Episodios

  • Ben Woollams, CEO and Founder, TrueRights

    Ben Woollams, CEO and Founder, TrueRights
    May 20 2025
    In this episode, we’re joined by Ben Woollams, CEO and founder of True Rights – a platform reshaping how digital rights are managed in marketing. Ben shares his fascinating journey from UBS to influencer marketing, and how his experience led him to tackle one of the industry’s biggest blind spots: IP mismanagement in the creator economy.
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    30 m
  • Virginie Chesnais, Chief Marketing Officer, Happydemics

    Virginie Chesnais, Chief Marketing Officer, Happydemics
    May 14 2025
    In this episode, we’re joined by Virginie Chesnais, Chief Marketing Officer at Happydemics, a global brand lift and advertising effectiveness platform. Virginie shares why building trusted, data-led partnerships is key to thriving in a fragmented media landscape, how brand lift studies go beyond vanity metrics to reveal true impact, and why marketers should stop measuring what’s easy […]
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    27 m
  • Marc Webbon, Co-Founder and CEO, Wonderhatch

    Marc Webbon, Co-Founder and CEO, Wonderhatch
    May 13 2025
    Marc Webbon, Co-founder and CEO of Wonderhatch, shares how his agency evolved from a production house to a full creative and strategic partner for brands like Spotify, Ford, and the British Film Institute. Recorded live at Advertising Week Europe, Mark discusses why authentic, problem-solving content wins today, how deep client understanding drives success, and why […]
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    33 m
  • Helen Keelan, Senior Sales Director, LG Ads

    Helen Keelan, Senior Sales Director, LG Ads
    May 8 2025
    Join Helen Keelan, Senior Sales Director at LG Ads, as she unpacks the evolution of connected TV and how LG is redefining media, data, and viewer journeys. Discover the power of home screen advertising, how brands can tap into real-time audience insights, and why smart targeting on smart TVs is the future of impactful engagement.
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    27 m
  • James Grant, SVP and Head of Advanced TV, Equativ

    James Grant, SVP and Head of Advanced TV, Equativ
    May 6 2025
    In this episode of the Business of Marketing podcast, we’re joined by James Grant, SVP and Head of Advanced TV at Equativ, a global ad tech platform powering the future of video advertising James shares how streaming is transforming TV, why outcome-based measurement is on the rise, and what marketers need to know about identity, transparency, and […]
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    30 m
  • Aisling Conlon, International Trade Director, UK Advertising

    Aisling Conlon, International Trade Director, UK Advertising
    Jan 15 2025
    Aisling Conlon, International Trade Director for UK Advertising, discusses her unique role in promoting UK advertising globally, especially in the US market. She highlights the impact of UK advertising exports, VIP networking events, and partnerships, such as with Advertising Week New York, aimed at fostering industry connections and expanding international opportunities for UK businesses.
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    26 m
  • Dana Bodine, VP of Marketing, Trustpilot

    Dana Bodine, VP of Marketing, Trustpilot
    Jan 14 2025
    Dana Bodine, VP of Marketing at Trustpilot, discussed the company’s mission to foster trust through authentic reviews, focusing on industries with high consumer lifetime value like FinTech in the U.S. She highlighted Trustpilot’s efforts to combat fake reviews, its AI-driven fraud detection, and data-backed ROI on customer engagement. Bodine emphasized human-centric marketing and the synergy […]
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    38 m
  • Damon Reeve, CEO, Ozone

    Damon Reeve, CEO, Ozone
    Dec 4 2024
    Damon Reeve, CEO of Ozone, discussed Ozone’s role as a programmatic advertising platform formed by major UK publishers to help them compete with larger platforms. He highlighted Ozone’s technological investments, focus on “premium web” content, and its recent expansion into the U.S. Reeve also addressed industry challenges, including audience targeting, media fragmentation, and regulatory issues.
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    26 m
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