Episodios

  • Beyond the Agency Model: How Small Teams Can Build Scalable In-House Marketing with Kasper Sierslev, CCO at Zite | Ep 226

    Beyond the Agency Model: How Small Teams Can Build Scalable In-House Marketing with Kasper Sierslev, CCO at Zite | Ep 226
    May 22 2025
    🎙 In this episode, I had the pleasure of speaking with Kasper Sierslev, the Chief Commercial and Creative Officer of Zite Agency and author of the insightful book “Incredible”. We dove deep into the concept of in-house marketing agencies and explored how this model can be beneficial, especially for micro business owners like myself who may feel overwhelmed by traditional marketing approaches. Kasper shared his journey from working in creative advertising to building in-house teams that truly understand a brand's essence. We discussed practical strategies for leveraging limited resources, including freelancers and AI tools, to streamline marketing efforts without breaking the bank. I found our conversation incredibly enlightening, especially when Kasper emphasised the importance of creativity and consistency in marketing. He also shared fantastic tips on collaborating with creative professionals to generate fresh ideas effectively. If you're looking to enhance your marketing strategy while maintaining control over your brand's voice, this episode is packed with valuable insights you won't want to miss! KEY TAKEAWAYS 💡 In-House Agency Model: The in-house agency model allows companies to have their own marketing teams within the organisation. So, this leads to a better understanding of the brand and customer behaviour, ultimately resulting in more effective marketing strategies. 💡 Focus on Creativity and Consistency: It's essential to trust in creativity and focus on producing a few high-quality marketing pieces rather than overwhelming audiences with numerous posts. Additionally, consistency in messaging and branding is key to building recognition and engagement. 💡 Utilising Freelancers and AI: Small business owners can benefit from hiring freelancers for specific tasks and leveraging AI tools to automate repetitive processes. As a result, this approach allows for scaling marketing efforts without needing a full-time team. 💡 Periodic Strategy Sessions: Engaging with creative professionals for periodic brainstorming sessions can help business owners overcome tunnel vision and generate fresh ideas. Moreover, this collaborative approach can lead to innovative solutions and improved marketing strategies. 💡 Learning and Training in Creativity: Creativity can be developed as a skill through practice and learning. Business owners are encouraged to read and explore methods for generating ideas, which can enhance their marketing efforts and overall business success. BEST MOMENTS 00:31 - 💬 “Use professional agencies to give you strategic support on a very limited basis to keep the cost down, and then utilise places like The Philippines or Vietnam to actually get some of the work done.” — Steve Day 03:39 - 💬 “Amazed by how you could influence a lot more by knowing all the brand details and the customer behaviour.” — Kasper Sierslev 04:47 - 💬 “In-House Agency is an advertising agency or a digital agency that lives within the walls of the company.” — Kasper Sierslev 36:42 - 💬 “Creativity is a habit. It's not something that happens while you're in the shower. It's something you can train and learn.” — Kasper Sierslev TIMESTAMPED OVERVIEW 00:00 Marketing Insights and Strategies 05:17 In-House Creative Shift Trends 07:39 “In-House vs. External Marketing Dilemma” 12:00 Streamline Social Media Production 16:50 Scaling Creativity with AI Automation 18:32 AI Integration Alters Job Roles 21:49 Creative Strategy Sessions for Teams 25:16 “Marketing Help Cost Concerns” 30:25 Consistency's Impact on Brand Success 33:33 Creativity Over Costly Social Ads 35:45 Effective Headline Strategy Exploration 38:23 “Learning Marketing Through Experience” 43:39 Jazz Standards and Creative Process 44:05 Automating Mundane Tasks LINKS TO CONNECT WITH THE GUEST Website: https://zite.agency/LinkedIn: https://www.linkedin.com/in/kaspersierslevInstagram: https://www.instagram.com/cphillustrated/ ABOUT THE GUEST Kasper Sierslev is an award-winning marketer, author, and creative strategist with over 20 years of experience in the advertising industry. He has collaborated with global brands, leading creative teams and shaping impactful campaigns. Currently, Kasper serves as the Chief Commercial and Creative Officer at Zite Agency, a performance marketing firm specialising in scaling brands through paid advertising and conversion-optimised creative. He is also the author of “Incredible” and frequently shares his expertise as a keynote speaker at marketing events. LINKS TO CONNECT WITH THE HOST Podcast: https://www.systemizeyoursuccess.comWebsite: https://systemsandoutsourcing.com/Facebook Group: https://facebook.com/groups/systemsandoutsourcing/LinkedIn: https://linkedin.com/company/systemsandoutsourcing/Instagram: https://instagram.com/systems_and_outsourcing/YouTube: https://youtube.com/@drsteveday42TikTok: https://www.tiktok.com/@drsteveday42 ABOUT THE ...
