Episodios

  • Ep197: Relationship Building with Dave Dubeau

    Ep197: Relationship Building with Dave Dubeau
    Jun 1 2025
    Starting conversations with the right people is more valuable than reaching everyone. In this episode, I sat down with Dave Dubeau, who's been helping real estate syndicators connect directly with accredited investors for over 20 years. Dave’s approach flips the traditional marketing script—and it’s surprisingly simple. He walks us through how high-net-worth professionals are often unreachable through standard channels, and how his clients have struggled with cold calls, networking events, and content marketing that leads nowhere. Instead, Dave’s team builds podcasts that are tailored to attract and engage their ideal investor—not for audience growth, but as a direct relationship builder. We cover the full evolution of this method: from trying to “net fish” for clients, to using one-on-one interviews as a lead-generation engine. Dave shares how creating a guest-first experience not only opens doors but sets the stage for low-pressure discovery calls with high-caliber prospects. This episode is a must-listen if you're looking for practical ways to use your book—and podcast—as tools to start quality conversations with your top-tier clients.

    SHOW HIGHLIGHTS
    • In this episode, I discuss with Dave Dubeau the strategic use of podcasting to attract high-net-worth investors for real estate syndication, highlighting his unique journey from British Columbia to Costa Rica and back to Canada.
    • We explore the challenges real estate syndicators face, such as regulatory barriers and ineffective networking, and how podcasts can offer a more efficient approach to connecting with accredited investors.
    • Dave shares his insights on creating podcasts that resonate with successful business owners and professionals, focusing on converting guests into investors through meaningful conversations.
    • We discuss the complementary role of books and podcasts in personal branding and business development, using them to foster genuine relationships rather than relying solely on audience growth.
    • The episode emphasizes leveraging podcasts as direct lead generation tools, inviting ideal clients as guests to build rapport and accelerate trust, rather than focusing on broad audience metrics.
    • Dave provides strategies for crafting podcast content tailored to specific target audiences, turning interviews into discovery calls and potential business opportunities.
    • We touch on the importance of meaningful conversations in building lasting investor relationships and how books can serve as effective conversation starters in the real estate market.

    Show notes & video: 90minutebooks.com/podcast/197 How does your book idea score against the 8 book building blocks we use here all the time: Book Blueprint Scorecard Titles & Outline Workshops: 90MinuteBooks.com/Workshops Ready to get started: 90MinuteBooks.com Dave Dubeau: Website: How To Get 20 Accredited Investor Meetings Every Month LinkedIn: Dave Dubeau

    Questions/Feedback: Send us an email Extra Credit Listening: MoreCheeseLessWhiskers.com

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    48 m
  • Ep196: Becoming the Recognized Authority with Roger Jones

    Ep196: Becoming the Recognized Authority with Roger Jones
    May 4 2025
    In this episode of The Book More Show, I’m joined by Roger Jones, who transitioned from a corporate consultant to a successful entrepreneur. Roger shares his journey of overcoming early challenges and how he found his niche in helping solo consultants and executive coaches develop their authority in the market. We discuss the evolution of his approach, starting with a focus on establishing a trusted pipeline for clients. Roger emphasizes the importance of understanding client problems and delivering solutions rather than just showcasing expertise. This mindset shift has allowed him to create a more effective consulting practice. Roger provides practical insights on how to structure a business framework that resonates with potential clients. He highlights the significance of testing ideas and titles, leveraging feedback to refine offerings, and maintaining a personal connection with clients. This approach not only enhances engagement but also fosters long-term relationships.

    SHOW HIGHLIGHTS
    • In this episode, I discuss with Roger Jones his transition from a corporate executive role to becoming a solo consultant, highlighting the challenges he faced and how he overcame them.
    • Roger emphasizes the importance of solving client problems rather than merely offering expertise, and how this approach helped him establish authority in his market without relying on traditional sales tactics.
    • We explore the concept of visual storytelling and unique frameworks, with Roger sharing how these tools can effectively capture client attention and make complex ideas more accessible.
    • The episode delves into the process of developing Roger's book, "The Trusted Pipeline," and how testing different elements such as book titles and chapter names can align with audience preferences.
    • Roger discusses the advantages of writing through dictation, infusing a conversational tone into his work to make it more engaging and accessible for readers.
    • We talk about the strategy of sending physical copies of books with handwritten notes as a method to build stronger client relationships and increase return on investment.
    • The conversation wraps up with insights into how having real conversations and feedback from clients can improve the overall experience and content quality.

