What if the key to unlocking business growth is documenting what’s already in your head?

In this uplifting episode of Systems Simplified, host Adi Klevit talks with Len Oppenheimer about his transformational journey from being deeply entrenched in daily operations to building a business that runs without him. Len shares how Golden Box, a family-founded packaging company, scaled from a kitchen-table venture to a structured, scalable organization by implementing repeatable systems.

Through a candid conversation, Len outlines how documenting SOPs changed everything—from onboarding his first long-term employee to attracting top-tier leadership. He shares how defining core processes not only improved efficiency but also reinforced the company's family-oriented culture—even without family in the business. For entrepreneurs considering that next leap, Len’s insights on achieving what he calls the “Return on Freedom” are both practical and inspiring.

In this episode of the Systems Simplified podcast, Adi Klevit sits down with Victor Cho to discuss the balance between artificial intelligence and authentic human interaction. They explore the practical systems that businesses can implement to nurture deeper relationships using asynchronous, video-based tools like Emovid. Adi and Victor delve into how these systems support remote work, hiring, and ongoing communication, all while reinforcing trust and saving time. They also tackle the broader implications of AI in society and how systems thinking, emotional intelligence, and purposeful leadership can shape a human-centered technological future.

Jay Berkowitz brings a systems mindset to online marketing. Drawing from decades of experience in corporate advertising and digital marketing, he walks us through the evolution of the internet as a performance-driven platform — and how businesses can thrive by applying data-backed, repeatable processes.

Jay explains the first four of his “Ten Golden Rules,” including the importance of measurement, unique value propositions (UVPs), and busting the myth that building a website guarantees success. He also dives into his law firm growth formula, which blends traffic generation, call conversion, and five-star client service into a scalable system. Whether you're in law, healthcare, or professional services, Jay's insights are universally applicable to any business looking to grow.

If your business growth is hitting a ceiling, your systems—or lack of them—might be to blame.

Kate Guillen explains how she scaled her consultancy by standardizing her own internal workflows, building out scalable learning systems, and implementing automation tools like CRMs, AI note takers, and custom GPTs. She also shares her strategy for blending automation with personal client care, turning transactional projects into long-term partnerships. Whether you’re in finance or any other service industry, Kate’s systems-first mindset can help you reduce chaos and reclaim time.

Is your marketing producing real ROI—or just noise?

Rajat Kapur joins Adi Klevit to unpack the most common mistakes businesses make in marketing strategy and execution. He explains why so many companies waste money on quick fixes, how to craft a true unique value proposition, and the power of understanding your buyer’s decision process. Rajat also highlights the importance of systems—both in marketing and business overall—and why even creatives should embrace process if they want to scale. This is a must-listen for any business leader looking to grow with intention.

What happens when you align mindset, core values, and systems to scale and exit a business successfully?

Briana Hetherington shares how she supports entrepreneurs by blending business strategy with mindset coaching. Through Altruistic Advisory and Finish Line Strategies, she guides companies in the home improvement sector to uncover limiting beliefs, develop meaningful core values, document processes, and plan for an exit with clarity. She offers tactical advice for creating learning organizations that continually develop team members through well-defined onboarding, training, and growth systems. Briana also discusses how her advisory board supports companies preparing to sell within 3 to 5 years, ensuring operational excellence and emotional readiness.

What makes some dealmakers stand out while others struggle to close? According to Corey Kupfer, the difference is often systems—both internal and external.

In this conversation, Corey unpacks his process-driven approach to negotiating deals. He explains how systems such as due diligence templates, internal training guides, and centralized data rooms not only streamline transactions but also add enterprise value and buyer confidence. Beyond the tangible tools, Corey emphasizes mindset systems. His framework of Clarity, Detachment, and Equilibrium helps negotiators operate from a place of strength and authenticity rather than ego or fear. Whether you’re preparing to sell, acquire, or simply lead with more confidence, this episode delivers essential takeaways on systemizing deal success.

What does it take to lead a family business to new heights in a competitive industry?

In today’s conversation, Leah Bitar shares how she transitioned from working in her father’s construction company to co-owning and dramatically growing the business. She discusses the pivotal changes she made, including creating a new repair division, modernizing marketing efforts, and leveraging strategic learning from industry peers. Leah highlights the crucial role of systematizing business operations for efficiency, accountability, and sustainable growth. Her insights provide a roadmap for any entrepreneur looking to lead with adaptability, foresight, and a strong operational foundation.