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    47 m
  • This Fathom AI Feature Knows More About My Meetings Than I Do | Ep 225

    This Fathom AI Feature Knows More About My Meetings Than I Do | Ep 225
    May 15 2025
    🎙 In this episode of Systemize Your Success, I dive into a game-changing feature of the Fathom AI Notetaker app that has completely transformed how I conduct my meetings. As someone with a terrible memory, I often found myself struggling to recall important details from past conversations, which could make or break a deal or connection. However, after using Fathom for over a year, I recently discovered its “Ask Fathom” feature, which allows me to access previous meeting summaries and even ask questions about them in real time during calls. This has made me feel more professional and engaged, and significantly boosted my confidence in my interactions with clients and staff. I share my experiences and tips on leveraging this tool effectively, and I encourage you to check it out for yourself. KEY TAKEAWAYS 💡 Importance of Meeting Summaries: Having a succinct summary of previous meetings readily available can significantly enhance engagement and professionalism during current meetings, making it easier to recall key details and personal comments. 💡 Fathom's Unique Features: The Fathom AI Notetaker app includes a desktop widget that alerts users to upcoming meetings and provides quick access to previous meeting summaries, which can be opened with a single click. 💡 “Ask Fathom” Functionality: This feature allows users to interact with meeting transcripts in a conversational manner, enabling them to ask specific questions and receive concise answers based on past discussions, which aids in maintaining focus during calls. 💡 Prompt Engineering for Sales Calls: By utilising frameworks like "Punt with a Q," users can create tailored prompts to summarise sales call transcripts effectively, allowing for a more structured and efficient follow-up process. 💡 Enhanced Confidence and Professionalism: Using Fathom transforms the way meetings are conducted, leading to increased confidence and a higher level of service provided to clients and staff, as users can easily reference past conversations and action points. BEST MOMENTS 04:35 - 💬 “I can pull up any call I've had with a particular person or meeting type. I can click on the meeting, open it up, and then ask Fathom about anything related to that meeting. And therefore, I've got basically every meeting I've had with that particular person at my fingertips.” 08:04 - 💬 “That has transformed the way I perform in calls and my confidence. I actually remember what was said. I'm actually engaging with this person on a totally different level now.” 09:22 - 💬 “To me, it's an absolute no-brainer and is money well spent.” TIMESTAMPED OVERVIEW 00:00 “Fathom: Meeting Memory Game-Changer” 05:15 Seamless Sales Call Framework 08:36 “Revolutionise Meetings with Fathom” VALUABLE RESOURCES Fathom AI Notetaker Affiliate Link: https://sys.academy/tools LINKS TO CONNECT WITH THE HOST Podcast: https://www.systemizeyoursuccess.comWebsite: https://systemsandoutsourcing.com/Facebook Group: https://facebook.com/groups/systemsandoutsourcing/LinkedIn: https://linkedin.com/company/systemsandoutsourcing/Instagram: https://instagram.com/systems_and_outsourcing/YouTube: https://youtube.com/@drsteveday42TikTok: https://www.tiktok.com/@drsteveday42 ABOUT THE HOST Steve used to be a slave to his business, but moving to Sweden in 2015 forced him to change how he worked. He switched to running his businesses remotely. After totally nailing this concept, he spent his time helping other small business owners do the same. Steve has been investing in property since 2002, has a degree in computing, and worked as a doctor in the NHS before quitting to focus full-time on sharing his systems and outsourcing methodology with the world. He now lives in Sweden and runs his UK-based businesses remotely with the help of his team of Filipino and UK-based Virtual Assistants. Most business owners feel overwhelmed because they don’t know how to create systems or get the right help. Our systems and outsourcing Courses and coaching programme will help you automate your business and work effectively with affordable virtual assistants. That way, you will stop feeling overwhelmed and start making more money. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
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    11 m
  • How I Use ChatGPT Voice Mode to Think, Plan, and Create on the Move | Ep 224

