In this episode, Molly Arbogast, a seasoned sports marketing expert, shares her journey from working with major sports teams to founding her own agency, POV Sports Marketing. She discusses the importance of data-driven decisions, effective negotiation strategies, and the value of building collaborative relationships between brands and rights holders. Molly emphasizes the future of sports sponsorship, the unique advantages of boutique agencies, and the lessons learned throughout her career, particularly as a woman in a male-dominated industry.

As CMO of the SDZWA, David Miller is in the position he has always wanted to be in. As a former executive at Universal Studios, The Four Seasons, and the LA Philharmonic Orchestra, he's now In a senior leadership role where the greater good of protecting, nurturing, and rescuing wildlife is part of the core mission. David brings practical business acumen in selling tickets and generating attendance to two world-famous attractions.

Executive Recruiter, Succession Specialist, and Leadership Coach Carolyne Savini has what every executive truly needs. An objective, experienced-based practice that can make us more effective as leaders while exposing blind spots, shoring up weaknesses, and sharpening our all-around leadership skills. This is a fascinating session. Listen Up!

Co-founded by CEO Ken Hudgens, Hot Wheels Monster Trucks and The Magic of Lights are just two of the blockbuster live shows Family Entertainment Live owns and operates. Born out of being fired from the Monster Jam truck series, he helped create Family Entertainment Live, which is built on family involvement in all aspects of the business. This is a great success story of adversity, perseverance, persistence, and quality rising to the top. Listen Up!

LA 2028 CMO Alex Merchán is a seasoned marketing executive with a 25+ year career in entertainment, hospitality, and live events. Former Live Nation, Hard Rock, and others, he is known for his transformative leadership and commitment to fostering inclusive, high-performing teams. Alex has built a reputation for driving growth through data-driven marketing strategies, brand storytelling, and fan-first experiences.

Sandra Lopez is an accomplished executive, having served in high-powered positions with Intel, Microsoft, Computer Associates, Macromedia, and Adobe. As a Latina, she faced many hurdles in the male-dominated Tech and Sports sectors. Her story is inspirational, authentic, and grounded in reality, as she's also a working mom. It is packed with insights, to-dos, and what NOT to do. Listen up! This one is as inspiring as it is authentic!

From law school to founding his own agency to co-founding Sports Techie with Taylor Bloom, Dan Kaufman has emerged as a true leader at Sports Business Journal. His experience and insights are a master class, including an improbable moment early in his career. This one is outstanding!

From multiple stops at Viacom to the NBA to IMG College and through the merger that created Learfield/IMG, Jason Oberlander has distinguished himself at every juncture. Most recently, building a top-notch team from scratch at ASM Global, a major contributor to revenue and EBITDA as Legends and Sixth Street Capital acquired the company.