    Show notes & video: 90minutebooks.com/podcast/196 How does your book idea score against the 8 book building blocks we use here all the time: Book Blueprint Scorecard Titles & Outline Workshops: 90MinuteBooks.com/Workshops Ready to get started: 90MinuteBooks.com Rojer Jones: Website: Rojer Jones LinkedIn: Rojer Jones

    Questions/Feedback: Send us an email Extra Credit Listening: MoreCheeseLessWhiskers.com

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    52 m
  • Ep195: Chaos-free business with Scott Beebe

    Ep195: Chaos-free business with Scott Beebe
    Apr 14 2025
    Books can be powerful tools for transforming your business and starting meaningful conversations. Today on The Book More Show, I'm excited to share my conversation with Scott Beebe, the founder of Business on Purpose. Scott has a rich background in diverse fields, from theology to pharmaceuticals, and now focuses on helping contractors and business owners streamline their operations. In our discussion, Scott reveals how he built his coaching firm after a pivotal moment in 2015 when he found himself without a job. He shares how he initially started by conducting workshops and quickly found success by focusing on clarity and vision for business owners. His unique approach has grown his client base to over 114 businesses, primarily in the contracting sector. We also talk about the importance of using specific language that resonates with clients. Scott emphasizes that while it’s vital to niche down, stepping outside that niche occasionally can lead to valuable insights and innovation. He explains how his book, "The Chaos Free Contractor," serves as a conversation starter that connects his coaching philosophy with practical applications for his clients. I appreciate Scott's focus on providing accessible, actionable advice, and I think you’ll find his insights valuable, especially if you're looking to leverage books as a way to engage your audience.

    SHOW HIGHLIGHTS
    • I discuss Scott Beebe's diverse career path, which includes telemarketing, pharmaceuticals, and pastoral work, before he founded a successful business coaching firm.
    • Scott shares how a significant career setback at age 39 led him to focus on liberating business owners from chaos and helping them prioritize what matters most.
    • The episode explores the importance of expanding perspectives through diverse experiences and the benefits of not being constrained by a niche in client engagement.
    • Scott and I discuss the value of personal input and creativity in content creation, particularly in an age dominated by AI, and the importance of crafting a well-guided narrative.
    • The episode delves into innovative strategies for book promotion and distribution, such as using audiobooks as long-form podcasts and incorporating handwritten notes in marketing campaigns.
    • We examine the concept of value through effort and intent, particularly in the context of books and gifts, and how personal effort enhances perceived worth.
    • Scott reflects on the writing process and the challenges of deciding what content to include in a book, emphasizing the goal of providing actionable insights without overwhelming the reader.

    Show notes & video: 90minutebooks.com/podcast/195 How does your book idea score against the 8 book building blocks we use here all the time: Book Blueprint Scorecard Titles & Outline Workshops: 90MinuteBooks.com/Workshops Ready to get started: 90MinuteBooks.com Scott Beebe: Website: Business on Purpose

    Questions/Feedback: Send us an email Extra Credit Listening: MoreCheeseLessWhiskers.com

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    44 m
  • Ep194: Crafting Genuine Relationships in Sales with Mark Gambale

    Ep194: Crafting Genuine Relationships in Sales with Mark Gambale
    Apr 4 2025
    In this episode of the Book More Show, I talk with Mark Gambale about building authentic relationships in sales. Mark shares insights from his personal experiences that shaped his unique sales philosophy focused on creating genuine connections beyond transactions. We compare effective sales strategies to American football, showing how preparation and authenticity lead to successfully closing deals. We explore how customer insights transform sales approaches, particularly in SaaS product launches. Using examples from med tech and B2B SaaS, we discuss how businesses can adapt their strategies by understanding customers more deeply. Small businesses like financial advisory firms benefit from this approach by addressing clients' core pain points rather than engaging in surface-level conversations. Mark explains the mindset shift needed for effective sales conversations, drawing from his experience transforming sales teams and improving close rates. Through techniques for gauging client interest and securing micro-commitments, sales professionals can build successful long-term relationships. The "close with one" concept helps small business owners lead effectively without getting stuck in day-to-day operations.

