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The Business of Marketing

The Business of Marketing

De: Advertising Week
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 Welcome to The Business of Marketing, the podcast that dives deep into the minds of B2B marketing leaders. Join us as we explore innovative strategies and approaches to B2B marketing, with a laser focus on driving demand and growth. Every episode we sit down with industry pioneers to uncover insights that can transform your marketing game. Whether you’re looking to refine your strategy or just searching for inspiration, this is where you’ll find the expertise to elevate your business. Tune in and let’s decode the business of marketing together.Copyright © 2025 path7.io Economía Gestión Gestión y Liderazgo Marketing Marketing y Ventas
Episodios
  • Ben Woollams, CEO and Founder, TrueRights

    Ben Woollams, CEO and Founder, TrueRights
    May 20 2025
    In this episode, we’re joined by Ben Woollams, CEO and founder of True Rights – a platform reshaping how digital rights are managed in marketing. Ben shares his fascinating journey from UBS to influencer marketing, and how his experience led him to tackle one of the industry’s biggest blind spots: IP mismanagement in the creator economy.
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    30 m
  • Virginie Chesnais, Chief Marketing Officer, Happydemics

    Virginie Chesnais, Chief Marketing Officer, Happydemics
    May 14 2025
    In this episode, we’re joined by Virginie Chesnais, Chief Marketing Officer at Happydemics, a global brand lift and advertising effectiveness platform. Virginie shares why building trusted, data-led partnerships is key to thriving in a fragmented media landscape, how brand lift studies go beyond vanity metrics to reveal true impact, and why marketers should stop measuring what’s easy […]
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    27 m
  • Marc Webbon, Co-Founder and CEO, Wonderhatch

    Marc Webbon, Co-Founder and CEO, Wonderhatch
    May 13 2025
    Marc Webbon, Co-founder and CEO of Wonderhatch, shares how his agency evolved from a production house to a full creative and strategic partner for brands like Spotify, Ford, and the British Film Institute. Recorded live at Advertising Week Europe, Mark discusses why authentic, problem-solving content wins today, how deep client understanding drives success, and why […]
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    33 m
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