    How I Use ChatGPT Voice Mode to Think, Plan, and Create on the Move | Ep 224
    May 8 2025
    🎙 In this episode of Systemize Your Success, I dive into the incredible capabilities of ChatGPT's voice mode and how it has transformed the way I interact with technology. I share my personal experiences of using voice conversations to brainstorm ideas, conduct research, and streamline my workflow, all while going about my daily activities. Whether I'm walking home after dropping off my kids or tackling DIY projects in the garden, I find that having a natural conversation with ChatGPT allows me to explore concepts and gather insights effortlessly. I also discuss the importance of prompting ChatGPT to challenge my ideas, ensuring that I don't just reinforce my own beliefs. If you haven't tried out voice mode yet, I encourage you to check it out—it's a game-changer for anyone looking to enhance their productivity and creativity! KEY TAKEAWAYS 💡 Voice Mode in ChatGPT: The new voice mode feature allows users to interact with ChatGPT using natural speech. It feels as easy as having a conversation with a colleague. This enhances accessibility and usability, especially for those who prefer speaking over typing. 💡 Efficiency in Business Tasks: Entrepreneurs can leverage voice mode to brainstorm ideas, conduct research, and summarise information while multitasking, such as during walks or other activities. This can significantly increase productivity and save time. 💡 Continuous Learning and Reference: Conversations with ChatGPT are saved in the chat thread. This allows users to revisit previous discussions and references. This feature helps in maintaining continuity in projects and ensures that valuable insights are easily accessible. 💡 Challenging Ideas: While ChatGPT is designed to assist and provide information, users should prompt it to challenge their beliefs and ideas to avoid reinforcing biases. This can lead to more robust discussions and better decision-making. 💡 Practical Applications: Voice mode can be used for various tasks, including researching topics, summarising key takeaways from books, and developing content for courses. This versatility makes it a valuable tool for entrepreneurs looking to enhance their business strategies. BEST MOMENTS 00:01 - 💬 “Voice mode in ChatGPT has changed the game. It's made ChatGPT so usable, so accessible, so easy and effortless that interacting with it becomes as easy as speaking to a colleague over a Zoom call.” 03:35 - 💬 “It's just like having an incredibly intelligent business partner, somebody you can literally just bounce ideas off, get a second opinion, explore other areas.” 05:06 - 💬 “Using the voice in combination with actually uploading documents and actually then interacting with it is like super powerful as well and allows me to just be more natural in the way that I'm thinking.” 07:22 - 💬 “If you go to the OpenAI Help, so it's got help.openai.com, and search for Voice Mode FAQ, it'll tell you everything you need to know about getting set up and started with it.” TIMESTAMPED OVERVIEW 00:00 Digital Assistant Enhances Productivity 04:00 Prompt ChatGPT for Challenging Ideas 07:10 “Try ChatGPT's Voice Mode” LINKS TO CONNECT WITH THE HOST Podcast: https://www.systemizeyoursuccess.comWebsite: https://systemsandoutsourcing.com/Facebook Group: https://facebook.com/groups/systemsandoutsourcing/LinkedIn: https://linkedin.com/company/systemsandoutsourcing/Instagram: https://instagram.com/systems_and_outsourcing/YouTube: https://youtube.com/@drsteveday42TikTok: https://www.tiktok.com/@drsteveday42 ABOUT THE HOST Steve used to be a slave to his business, but moving to Sweden in 2015 forced him to change how he worked. He switched to running his businesses remotely. After totally nailing this concept, he spent his time helping other small business owners do the same. Steve has been investing in property since 2002, has a degree in computing, and worked as a doctor in the NHS before quitting to focus full-time on sharing his systems and outsourcing methodology with the world. He now lives in Sweden and runs his UK-based businesses remotely with the help of his team of Filipino and UK-based Virtual Assistants. Most business owners feel overwhelmed because they don’t know how to create systems or get the right help. Our systems and outsourcing Courses and coaching programme will help you automate your business and work effectively with affordable virtual assistants. That way, you will stop feeling overwhelmed and start making more money.