    SHOW HIGHLIGHTS
    • I explored the significance of building genuine relationships in sales, emphasizing how authentic connections can lead to successful deals with fewer calls.
    • We discussed how Mark Gambale's personal experiences influenced his sales approach, using mindset mapping and orchestration to enhance the sales process.
    • Mark shared insights on transitioning from traditional sales methods to leveraging customer insights for effective SaaS product launches, drawing from med tech and B2B SaaS examples.
    • The episode highlighted the importance of addressing deeper client pain points, especially for small businesses like financial advisors, to foster meaningful engagement.
    • We examined the mindset shift necessary for successful sales conversations, focusing on relationship-building over aggressive tactics, and learning from industry experts like Alex Hormozi.
    • Through Mark's experience, we delved into techniques for gauging client interest and securing micro-commitments, using humor to enhance client interactions.
    • Finally, we introduced the "close with one" mindset, empowering small business owners to lead effectively without being tied down by daily operations, and announced upcoming conferences for further learning.

    Show notes & video: 90minutebooks.com/podcast/194 How does your book idea score against the 8 book building blocks we use here all the time: Book Blueprint Scorecard Titles & Outline Workshops: 90MinuteBooks.com/Workshops Ready to get started: 90MinuteBooks.com Mark Gambale: LinkedIn: Mark Gambale Website: Close with 1

    Questions/Feedback: Send us an email Extra Credit Listening: MoreCheeseLessWhiskers.com

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    47 m
  • Ep193: Resilience and Recovery with Dr. Nicholas Williams

    Ep193: Resilience and Recovery with Dr. Nicholas Williams
    Mar 28 2025
    In this episode of The Book More Show, I spoke with Nic Williams, pastor of South Shore Community Church in Sarasota, Florida. We discussed his journey from youth pastor in Georgia to leading a congregation that grew from 140 to over 1,100 members. Nic shared insights about Florida's unique church culture and the challenges of maintaining personal connections while leading a growing community. Nic opened up about creating "Be Free," an initiative inspired by personal tragedy after losing a friend to an overdose. This experience drove his commitment to support recovery and mental health in his community. His approach focuses on helping people overcome emotional burdens through practical steps and community support. The conversation turned to Nic's new book project and his strategies for reaching diverse audiences through multiple platforms. We explored how celebrating small victories and shifting from negative to positive thinking can transform lives.

    SHOW HIGHLIGHTS
    • I discussed the journey of Pastor Nic Williams, from his beginnings as a youth pastor in Georgia to leading South Shore Community Church in Sarasota, Florida. We explored the growth of his congregation from 140 to over 1,100 members.
    • Nic shared the inspiration behind his "Be Free" initiative, which aims to support recovery and transformation in the community, spurred by personal experiences with addiction and mental health.
    • We delved into the process of writing Nic's new book, focusing on selecting relatable stories that highlight personal freedom and overcoming burdens, including anecdotes like cluttered spaces and unread emails.
    • In our discussion, we emphasized the significance of celebrating small victories in personal growth, with examples such as overcoming credit card debt and staying sober for 31 days.
    • Nic reflected on the broader impact of personal transformation and community support, illustrated by stories like a stroke survivor who inspires others despite his challenges.
    • We explored various strategies for promoting Nic's book project, including engaging with audiences through podcasts, recovery meetings, and diverse media formats to reach a wider audience.
    • The episode concluded with a discussion on the importance of revisiting projects to assess their impact, highlighting the interconnectedness of a book and a course in spreading a unified message.

