The A/B Test Podcast

De: Melissa Goodwin & Steve Schmidt
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  • Resumen

  • Welcome to A/B Test, the podcast that proves experimenting isn’t just for lab coats and algorithms. We’re here to talk sales, marketing, and all the wild ideas we try (and sometimes regret) in the pursuit of better results—and bigger laughs. Think of us as your business brainstorm with a side of stand-up. Whether it’s testing email subject lines, outrageous ad copy, or just seeing how many hot sauce puns we can cram into a campaign, we’re here to entertain, educate, and maybe even inspire your next big win. Tune in for insights, outtakes, and the occasional A/B test that goes hilariously wrong. Business doesn’t always have to be serious—sometimes it’s just seriously funny.
    2024
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Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
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Episodios
  • Is Your Business Innovative or Just Boring?

    Is Your Business Innovative or Just Boring?
    May 2 2025
    In this episode of The A/B Test, Melissa and Steve break down what real innovation looks like inside companies today—from small tweaks to major shifts. They explore how businesses can innovate across sales, marketing, and content—especially when the market is pulling back and budgets are tight.

    🎯 You’ll learn:

    • The difference between disruptive vs. incremental innovation
    • How to innovate your go-to-market motion in 2024
    • Why “doing more with less” creates opportunity
    • How to know when to kill an idea (and when to double down)
    • Why resistance is a sign you’re actually onto something

    Plus: how AI is changing the game (and where it’s still falling short).

    Whether you're a small business owner feeling stuck, a marketing professional looking for an edge, or a sales leader trying to break through the noise, this episode delivers the straight talk you need.

    As Steve says, "Innovation isn't about being the guy with funky glasses and shoes - it's about research, decision-making, and testing."

    Sponsored by IT Outlet.

    📩 Subscribe for more sales, marketing & business insights

    MAGNETIC Steven Schmidt | https://www.linkedin.com/in/stevenwschmidt/

    Melissa Goodwin | https://www.linkedin.com/in/melissacgoodwin

    MAGNETIC | https://www.linkedin.com/company/magnetic-content-led-sales/

    Website | https://www.magnetic.services/

    #businessinnovation #salesstrategy #b2bmarketing #gotomarket #contentstrategy #startupgrowth #aiinsales #leadgeneration #abtestpodcast
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    38 m
  • How to Write DMs That Don’t Land in Spam

    How to Write DMs That Don’t Land in Spam
    Apr 16 2025

    Are your LinkedIn DMs helping your pipeline or getting you ghosted?

    In this episode of The A/B Test, Melissa and Steve break down everything you need to know about LinkedIn DMs in 2024 — from what not to do (spoiler: stop saying “Hope you’re doing well”) to how to write messages that get replies and results.

    🎙️ They cover:

    • The three DM streams that drive the most engagement

    • How to use LinkedIn Live and events to create demand

    • The 75-word DM rule that changed their business

    • How to personalize outreach with voice notes

    • Why cold outreach alone isn’t enough anymore

    Whether you're a founder, sales rep, or marketer—this is your LinkedIn outreach survival guide.

    🚀 Tune in, take notes, and level up your LinkedIn game.

    #LinkedInOutreach #B2BSales #StartupGrowth #Founders #LeadGenTips #TheABTestPodcast #DMStrategy #ContentMarketing #VoiceNotes #ColdOutreach
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    44 m
  • Early-Stage Startup Advice You Don’t Hear Enough

    Early-Stage Startup Advice You Don’t Hear Enough
    Apr 8 2025

    In this episode of The A/B Test Podcast, Ben and John share the gritty details of how they scaled their business to over $100K/month in revenue — without spending a cent on paid advertising.

    They reveal:

    • The exact strategies that worked for organic growth

    • Why email and content were game-changers

    • The cost of over-automating too early

    • Lessons learned from growing lean and smart

    If you're trying to grow a business without relying on big ad budgets, this episode is packed with hard-earned insights. Tune in now to learn how to build momentum through high-signal outreach and content that converts. 💥

    👉 Tune in wherever you listen to podcasts!

    #founderstory #bootstrapper #organicgrowth #startuplife #emailmarketing #coldoutreach #growthstrategy #abtestpodcast #nocode #nocashgrowth #contentmarketing
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    35 m
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