The Book More Show: More Leads, More Calls, More Business Podcast Por 90-Minute Books arte de portada

The Book More Show: More Leads, More Calls, More Business

The Book More Show: More Leads, More Calls, More Business

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 Tips & tricks on writing your business's greatest lead generation tool. Join Stuart Bell, Dean Jackson, and Betsey Vaughn as we look at how writing a book can get you more leads, more call, more business.© 2025 The Book More Show: More Leads, More Calls, More Business Economía Gestión y Liderazgo Liderazgo
Episodios
  • Ep197: Relationship Building with Dave Dubeau

    Ep197: Relationship Building with Dave Dubeau
    Jun 1 2025
    Starting conversations with the right people is more valuable than reaching everyone. In this episode, I sat down with Dave Dubeau, who's been helping real estate syndicators connect directly with accredited investors for over 20 years. Dave’s approach flips the traditional marketing script—and it’s surprisingly simple. He walks us through how high-net-worth professionals are often unreachable through standard channels, and how his clients have struggled with cold calls, networking events, and content marketing that leads nowhere. Instead, Dave’s team builds podcasts that are tailored to attract and engage their ideal investor—not for audience growth, but as a direct relationship builder. We cover the full evolution of this method: from trying to “net fish” for clients, to using one-on-one interviews as a lead-generation engine. Dave shares how creating a guest-first experience not only opens doors but sets the stage for low-pressure discovery calls with high-caliber prospects. This episode is a must-listen if you're looking for practical ways to use your book—and podcast—as tools to start quality conversations with your top-tier clients.

    SHOW HIGHLIGHTS
    • In this episode, I discuss with Dave Dubeau the strategic use of podcasting to attract high-net-worth investors for real estate syndication, highlighting his unique journey from British Columbia to Costa Rica and back to Canada.
    • We explore the challenges real estate syndicators face, such as regulatory barriers and ineffective networking, and how podcasts can offer a more efficient approach to connecting with accredited investors.
    • Dave shares his insights on creating podcasts that resonate with successful business owners and professionals, focusing on converting guests into investors through meaningful conversations.
    • We discuss the complementary role of books and podcasts in personal branding and business development, using them to foster genuine relationships rather than relying solely on audience growth.
    • The episode emphasizes leveraging podcasts as direct lead generation tools, inviting ideal clients as guests to build rapport and accelerate trust, rather than focusing on broad audience metrics.
    • Dave provides strategies for crafting podcast content tailored to specific target audiences, turning interviews into discovery calls and potential business opportunities.
    • We touch on the importance of meaningful conversations in building lasting investor relationships and how books can serve as effective conversation starters in the real estate market.

    Show notes & video: 90minutebooks.com/podcast/197 How does your book idea score against the 8 book building blocks we use here all the time: Book Blueprint Scorecard Titles & Outline Workshops: 90MinuteBooks.com/Workshops Ready to get started: 90MinuteBooks.com Dave Dubeau: Website: How To Get 20 Accredited Investor Meetings Every Month LinkedIn: Dave Dubeau

    Questions/Feedback: Send us an email Extra Credit Listening: MoreCheeseLessWhiskers.com

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    48 m
  • Ep196: Becoming the Recognized Authority with Roger Jones

    Ep196: Becoming the Recognized Authority with Roger Jones
    May 4 2025
    In this episode of The Book More Show, I’m joined by Roger Jones, who transitioned from a corporate consultant to a successful entrepreneur. Roger shares his journey of overcoming early challenges and how he found his niche in helping solo consultants and executive coaches develop their authority in the market. We discuss the evolution of his approach, starting with a focus on establishing a trusted pipeline for clients. Roger emphasizes the importance of understanding client problems and delivering solutions rather than just showcasing expertise. This mindset shift has allowed him to create a more effective consulting practice. Roger provides practical insights on how to structure a business framework that resonates with potential clients. He highlights the significance of testing ideas and titles, leveraging feedback to refine offerings, and maintaining a personal connection with clients. This approach not only enhances engagement but also fosters long-term relationships.