    Show notes & video: 90minutebooks.com/podcast/193 How does your book idea score against the 8 book building blocks we use here all the time: Book Blueprint Scorecard Titles & Outline Workshops: 90MinuteBooks.com/Workshops Ready to get started: 90MinuteBooks.com Nic Williams: LinkedIn: Nic Williams Website: Be Free

    Questions/Feedback: Send us an email Extra Credit Listening: MoreCheeseLessWhiskers.com

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    39 m
  • Ep192: Unlocking Financial Freedom with Gregory McLaughlin

    Ep192: Unlocking Financial Freedom with Gregory McLaughlin
    Mar 21 2025
    In this episode of The Bookmore Show, I spoke with Greg McLaughlin, a financial planner with 25 years of experience, about his transition to financial independence and his journey writing a book. We explored how reaching financial freedom allowed him to focus on sharing his knowledge of decision-making psychology and financial planning through writing, though organizing these ideas into a cohesive structure proved challenging. We examined the evolution of book writing processes, from traditional ghostwriting to using AI for editing while maintaining an authentic voice. The conversation covered how books can bridge relationships with financial planning clients, considering their life stages and goals to create content that resonates with their needs. During our discussion, we explored a book's many roles - from personal achievement to strategic marketing tool. Greg shared how physical books remain powerful anchors for client relationships in today's digital world, helping guide people from uncertainty to confidence in their financial decisions. I learned about the importance of consistent messaging across all platforms to build trust, and how understanding individual client perspectives helps maintain strong connections during challenging times.

    SHOW HIGHLIGHTS
    • I explore Gregory McLaughlin's journey from financial planning to authorship, focusing on his transition to passion-driven work and the creation of a book on financial independence.
    • Gregory shares insights into the process of organizing financial knowledge into a structured book format, emphasizing the value of foundational knowledge for both new and seasoned professionals.
    • We discuss the evolution of writing from traditional ghostwriting to using AI for editing, highlighting the importance of maintaining an authentic voice in financial advising narratives.
    • The episode delves into how books can serve as tools for enhancing client relationships, helping clients understand financial concepts and fostering long-term engagement.
    • We examine the role of consistent messaging across platforms like books and websites to build trust and familiarity with clients, emphasizing strategic marketing through book creation.
    • Gregory illustrates how books can guide clients from uncertainty to confidence in financial decision-making, underscoring the enduring impact of physical books even in a digital era.
    • The discussion includes strategies for client engagement, focusing on understanding individual client biases and maintaining strong connections through personalized communication.

    Show notes & video: 90minutebooks.com/podcast/192 How does your book idea score against the 8 book building blocks we use here all the time: Book Blueprint Scorecard Titles & Outline Workshops: 90MinuteBooks.com/Workshops Ready to get started: 90MinuteBooks.com Greg McLaughlin: LinkedIn: Greg McLaughlin Website: Centinal Financial Group

    Questions/Feedback: Send us an email Extra Credit Listening: MoreCheeseLessWhiskers.com

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    37 m
  • Ep191: Balancing Business and Full-Time Work with Charles Alexander

    Ep191: Balancing Business and Full-Time Work with Charles Alexander
    Mar 13 2025
    In this episode of The Book More Show, I spoke with Charles Alexander, a business coach with 17 years of experience helping over 2,000 clients transition into entrepreneurship while maintaining their full-time jobs. Charles shared insights from his book "Start Now, Quit Later" and discussed strategies for managing this dual-career approach. I learned about Charles's methodology for building credibility through authentic storytelling and personal experience rather than hard sales tactics. His approach resonated particularly with professionals facing midlife career transitions who want to explore entrepreneurship without immediately quitting their jobs. We explored how every individual's unique perspective brings value to familiar topics, addressing common concerns like imposter syndrome. Charles explained how he transforms his IT and management background into relatable content that connects with his audience. The conversation concluded with practical strategies for eliminating unnecessary tasks and focusing on essential business elements.