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    9 m
  • The Hidden Costs of Hustle Culture: What I Risked to Redefine Success | Ep 223

    The Hidden Costs of Hustle Culture: What I Risked to Redefine Success | Ep 223
    May 1 2025
    🎙 In this episode of Systemize Your Success, I delve into a topic that has been weighing heavily on my mind: the balance between entrepreneurship and family life. Drawing from my own experiences as a business owner and a father, I reflect on the pressures to sacrifice time with loved ones in pursuit of success. I share my journey of realising that true fulfilment comes not from relentless work but from being present for my family. I discuss the importance of redefining success on my own terms, prioritising quality time with my kids, and the lessons I've learned about the long-term impact of our choices as parents. Join me as I challenge the conventional mindset that glorifies hustle at the expense of family, and encourage you to rethink your priorities for a more balanced and rewarding life. KEY TAKEAWAYS 💡 Reevaluating Success: It's important to redefine what success means, especially for entrepreneurs with families. Instead of striving for rapid growth and financial milestones, focus on creating a balance that allows for quality time with loved ones. 💡 The Impact of Time on Relationships: The early years with children are crucial for building strong bonds. Neglecting family time for work can lead to long-term relationship issues, as children may not remember the sacrifices made but will feel the emotional impact. 💡 Mindset Shift: Transitioning from a work-centric mindset to one that values family and personal fulfilment can be challenging. It requires a conscious effort to find joy and satisfaction outside of professional achievements. 💡 Influencer Responsibility: Influencers and coaches should be mindful of the advice they give, particularly regarding family sacrifices. Encouraging a work-first mentality can have detrimental effects on family dynamics and children's perceptions of business ownership. 💡 Balancing Priorities: Managing a business and raising children simultaneously is demanding. Entrepreneurs must make compromises and recognise that they cannot operate at the same pace as those without family obligations, ensuring they allocate time and energy effectively to both areas. BEST MOMENTS 00:50 - 💬 “We need to get away from this point of growth for the sake of growth and scaling for the sake of scaling. We've got to actually start living today and enjoying the life we have, not the life we may get in the future.” 09:57 - 💬 “I just redefined the timeline for success. I work hard enough to be able to generate money to support my family, but I'm no longer striving to be a multimillionaire by the end of the year.” 11:25 - 💬 “I'm not just a business owner anymore. I'm a business owner, a dad, a husband, and a friend. And all of those things are super important.” 12:03 - 💬 “All I want in life is my kids to be happy and to become brilliant parents themselves. And if I can't do that now, if I can't give them the time and support and the guidance and the love that they need right now in order to achieve that, then why did I bother having kids in the first place?” 13:19 - 💬 “Make sure you've got the time and energy to do both well enough so you don't regret it later in life.” TIMESTAMPED OVERVIEW 00:00 Reevaluating Success: Balance Over Sacrifice 04:10 Rethinking Business Priorities 08:08 Early Bonding Beats Later Involvement 11:50 Inspire Kids with Love Now LINKS TO CONNECT WITH THE HOST Podcast: https://www.systemizeyoursuccess.comWebsite: https://systemsandoutsourcing.com/Facebook Group: https://facebook.com/groups/systemsandoutsourcing/LinkedIn: https://linkedin.com/company/systemsandoutsourcing/Instagram: https://instagram.com/systems_and_outsourcing/YouTube: https://youtube.com/@drsteveday42TikTok: https://www.tiktok.com/@drsteveday42 ABOUT THE HOST Steve used to be a slave to his business, but moving to Sweden in 2015 forced him to change how he worked. He switched to running his businesses remotely. After totally nailing this concept, he spent his time helping other small business owners do the same. Steve has been investing in property since 2002, has a degree in computing, and worked as a doctor in the NHS before quitting to focus full-time on sharing his systems and outsourcing methodology with the world. He now lives in Sweden and runs his UK-based businesses remotely with the help of his team of Filipino and UK-based Virtual Assistants. Most business owners feel overwhelmed because they don’t know how to create systems or get the right help. Our systems and outsourcing Courses and coaching programme will help you automate your business and work effectively with affordable virtual assistants. That way, you will stop feeling overwhelmed and start making more money.
