignment—thank you, AI, for finally stepping in and being smarter than all of us! But we’ve still got a long way to go.Part of the issue is we’re still making decisions in silos. That’s why I’ve become a champion of moving away from just "sales enablement."Yes, I know I wrote the book on sales enablement—but I don’t think that’s the focus anymore. In hindsight, “sales enablement” is too myopic. It's really about go-to-market. How do we bring HR, marketing, product marketing, engineering, sales, and enablement all to the same table to talk about the ...
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    36 m
  • The CEO’s Strategic Growth Edge: A Go-To-Market System That Scales

    The CEO’s Strategic Growth Edge: A Go-To-Market System That Scales
    May 5 2025
    "You don’t need more leads, you need clarity. Clarity on where your business can grow the most, the fastest, and at the highest margin. That’s what a real go-to-market system delivers. It’s not about volume anymore. It’s about alignment, focus, and making sure every team... marketing, sales, customer success is executing toward the same outcome. That’s how CEOs scale with confidence." Sangram Vajre In this episode of Revenue Boost: A Marketing Podcast, titled, The CEO’s Strategic Edge: A Go-To-Market System That Scales, host Kerry Curran sits down with go-to-market expert Sangram Vajre to unpack the GTM system that’s helping CEOs move from chaos to clarity—and from growth stalls to scalable revenue. If you’re a CEO or business leader struggling to align your executive team, spinning your wheels on pipeline that doesn’t convert, or unsure where to invest for the biggest return—this conversation is your strategic edge. Sangram shares the modern GTM framework used by thousands of companies to align cross-functional teams, identify high-margin opportunities, and build a scalable system that drives predictable growth. You’ll walk away with the core principles behind GTM operating systems, how to identify your Total Relevant Market (TRM), and why the CEO—not marketing or sales—must own the go-to-market strategy. What You’ll Learn: Why traditional sales-led growth strategies are failing The 3 stages of scalable growth: Problem-, Product-, and Platform-Market Fit How to align your executive team on a single GTM slide The key to driving 120%+ NRR without adding headcount Why GTM isn’t a department—it’s a business system How CEOs can lead GTM without running it 🎙️ Thanks for tuning in! Struggling with flat or slowing revenue growth? You’re not alone. That’s why Revenue Boost: A Marketing Podcast brings you expert insights, actionable strategies, and real-world success stories to help you scale faster. 🚀 🔥 If you’re serious about growth, hit follow, subscribe, and drop a ⭐⭐⭐⭐⭐ rating—it helps us keep the game-changing content coming! New episodes drop regularly—don’t miss out! 🎧 Follow us on Apple Follow us on Spotify Watch on YouTube Read Revenue Boost: A Marketing Podcast transcripts. To learn more about Kerry Curran and the RBMA: Revenue Based Marketing Advisors, go to www.revenuebasedmarketing.com and be sure to follow us on Kerry's LinkedIn Profile and The RBMA: Revenue Based Marketing Advisors Profile. RBMA specializes in business transformation to drive revenue growth. We lead companies move from an ABM strategy to a company wide Go-to-Market program that sets you up for sustainable, year-over-year revenue growth. If you're in the market for a Fractional Chief Marketing Officer or Fractional Chief Revenue Officer be sure to reach out to Kerry. Kerry is also available for speaking, panel moderation, and other professional presentation services. For services and contact information check out the RBMA: Revenue Based Marketing Advisors website here.
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    36 m
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