A sneak peek of what is to come on The Business of Show Business Podcast.

Jamie is a performer, arts marketeer and NCTJ entertainment journalist, he gives a 360 look at the entertainment industry and helps creatives with the business skills you need to market and promote yourself.

He also speaks to industry professionals about how to establish yourself as a leading expert at what you do, how to spot a niche, time management, how to smash your next casting and much more.

Guest experts include:

• Nileeka Bose
• Rosina Andrews
• Graeme Pickering
• Jenny Patrone
• Jake Waby
• Marisa Dargahi

You can find out more about Jamie and how to market yourself as a creative at https://www.jamiebody.com/

A lot of creatives overlook the fact that they are a 'product' or 'personal brand' and like all products you will do better in some markets than others, and like all products you need to clearly show what you have to offer and also upskill/learn new 'features' sometimes to secure the work you want.

In a nutshell, your skills and all you have to offer are inside the box and the way in which you market yourself is the package and advertising.

Marketing is the backbone of you as a business! Your talents and your skills are what secure you the job but we need to get you out there and seen by the people you want to be seen. There is no point in having an amazing product but no one seeing it or only the wrong people are seeing it.

As multifaceted individuals you have lots to offer, whether that is the classic triple threat, dancer and PT, performer and dance school owner, writer and lecturer, actor and producer and so on.

This episodes breaks down what marketing is for creatives and a few ways in which you can market yourself and your skills to make money.

In this episode we talk to choreographer, Bollywood Co Founder and entrepreneur Nileeka Bose.

We discuss the value of knowing your skill set and what sets you apart and how to create your own path in the entertainment industry.

Nileeka gives out so many amazing bits of advice during this interview and you can find out more about her here - https://www.nileeka.com/

Books mentioned:

• Paul Arden - It's Not How Good You Are, It's How Good You Want To Be.
• Eric Greitens - Resilience