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    15 m
  • Untangling Self-Worth from Success: A Reflection That Changed My Life | Ep 222

    Untangling Self-Worth from Success: A Reflection That Changed My Life | Ep 222
    Apr 24 2025
    🎙 In this episode of Systemize Your Success, I dive deep into the importance of understanding ourselves and our unique wiring to build businesses that align with our highest values and create meaningful impact. Reflecting on my own journey, I share how my experiences, particularly with ADHD, have shaped my superpower in creating systems and processes that help others overcome their challenges. I discuss the significance of redefining self-worth beyond financial success and emphasise the value of presence and joy in our lives. Through my reflections and insights gained from working with incredible coaches, I encourage you to embark on your own journey of self-discovery and transformation, highlighting the ripple effects our work can have on the world. Join me as I explore how we can leverage our strengths to serve others and create a life filled with freedom and purpose. KEY TAKEAWAYS 💡 Understanding Self-Worth: It's essential to recognise that self-worth should not be solely tied to business success or financial wealth. True worth comes from the joy, freedom, and meaningful impact one can create in their personal and professional life. 💡 The Importance of Presence: Being fully present in the moment, especially with family and loved ones, enhances personal fulfilment. It contributes to a more profound sense of happiness and self-worth. 💡 Transformational Coaching: The journey of self-discovery and overcoming personal challenges can become a superpower that enables one to help others. Moreover, sharing personal experiences can inspire hope and motivate clients to pursue their own transformations. 💡 Redefining Business Goals: Business objectives should align with personal values, such as freedom and impact, rather than just focusing on revenue or client numbers. A business should facilitate personal freedom while also creating a positive impact for clients. 💡 Rewiring the Mind: Individuals can change their internal conditioning and thought patterns through practices like meditation and reflection. This can lead to a better future for themselves and those around them. It also creates ripple effects that extend to the wider world. BEST MOMENTS 00:16 - 💬 “We need to have a deep understanding of ourselves, of the way our brains work, of why we're good at doing certain things and how we can use that superpower to help other people.” 04:16 - 💬 “The worth that I have needs to be hinged on the joy that I feel, the freedom that I have as my highest value, the time I spend with presence and purpose with my family.” 05:17 - 💬 “What I do in the world has an impact far greater than I ever imagined.” 11:10 - 💬 “Sometimes it's the pausing. And for me, I've really paused for about a year now, trying to figure this stuff out.” 12:41 - 💬 “We can rewire who we are, we can change the conditioning we have built up over the entirety of our lives.” TIMESTAMPED OVERVIEW 00:00 “Redefining Success: Freedom Over Wealth” 05:19 “Presence and Impact on Life's Worth” 08:00 ADHD: Turning Challenges into Superpower 11:25 “Clarifying Purpose and Coaching Impact” LINKS TO CONNECT WITH THE HOST Podcast: https://www.systemizeyoursuccess.comWebsite: https://systemsandoutsourcing.com/Facebook Group: https://facebook.com/groups/systemsandoutsourcing/LinkedIn: https://linkedin.com/company/systemsandoutsourcing/Instagram: https://instagram.com/systems_and_outsourcing/YouTube: https://youtube.com/@drsteveday42TikTok: https://www.tiktok.com/@drsteveday42 ABOUT THE HOST Steve used to be a slave to his business, but moving to Sweden in 2015 forced him to change how he worked. He switched to running his businesses remotely. After totally nailing this concept, he spent his time helping other small business owners do the same. Steve has been investing in property since 2002, has a degree in computing, and worked as a doctor in the NHS before quitting to focus full-time on sharing his systems and outsourcing methodology with the world. He now lives in Sweden and runs his UK-based businesses remotely with the help of his team of Filipino and UK-based Virtual Assistants. Most business owners feel overwhelmed because they don’t know how to create systems or get the right help. Our systems and outsourcing Courses and coaching programme will help you automate your business and work effectively with affordable virtual assistants. That way, you will stop feeling overwhelmed and start making more money.