    SHOW HIGHLIGHTS
    • I explore the concept of starting a business while maintaining a full-time job, drawing insights from Charles Alexander's book, "Start Now, Quit Later."
    • We discuss the importance of sharing personal experiences and stories to establish credibility and engage audiences, even in familiar topics.
    • Charles provides strategies for overcoming imposter syndrome by emphasizing the unique value of individual perspectives and knowledge.
    • The process of writing a book is examined, highlighting the use of past experiences and organized storytelling to create impactful content.
    • We emphasize the necessity of eliminating unnecessary tasks to achieve entrepreneurial freedom, with insights drawn from Charles's background in IT and management.
    • The episode delves into how writing a book can serve as a foundation for content creation and personal growth, despite its imperfections.
    • We explore the advantages of producing concise and focused books that are more adaptable to current work and future changes, leveraging the power of storytelling.

    Show notes & video: 90minutebooks.com/podcast/191 How does your book idea score against the 8 book building blocks we use here all the time: Book Blueprint Scorecard Titles & Outline Workshops: 90MinuteBooks.com/Workshops Ready to get started: 90MinuteBooks.com Charles Alexander: LinkedIn: Charles Alexander Website: Your Charles Alexander

    Questions/Feedback: Send us an email Extra Credit Listening: MoreCheeseLessWhiskers.com

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    41 m
  • Ep190: From Hollywood to the Microphone with Jeff Klein

    Ep190: From Hollywood to the Microphone with Jeff Klein
    Mar 6 2025
    In this episode of The Book More Show, I sit down with Jeff Klein to explore his remarkable transition from Hollywood to becoming a professional speaker. Jeff shares the story behind his "30 Seconds to Success" brand, revealing how his background in film and advertising uniquely positioned him to master the art of communication and networking. We dive into the strategic approach of speaking engagements as a powerful business tool. Jeff explains how he evolved from occasional talks to a structured speaking strategy, highlighting the importance of consistent messaging across platforms and positioning oneself as a paid professional. The conversation uncovers the nuances of creating tiered offerings and building an engaged audience. We discuss the value of targeting specific professional groups, such as realtors and financial advisors, and the critical role of developing a robust email list for business growth. Throughout our discussion, Jeff provides practical insights into navigating the speaking circuit, from pricing books effectively to leveraging partnerships.

    SHOW HIGHLIGHTS
    • In the episode, I discuss with Jeff Klein the strategic use of public speaking as a tool for business promotion and audience engagement, emphasizing its potential for turning speaking engagements into business opportunities.
    • Jeff shares his journey from the film and advertising industries to public speaking, detailing how he developed the "30 Seconds to Success" brand through networking and consistent messaging.
    • We explore the psychology of book pricing and how setting a strategic price point at speaking events can enhance perceived value and position oneself as a paid professional.
    • The conversation highlights the shift from occasional speaking gigs to a structured, strategic approach that can generate leads and maximize reach, especially during the transition from in-person to virtual platforms.
    • Jeff discusses creating tiered offerings, ranging from entry-level products to premium services, to effectively capture and engage a wider audience through speaking engagements.
    • We address the importance of building a robust email list for sustaining growth and maintaining future prospects, emphasizing targeted speaking and the power of partnerships.
    • The episode covers strategies for targeting specific audiences, like realtors and financial advisors, and leveraging existing connections to expand speaking opportunities.
    • We caution against expensive programs that promise quick success and stress the value of building a speaking career through practical experience and structured efforts.
    • He shares insights on how public speaking can serve as a primary marketing tool, providing a practical blueprint for professionals to elevate their profiles without relying on false promises.
    • The episode concludes with a discussion on maximizing value through partnerships and encourages listeners to engage with resources that align with their needs, with an invitation to explore future episodes.

    Show notes & video: 90minutebooks.com/podcast/190 How does your book idea score against the 8 book building blocks we use here all the time: Book Blueprint Scorecard Titles & Outline Workshops: 90MinuteBooks.com/Workshops Ready to get started: 90MinuteBooks.com Jeff Klein: LinkedIn: Jeff Klein Website: The Speaker Co Op

    Questions/Feedback: Send us an email Extra Credit Listening: MoreCheeseLessWhiskers.com

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    39 m
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