Think your pricing strategy is solid because your drink cost is sitting at 20%?

I used to think that too until I realized the standard markup model was leaving serious money on the table.

In this episode, I’ll walk you through how a few small shifts in pricing psychology can increase your profits without raising prices across the board or scaring off your regulars.

📌 What You’ll Learn 📌

• Why a 20% pour cost isn’t the win you think it is.
• How to raise margins without raising prices.
• The happy hour habit that’s killing your profits.
• What guests really think when they see your prices.
• How menu layout changes what people buy.
• Why scarcity makes people spend more.
• The smarter way to price your top sellers.

You’ll hear exactly how I use strategic menu design, pricing tiers, and value perception to help bar owners boost their average check size and profit margins.

If you're looking for simple ways to make more without burning out or overhauling your whole menu, this episode is for you.

🔴 Want a personalized bar growth plan?
Book your FREE STRATEGY SESSION here
→ https://barbusinesscoach.com/strategy-session

🚨 Want a stronger team and better bar culture?
Grab the free Bar Culture Workbook now
→ https://barbusinesspodcast.com

📢 Get FREE ACCESS to a group that understands the bar business
→ https://www.facebook.com/groups/barbusinessnation

🚀 Snag my book "How to Make Top-Shelf Profits in the Bar Business!"
Learn 75+ strategies to run it more profitably
→ https://barbusinesscoach.com/book/

Thank you to our show sponsors, SpotOn and Starfish. SpotOn's modern, cloud-based POS system allows bars to increase team productivity and provides the reporting you need to make smart financial decisions. Starfish works with your bookkeeping software using AI to help you make data-driven decisions and maximize your profits while giving you benchmarking data to understand how you compare to the industry at large.
**We are a SpotOn affiliate and earn commissions from the link above.

A podcast for bar, pub, tavern, nightclub, and restaurant owners, managers, and hospitality professionals, covering essential topics like bar inventory, marketing strategies, restaurant financials, and hospitality profits to help increase bar profits and overall success in the hospitality industry.

Are you feeling stuck in your business or contemplating a major career change?

Many entrepreneurs find themselves at a crossroads, unsure of how to pivot or reinvent themselves in a constantly evolving market.

In this episode, we chat with Kelvin Abrams, who transformed his journey from a government employee to a successful doggy daycare owner and, eventually, a high-end bourbon bar owner.

What You’ll Learn:

• Why reinventing yourself regularly keeps your business growing
• How to pivot based on market demand—not just passion
• The real costs of food waste and poor inventory management
• Why storytelling builds loyal, engaged customers
• How to choose products that fit your community and brand
• Why running a bar is harder than most businesses
• The hidden costs every bar owner should watch out for

You'll hear about the challenges he faced, the importance of getting uncomfortable, and how to adapt your business to meet market demands.

Connect with Kevin:

Website
K9 and Coffee
Tiki's Playhouse
Book: *Get Uncomfortable or Change Course* by Kelvin Abrams

🔴 Want a personalized bar growth plan?
Book your FREE STRATEGY SESSION here
→ https://barbusinesscoach.com/strategy-session

🚨 Want a stronger team and better bar culture?
Grab the free Bar Culture Workbook now
→ https://barbusinesspodcast.com

📢 Get FREE ACCESS to a group that understands the bar business
→ https://www.facebook.com/groups/barbusinessnation

🚀 Snag my book "How to Make Top-Shelf Profits in the Bar Business!"
Learn 75+ strategies to run it more profitably
→ https://barbusinesscoach.com/book/

Thank you to our show sponsors, SpotOn and Starfish. SpotOn's modern, cloud-based POS system allows bars to increase team productivity and provides the reporting you need to make smart financial decisions. Starfish works with your bookkeeping software using AI to help you make data-driven decisions and maximize your profits while giving you benchmarking data to understand how you compare to the industry at large.
**We are a SpotOn affiliate and earn commissions from the link above.

A podcast for bar, pub, tavern, nightclub, and restaurant owners, managers, and hospitality professionals, covering essential topics like bar inventory, marketing strategies, restaurant financials, and hospitality profits to help increase bar profits and overall success in the hospitality industry.

Looked at your menu and thought, “No one’s really gonna order that $12 juice, right?” I thought the same.

But here’s the truth mocktails and zero-proof drinks are on the rise. And if your bar isn’t leaning in, you’re probably leaving money on the table.

In this episode, I’m breaking down how the sober curious trend is changing the game and how bar owners like you can turn it into a real opportunity.

What You’ll Learn:

• Why mocktails can actually be more profitable than cocktails
• What Gen Z and Millennials really want when they walk into your bar
• How to create a zero-proof menu that’s easy to sell and hard to ignore
• Housemade sodas, seasonal flavors, and those Instagrammable drinks people love
• Pricing tricks, staff training, and menu design that make this all work

This isn’t about turning your bar into a juice bar. It’s about adapting to the shift without losing what makes your place your place.

So if you’ve been side-eyeing this trend, give this a listen. You don’t have to understand it you just have to be smart enough to use it.

🔴 Want a personalized bar growth plan?
Book your FREE STRATEGY SESSION here
→ https://barbusinesscoach.com/strategy-session

🚨 Want a stronger team and better bar culture?
Grab the free Bar Culture Workbook now
→ https://barbusinesspodcast.com

📢 Get FREE ACCESS to a group that understands the bar business
→ https://www.facebook.com/groups/barbusinessnation

🚀 Snag my book "How to Make Top-Shelf Profits in the Bar Business!"
Learn 75+ strategies to run it more profitably
→ https://barbusinesscoach.com/book/

Thank you to our show sponsors, SpotOn and Starfish. SpotOn's modern, cloud-based POS system allows bars to increase team productivity and provides the reporting you need to make smart financial decisions. Starfish works with your bookkeeping software using AI to help you make data-driven decisions and maximize your profits while giving you benchmarking data to understand how you compare to the industry at large.
**We are a SpotOn affiliate and earn commissions from the link above.

A podcast for bar, pub, tavern, nightclub, and restaurant owners, managers, and hospitality professionals, covering essential topics like bar inventory, marketing strategies, restaurant financials, and hospitality profits to help increase bar profits and overall success in the hospitality industry.