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    14 m
  • How I Nearly Lost It All: My Personal Lesson in Data Loss Prevention (and Why I Now Use iDrive) | Ep 221

    How I Nearly Lost It All: My Personal Lesson in Data Loss Prevention (and Why I Now Use iDrive) | Ep 221
    Apr 17 2025
    🎙 In this episode of Systemize Your Success, I share a harrowing experience from seven years ago when I accidentally deleted my entire Google Workspace account, taking with it all the work I had done for the first two and a half years of my business. The feeling of dread and helplessness was overwhelming, but thankfully, I was able to recover my files after a tense few hours. This incident taught me a crucial lesson about the importance of having a secondary backup for my core business data. I discuss how easy and affordable it is to set up a reliable cloud backup system using tools like iDrive and explain how to leverage shared drives to keep costs low while ensuring that all my business data is protected. Through this, I want to inspire you to take action and safeguard your valuable data so you never have to experience the panic I felt that day. KEY TAKEAWAYS 💡 Importance of Backups: The episode emphasises the critical need for a secondary backup of core business data. This helps prevent loss from accidental deletions, ransomware, or other unforeseen events. 💡 Cloud Backup Solutions: A recommended solution for backing up data is iDrive, which offers 10 terabytes of storage for just $20 a year, making it an affordable option for businesses. 💡 Utilizing Shared Drives: By using Google Shared Drives or Microsoft SharePoint, business owners can centralise their data storage, ensuring that all files created by team members are backed up automatically when the owner is a member of those drives. 💡 Cost-Effective Strategy: The approach discussed allows business owners to back up all their data without paying for multiple licenses for each user, significantly reducing overall costs. 💡 Peace of Mind: Implementing a reliable backup system provides peace of mind, knowing that data is secure and recoverable. As a result, business owners can focus on their work without worrying about data loss. BEST MOMENTS 00:20 - 💬 “I had inadvertently deleted my main Google account and, along with it, everything I created.” 03:06 - 💬 “If you've got one copy of something, that's actually zero. Two copies are one, and three copies are two.” 05:56 - 💬 “The way that I keep my backup license down to the absolute minimum is ensuring that everybody saves all of the files and folders into what are called in Google—Shared Drives.” 10:24 - 💬 “It gives me that peace of mind that, no matter if it's malicious and an accidental or a completely something out of my control, I know it's backed up.” TIMESTAMPED OVERVIEW 00:00 Digital Recovery and Backups Lesson 06:55 Comprehensive Business Backup Strategy 08:10 Email Management and Backup Simplified 11:21 “Share Backup Advice Widely” VALUABLE RESOURCES iDrive Affiliate Link: https://sys.academy/tools LINKS TO CONNECT WITH THE HOST Podcast: https://www.systemizeyoursuccess.comWebsite: https://systemsandoutsourcing.com/Facebook Group: https://facebook.com/groups/systemsandoutsourcing/LinkedIn: https://linkedin.com/company/systemsandoutsourcing/Instagram: https://instagram.com/systems_and_outsourcing/YouTube: https://youtube.com/@drsteveday42TikTok: https://www.tiktok.com/@drsteveday42 ABOUT THE HOST Steve used to be a slave to his business, but moving to Sweden in 2015 forced him to change how he worked. He switched to running his businesses remotely. After totally nailing this concept, he spent his time helping other small business owners do the same. Steve has been investing in property since 2002, has a degree in computing, and worked as a doctor in the NHS before quitting to focus full-time on sharing his systems and outsourcing methodology with the world. He now lives in Sweden and runs his UK-based businesses remotely with the help of his team of Filipino and UK-based Virtual Assistants. Most business owners feel overwhelmed because they don’t know how to create systems or get the right help. Our systems and outsourcing Courses and coaching programme will help you automate your business and work effectively with affordable virtual assistants. That way, you will stop feeling overwhelmed and start making more money.
