🎯 You’ll learn:

• The difference between disruptive vs. incremental innovation
• How to innovate your go-to-market motion in 2024
• Why “doing more with less” creates opportunity
• How to know when to kill an idea (and when to double down)
• Why resistance is a sign you’re actually onto something

Plus: how AI is changing the game (and where it’s still falling short).

Whether you're a small business owner feeling stuck, a marketing professional looking for an edge, or a sales leader trying to break through the noise, this episode delivers the straight talk you need.

As Steve says, "Innovation isn't about being the guy with funky glasses and shoes - it's about research, decision-making, and testing."

Sponsored by IT Outlet.

📩 Subscribe for more sales, marketing & business insights

MAGNETIC Steven Schmidt | https://www.linkedin.com/in/stevenwschmidt/

Melissa Goodwin | https://www.linkedin.com/in/melissacgoodwin

MAGNETIC | https://www.linkedin.com/company/magnetic-content-led-sales/

Website | https://www.magnetic.services/

#businessinnovation #salesstrategy #b2bmarketing #gotomarket #contentstrategy #startupgrowth #aiinsales #leadgeneration #abtestpodcast

Are your LinkedIn DMs helping your pipeline or getting you ghosted?

In this episode of The A/B Test, Melissa and Steve break down everything you need to know about LinkedIn DMs in 2024 — from what not to do (spoiler: stop saying “Hope you’re doing well”) to how to write messages that get replies and results.

🎙️ They cover:

• The three DM streams that drive the most engagement

• How to use LinkedIn Live and events to create demand

• The 75-word DM rule that changed their business

• How to personalize outreach with voice notes

• Why cold outreach alone isn’t enough anymore

Whether you're a founder, sales rep, or marketer—this is your LinkedIn outreach survival guide.

🚀 Tune in, take notes, and level up your LinkedIn game.

#LinkedInOutreach #B2BSales #StartupGrowth #Founders #LeadGenTips #TheABTestPodcast #DMStrategy #ContentMarketing #VoiceNotes #ColdOutreach

In this episode of The A/B Test Podcast, Ben and John share the gritty details of how they scaled their business to over $100K/month in revenue — without spending a cent on paid advertising.

They reveal:

• The exact strategies that worked for organic growth

• Why email and content were game-changers

• The cost of over-automating too early

• Lessons learned from growing lean and smart

If you're trying to grow a business without relying on big ad budgets, this episode is packed with hard-earned insights. Tune in now to learn how to build momentum through high-signal outreach and content that converts. 💥

👉 Tune in wherever you listen to podcasts!

#founderstory #bootstrapper #organicgrowth #startuplife #emailmarketing #coldoutreach #growthstrategy #abtestpodcast #nocode #nocashgrowth #contentmarketing

Tired of posting on LinkedIn and getting no engagement?

In this episode of The A/B Test, we break down the art of writing LinkedIn posts that actually get read and drive engagement. From crafting compelling hooks to leveraging AI wisely, we share everything you need to create impactful LinkedIn content.

🎧 Tune in to hear:
✔️ The biggest mistakes people make when posting on LinkedIn
✔️ How to write a LinkedIn post that gets engagement
✔️ The role of AI in content creation (and when to avoid it)
✔️ The importance of engagement beyond just posting

🚀 Whether you're a founder, marketer, or sales leader, this episode is packed with insights to help you grow on LinkedIn. Listen now!

Thinking about going into business with your spouse?

In this episode of The A/B Test Podcast, Melissa and Steve share the raw truth about running a business together. From financial struggles and personal challenges to learning how to balance work and life, they unpack everything they’ve learned along the way.

🎧 Tune in to hear:
✔️ The real struggles of working with your partner
✔️ How they went from divorce to business partners
✔️ Why trust, communication, and therapy were game-changers
✔️ The biggest mistakes to avoid when working with a spouse

🚀 If you’ve ever considered mixing love and business, this episode is a must-listen!

#entrepreneurship #businessgrowth #marriage #startuplife #salesandmarketing #b2bbusiness #leadgeneration

What does it take to build a thriving B2B growth agency?

In episode 12 of The A/B Test Podcast, Melissa Goodwin and Steve Schmidt share lessons learned from two years of running Magnetic. From the evolution of content-led selling to the role of automation and direct outreach, they reveal what’s working now in B2B sales, marketing, and lead generation.

🎧 Tune in to hear:
✔️ The biggest shifts in B2B marketing over the last two years
✔️ What founders and sales leaders must focus on in 2024
✔️ How to balance organic content, automation, and outreach
✔️ Common mistakes that are holding businesses back

Don’t miss this candid conversation on B2B growth! 🚀

#B2BMarketing #LeadGeneration #ContentMarketing #BusinessGrowth #MarketingStrategy #SalesTips

Struggling to get leads or close deals? Your offer might be the problem. In this episode of The A/B Test Podcast, we unpack the psychology behind great offers, why some fail, and the key changes you need to make to craft an offer that sells itself.

🎧 Tune in to learn:
✔️ What makes an offer irresistible
✔️ Common offer mistakes (and how to avoid them)
✔️ Real-world examples of great (and bad) offers
✔️ How to test and refine your offer for better results

🚀 Get ready to transform your sales strategy!

#SalesStrategy #B2BSales #LeadGeneration #MarketingTips #BusinessGrowth

Can you really make $1M on LinkedIn? In this episode of The A/B Test Podcast, Melissa Goodwin and Steve Schmidt break down the exact strategies to turn LinkedIn into a revenue powerhouse. Learn how to:

• Optimize your profile for success.
• Use DMs and LinkedIn Live to build meaningful connections.
• Leverage tools like Sales Navigator and automation to scale your efforts.

This episode is packed with actionable tips to help you get real results. 🎧 Tune in to learn how to master LinkedIn and unlock its full potential! 💼✨