Think your pricing strategy is solid because your drink cost is sitting at 20%?

I used to think that too until I realized the standard markup model was leaving serious money on the table.

In this episode, I’ll walk you through how a few small shifts in pricing psychology can increase your profits without raising prices across the board or scaring off your regulars.

📌 What You’ll Learn 📌

• Why a 20% pour cost isn’t the win you think it is.
• How to raise margins without raising prices.
• The happy hour habit that’s killing your profits.
• What guests really think when they see your prices.
• How menu layout changes what people buy.
• Why scarcity makes people spend more.
• The smarter way to price your top sellers.

You’ll hear exactly how I use strategic menu design, pricing tiers, and value perception to help bar owners boost their average check size and profit margins.

If you're looking for simple ways to make more without burning out or overhauling your whole menu, this episode is for you.

🔴 Want a personalized bar growth plan?
Book your FREE STRATEGY SESSION here
→ https://barbusinesscoach.com/strategy-session

🚨 Want a stronger team and better bar culture?
Grab the free Bar Culture Workbook now
→ https://barbusinesspodcast.com

📢 Get FREE ACCESS to a group that understands the bar business
→ https://www.facebook.com/groups/barbusinessnation

🚀 Snag my book "How to Make Top-Shelf Profits in the Bar Business!"
Learn 75+ strategies to run it more profitably
→ https://barbusinesscoach.com/book/

Thank you to our show sponsors, SpotOn and Starfish. SpotOn's modern, cloud-based POS system allows bars to increase team productivity and provides the reporting you need to make smart financial decisions. Starfish works with your bookkeeping software using AI to help you make data-driven decisions and maximize your profits while giving you benchmarking data to understand how you compare to the industry at large.
**We are a SpotOn affiliate and earn commissions from the link above.

A podcast for bar, pub, tavern, nightclub, and restaurant owners, managers, and hospitality professionals, covering essential topics like bar inventory, marketing strategies, restaurant financials, and hospitality profits to help increase bar profits and overall success in the hospitality industry.