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    13 m
  • Building a £20M Home Care Franchise with Amrit Dhaliwal, Founder of Walfinch | Ep 220

    Building a £20M Home Care Franchise with Amrit Dhaliwal, Founder of Walfinch | Ep 220
    Apr 10 2025
    🎙 In this episode of the Systemize Your Success podcast, I had the pleasure of speaking with Amrit Dhaliwal, the CEO and founder of Walfinch, a thriving home care franchise in the UK. Amrit's journey from running restaurants to revolutionising the home care industry is nothing short of inspiring. We delved into the intricacies of the franchise model, discussing how it allows for scalability and impact, particularly in the vital sector of elderly care. Amrit shared his personal motivations, rooted in his cultural background and experiences with family care, which drive his passion for improving the home care landscape. We also explored his innovative approach to promoting well-being among older adults through initiatives like the “Time to Thrive” program. This conversation not only highlighted the importance of systems in business but also emphasised the profound impact that thoughtful care can have on individuals and communities. If you're looking for insights on franchising or how to create a meaningful business, this episode is packed with valuable takeaways. KEY TAKEAWAYS 💡 Franchise Model Benefits: The franchise model allows for scalability and replicability, enabling business owners to create a system that others can follow, leading to greater impact and financial freedom. 💡 Personal Motivation: A strong personal connection to the home care industry, influenced by family background and experiences, drives the commitment to improve and redefine home care services. 💡 Time to Thrive Initiative: The “Time to Thrive” concept emphasises that ageing should be about thriving rather than merely surviving, promoting wellness and active living for older adults through community engagement and fitness programs. 💡 Success Through Systems: Establishing efficient systems is crucial for business success. By providing a tested framework, franchisees can focus on execution rather than reinventing the wheel, leading to quicker growth and stability. 💡 Impact on Lives: The franchise model not only transforms the lives of franchisees by providing financial independence but also positively affects the lives of care workers and clients, creating a ripple effect of change in the community. BEST MOMENTS 00:12 - 💬 “The idea of building a business so systemised and so well documented that anybody could run it, that absolutely fascinates me.” — Steve Day 05:04 - 💬 “I needed to invest the next 20 years of my life fixing that, rebranding it, and redefining homecare.” — Amrit Dhaliwal 19:16 - 💬 “My life is filled into my business but in a really positive way. So I've always been quite active and interested in things like well-being and longevity.” — Amrit Dhaliwal 34:44 - 💬 “I think success to me is really here is my 90-day goal, one-year goal, three-year goal, ten-year goal, and have I reached it? And it doesn't necessarily have to be financial. Those goals might be, you know, how much time I'm spending at home and doing bath time with my kids. It's really about what is important to you. To understand whether you're successful, you need to have an aim in the first place.” — Amrit Dhaliwal TIMESTAMPED OVERVIEW 00:00 Franchise Inspiration and Insights 03:54 Journey to Domiciliary Care Franchise 09:54 “Embracing the Franchise Model” 12:17 “Crucial Early Business Growth Steps” 16:27 Franchising: A Path to Brand Growth 19:42 “Time to Thrive: Redefining Aging” 22:53 Rebranding Aging and Home Care 26:24 Exploring Franchise Business Models 33:00 Calendar & AI Tools Essentials 34:05 Efficient Time Management Insights VALUABLE RESOURCES Amrit Dhaliwal’s Book: Time to Thrive: The Home Care Revolution LINKS TO CONNECT WITH THE GUEST Website: https://walfinchfranchising.com/LinkedIn: https://www.linkedin.com/in/amrit-dhaliwal-qfp-a436445bFacebook Page: https://www.facebook.com/walfinchfranchisingYouTube: https://www.youtube.com/@Amrit-The-Walking-CEO/featuredInstagram: https://www.instagram.com/amrit_walfinch/Company Instagram: https://www.instagram.com/walfinch/ ABOUT THE GUEST Amrit Dhaliwal is the CEO of Walfinch, one of the UK’s leading home care franchise networks. A purpose-driven entrepreneur, Amrit is on a mission to transform both franchising and social care. He started out by turning an Italian deli into an award-winning restaurant, then launched Walfinch in 2019 after spotting gaps in the care sector as a franchisee. Today, the network is on track to hit £20 million, with multiple franchisees approaching £1 million turnover within three years. Amrit champions innovation, inclusivity, and high standards in senior care—and shares practical insights on scaling meaningful, community-focused businesses. LINKS TO CONNECT WITH THE HOST Podcast: https://www.systemizeyoursuccess.comWebsite: https://systemsandoutsourcing.com/Facebook Group: https://facebook.com/groups/systemsandoutsourcing/LinkedIn: https://linkedin.com/company/...