    SHOW HIGHLIGHTS
    • In this episode, I discuss with Roger Jones his transition from a corporate executive role to becoming a solo consultant, highlighting the challenges he faced and how he overcame them.
    • Roger emphasizes the importance of solving client problems rather than merely offering expertise, and how this approach helped him establish authority in his market without relying on traditional sales tactics.
    • We explore the concept of visual storytelling and unique frameworks, with Roger sharing how these tools can effectively capture client attention and make complex ideas more accessible.
    • The episode delves into the process of developing Roger's book, "The Trusted Pipeline," and how testing different elements such as book titles and chapter names can align with audience preferences.
    • Roger discusses the advantages of writing through dictation, infusing a conversational tone into his work to make it more engaging and accessible for readers.
    • We talk about the strategy of sending physical copies of books with handwritten notes as a method to build stronger client relationships and increase return on investment.
    • The conversation wraps up with insights into how having real conversations and feedback from clients can improve the overall experience and content quality.

    Show notes & video: 90minutebooks.com/podcast/196 How does your book idea score against the 8 book building blocks we use here all the time: Book Blueprint Scorecard Titles & Outline Workshops: 90MinuteBooks.com/Workshops Ready to get started: 90MinuteBooks.com Rojer Jones: Website: Rojer Jones LinkedIn: Rojer Jones

    Questions/Feedback: Send us an email Extra Credit Listening: MoreCheeseLessWhiskers.com

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    52 m
  • Ep195: Chaos-free business with Scott Beebe

    Ep195: Chaos-free business with Scott Beebe
    Apr 14 2025
    Books can be powerful tools for transforming your business and starting meaningful conversations. Today on The Book More Show, I'm excited to share my conversation with Scott Beebe, the founder of Business on Purpose. Scott has a rich background in diverse fields, from theology to pharmaceuticals, and now focuses on helping contractors and business owners streamline their operations. In our discussion, Scott reveals how he built his coaching firm after a pivotal moment in 2015 when he found himself without a job. He shares how he initially started by conducting workshops and quickly found success by focusing on clarity and vision for business owners. His unique approach has grown his client base to over 114 businesses, primarily in the contracting sector. We also talk about the importance of using specific language that resonates with clients. Scott emphasizes that while it’s vital to niche down, stepping outside that niche occasionally can lead to valuable insights and innovation. He explains how his book, "The Chaos Free Contractor," serves as a conversation starter that connects his coaching philosophy with practical applications for his clients. I appreciate Scott's focus on providing accessible, actionable advice, and I think you’ll find his insights valuable, especially if you're looking to leverage books as a way to engage your audience.

    SHOW HIGHLIGHTS
    • I discuss Scott Beebe's diverse career path, which includes telemarketing, pharmaceuticals, and pastoral work, before he founded a successful business coaching firm.
    • Scott shares how a significant career setback at age 39 led him to focus on liberating business owners from chaos and helping them prioritize what matters most.
    • The episode explores the importance of expanding perspectives through diverse experiences and the benefits of not being constrained by a niche in client engagement.
    • Scott and I discuss the value of personal input and creativity in content creation, particularly in an age dominated by AI, and the importance of crafting a well-guided narrative.
    • The episode delves into innovative strategies for book promotion and distribution, such as using audiobooks as long-form podcasts and incorporating handwritten notes in marketing campaigns.
    • We examine the concept of value through effort and intent, particularly in the context of books and gifts, and how personal effort enhances perceived worth.
    • Scott reflects on the writing process and the challenges of deciding what content to include in a book, emphasizing the goal of providing actionable insights without overwhelming the reader.

    Show notes & video: 90minutebooks.com/podcast/195 How does your book idea score against the 8 book building blocks we use here all the time: Book Blueprint Scorecard Titles & Outline Workshops: 90MinuteBooks.com/Workshops Ready to get started: 90MinuteBooks.com Scott Beebe: Website: Business on Purpose

    Questions/Feedback: Send us an email Extra Credit Listening: MoreCheeseLessWhiskers.com

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    44 m
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