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    37 m
  • How to Drive More Traffic with SEO (Without Paying for Ads) featuring Brandon Leibowitz, Founder of SEO Optimizers | Ep 219

    How to Drive More Traffic with SEO (Without Paying for Ads) featuring Brandon Leibowitz, Founder of SEO Optimizers | Ep 219
    Apr 3 2025
    🎙 In this episode of Systemize Your Success, I had the pleasure of speaking with Brandon Leibowitz, the founder of SEO Optimizers, who shared his extensive knowledge on search engine optimisation (SEO). With over 18 years of experience, Brandon provided invaluable insights into how small business owners can increase their online visibility without spending a dime on ads. We delved into the importance of keyword research, the critical role of backlinks, and how to create content that not only attracts traffic but also converts visitors into clients. I learned so much about the nuances of SEO, and I believe you will, too. If you're looking to enhance your online presence and drive more organic traffic to your business, this episode is a must-listen! KEY TAKEAWAYS 💡 Importance of Keyword Research: Before creating content, it's crucial to conduct keyword research to identify which terms will drive the most traffic. Small changes in keywords can significantly impact search volume and visibility. 💡 Backlinks are Essential: Building quality backlinks is vital for SEO success. In fact, Google uses backlinks as a trust signal, and without them, a website is unlikely to rank well. Quality is more important than quantity when it comes to backlinks. 💡 SEO Takes Time: SEO is a long-term strategy that requires patience. Results may take several months to materialise, especially for new websites or those without existing backlinks. For this reason, consistency and ongoing effort are key to achieving and maintaining good rankings. 💡 Holistic Approach to SEO: Effective SEO involves optimising not just the website but also other platforms like YouTube and social media. Additionally, a comprehensive strategy aims to secure multiple listings on the first page of search results to increase visibility. 💡 Focus on Conversion: While increasing traffic is essential, the ultimate goal is to convert that traffic into leads or sales. Therefore, a well-optimized website should have clear calls to action and trust signals to encourage visitors to take the next step. BEST MOMENTS 00:01 - 💬 “What would it feel like to have an ever-increasing amount of people coming towards your business without paying for a single ad?” — Steve Day 01:44 - 💬 “SEO is one of those subjects which, as a small business owner, we all know we should be doing it.” — Steve Day 04:07 - 💬 “SEO stands for Search Engine Optimization. And that means ranking websites on search engines.” — Brandon Leibowitz 10:55 - 💬 “Biggest mistake is backlinks. Not building backlinks, not knowing what backlinks are, or building the wrong type of backlinks. Because without backlinks, it's not possible to rank on Google. Google's whole algorithm is based on backlinks.” — Brandon Leibowitz 18:43 - 💬 “If your website's new or doesn't have much authority, Google's not gonna really rank you. Even if you do the best keyword research and make the best article, you have to kind of give it that nudge to get Google to rank you.” — Brandon Leibowitz 38:02 - 💬 “Success just means being able to do things that you want and helping people out.” — Brandon Leibowitz TIMESTAMPED OVERVIEW 00:00 SEO Mastery with Brandon Leibowitz 05:58 Keyword Research's Impact on Traffic 09:16 Boost Visibility with Google Keyword Planner 12:12 Backlink Quality Over Quantity 16:33 Unique SEO Strategies for Websites 18:22 Optimizing SEO Beyond Keywords 22:45 Evaluating Website Backlink Quality 25:32 Website Optimization Audit Inquiry 28:29 “SEO: Content Isn't Enough” 31:07 Improving Website User Experience 35:50 Skipping Sponsored Google Results 37:21 Tech Reliance: Love-Hate Relationship VALUABLE RESOURCES Audit Your Website for Free: seooptimizers.com/auditSchedule Your SEO Strategy Session: seooptimizers.com/apply LINKS TO CONNECT WITH THE GUEST Website: https://seooptimizers.com/YouTube: https://www.youtube.com/c/brandonleibowitz/videosLinkedIn: https://www.linkedin.com/in/brandonleibowitz/Instagram: https://www.instagram.com/leibowitzbrandon/Facebook: https://www.facebook.com/BrandonLeibsTwitter: https://twitter.com/brandonleibsPinterest: https://www.pinterest.com/brandonleibowitz/TikTok: https://www.tiktok.com/@brandonleibowitz ABOUT THE GUEST Brandon Leibowitz runs and operates SEO Optimizers since 2007, a digital marketing agency that specialises in helping businesses increase their online visibility through effective search engine optimisation (SEO) strategies. Moreover, his expertise lies in driving traffic, improving search engine rankings, and creating tailored SEO strategies for small and medium-sized businesses. LINKS TO CONNECT WITH THE HOST Podcast: https://www.systemizeyoursuccess.comWebsite: https://systemsandoutsourcing.com/Facebook Group: https://facebook.com/groups/systemsandoutsourcing/LinkedIn: https://linkedin.com/company/systemsandoutsourcing/Instagram: https://instagram.com/systems_and_outsourcing/...
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